Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few components? Well, each component of a logo is meaningful.
Not only are logos important to your business’ brand, they can have an impact on your conversion success. Conversion rate optimization and aesthetic graphic design are often seen as competing styles of web design, but using them together is an important aspect of eCommerce. Read the following tips to find out how to create a meaningful logo which can help turn your site visitors into consumers.
At OptiMonk, we eat, sleep and breathe onsite retargeting. So, it’s no surprise that our customer support team is obsessed with staying up-to-date with the latest tips and techniques. They know the best practices that combine to make a successful campaign.
Recently, when reviewing the results of onsite retargeting campaigns across a wide-range of sites, they noticed that onsite retargeting campaigns which are regularly updated achieve better results than campaigns which remain unchanged for months, or even years.
The very first stages in a life of an e-commerce store, are crucial as they determine the future success of the online business. Therefore, the proper way is to nurture the new visitors who find their way to a site, which by the end improves the chances of the first conversions significantly.
We’ve all heard the phrase “content marketing” – but what is it exactly?
According to the Content Marketing Institute (the best-known content marketing education organization), “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
By this definition, it’s clear that content marketing is way more than just blogging. When you really think about it, every part of marketing requires content.
Driving new sales is not the only way of increasing revenues and profit. Nay, nay! You can also boost your revenue by increasing your average transaction value – the average amount a customer spends on your site.
For this reason, almost all online stores use some form of upselling, cross-selling and down-selling to increase their revenue. It’s not surprising, considering these techniques increase cart value, overall revenue and conversion rates, as well as improve the overall user experience on your site – when used correctly…
Displaying automatic product recommendations based on user behavior is a powerful tool for increasing sales that every online store should have. However, we recognize that many businesses can’t take advantage of product recommendations because it takes a lot of time and resources to collect the data and build a recommendation engine. At OptiMonk, our goal is to empower your business, so we’ve built a brand new Intelligent Product Recommendation template to help you increase your sales… and I’m really excited to announce that it’s available now!
Regularly coming up with fresh ideas for marketing campaigns is a challenge that all marketers face.
To help you get creative, we kicked off the New Year with sharing a few ideas for jumpstarting your ecommerce efforts in the first quarter.
We received a lot of positive feedback on that article, so we decided to collect some more inspiring ideas for your campaigns this Spring. Take a look and choose the best ideas to boost your results in second quarter!
HostAdvice was more than successful using OptiMonk for their Onsite Retargeting campaign. By targeting the right audience at the right time with redirect popups, the number of visitors who made a purchase increased significantly. In this case study, you’ll see how HostAdvice boosted their sales of their top advertiser with a high conversion rate, all by using Onsite Retargeting.
eCommerce is an always-changing business, as long as the digital world and devices are changing and becoming more and more practical, an online store must keep up with that, in order to be relevant as well as closer to its potential customers.
In this article we’ll explain the most up-to-date timeless tips for eCommerce sites, 10 tips for you to keep your online store relevant, and boost your performance.
People become accustomed to routines. That’s why they – well honestly, me too – will click through websites without a second thought. But as a website owner, you want to prevent visitors from leaving your website without converting.
So, how do you do that?
Attention is the first step towards engagement. You need to grab your visitors’ attention and interrupt their typical behavior patterns. To do that, you need to create popups with content that really rocks.
In this article we’ll look at the best headlines, essential elements and magic words that will make you a popup copywriting rockstar.