Traditional marketing tactics are no longer the key focus of the modern marketing, today we lead internet based businesses that provide us with a wide array of advertising opportunities, which offer more innovative solutions and are more eyeball catching. Those advertisements known as Pay Per Click ads are internet marketing models of implementing an ad on various platforms and buying your website quality visits.
As a website owner, you probably spend a lot of your time, money and efforts trying to figure out how to drive more traffic to your site.
In other cases, website owners are hiring professional digital marketers to have this done for them. But either way, our point doesn’t change, it takes a lot of time.
Imagine with all the hard work, a visitor’s journey to a website may seem exciting. Most businesses struggle the most in trying to figure out how to meet their end goal when they land on the website. This could either be in terms of increasing sales, generating leads or even simply trying to convert these visitors into actual customers.
You’ve heard it many times:
Social media has an important role in eCommerce.
Today, there are roughly 2.34 billion social network users around the world. This means you can reach one third of the global population through social media.
The OptiMonk team has been busy so far this year – as always! We’ve been going full steam ahead with new features, and we’re here today to let you know a little about each of them.
Read on to learn more, then login to your dashboard to see them all. 😉
Do you like calling businesses? Probably not. Pretty much everyone hates it. Waste of time for you, waste of time for customers.
According to a recent Twilio study, messaging is ranked as the #1 channel consumers want to use to engage with businesses in majority of regions surveyed. Surveying 6,000 consumers in Europe, Asia and North America, the study shows that nine out of ten consumers would like to be able to use messaging to talk to businesses. The study found that more than eight in ten (85%) consumers would like to reply to a message from a businesses or engage in conversation.
Summer is in full swing and I’m sure all you want to do is relax on the beach all day long.
I feel the same way looking out my window right now, I can almost imagine myself there, lying in the sand…then all of sudden the thought of Q3 sales wakes me up from my daydream!
As you’ll see in just a second, the third quarter gives you tons of opportunities to create unique and creative marketing campaigns.
Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few components? Well, each component of a logo is meaningful.
Not only are logos important to your business’ brand, they can have an impact on your conversion success. Conversion rate optimization and aesthetic graphic design are often seen as competing styles of web design, but using them together is an important aspect of eCommerce. Read the following tips to find out how to create a meaningful logo which can help turn your site visitors into consumers.
At OptiMonk, we eat, sleep and breathe onsite retargeting. So, it’s no surprise that our customer support team is obsessed with staying up-to-date with the latest tips and techniques. They know the best practices that combine to make a successful campaign.
Recently, when reviewing the results of onsite retargeting campaigns across a wide-range of sites, they noticed that onsite retargeting campaigns which are regularly updated achieve better results than campaigns which remain unchanged for months, or even years.
The very first stages in a life of an e-commerce store, are crucial as they determine the future success of the online business. Therefore, the proper way is to nurture the new visitors who find their way to a site, which by the end improves the chances of the first conversions significantly.
We’ve all heard the phrase “content marketing” – but what is it exactly?
According to the Content Marketing Institute (the best-known content marketing education organization), “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
By this definition, it’s clear that content marketing is way more than just blogging. When you really think about it, every part of marketing requires content.