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Year: 2021

How Avon Hungary Increased Revenue and Reduced Cart Abandonment by 16.5%

How Avon Hungary Increased Revenue and Reduced Cart Abandonment by 16.5%

Posted on August 13, 2021 (June 17, 2024) by Kata Gazso

Avon needed a tool to improve online sales, so they turned to OptiMonk. Let’s see how they reduced cart abandonment by 16.5%. […]

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Recently used colors, Deactivate teaser in mobile view, New Lucky Wheels ➕ more

Posted on August 9, 2021 (July 25, 2024) by Csaba Zajdo

The last couple of months at OptiMonk were all about improvements. Here’s what we’ve been working on. […]

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How to Grow Your Brand Organically? The Marketing Strategy of ColourPop

4 Steps for Growing Your Brand Organically Using ColourPop’s Marketing Strategy

Posted on June 29, 2021 (November 18, 2025) by Nikolett Lorincz

In this breakdown, we’ll look at how ColourPop uses social media to grow their business. You’ll learn how to apply this strategy to your company and grow your brand—regardless of your industry. […]

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4 Tips to Help You Replicate Urban Outfitters' Marketing Strategy

4 Tips to Help You Replicate Urban Outfitters’ Marketing Strategy

Posted on May 20, 2021 (May 4, 2023) by Nikolett Lorincz

Join us as we dive into Urban Outfitters’ marketing strategy to see how you can replicate their success. […]

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Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand

Posted on April 30, 2021 (June 19, 2023) by Nikolett Lorincz

We’ll cover how Gymshark managed to build their fan base and spill what they do to continue to delight customers today. […]

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Onsite Journey Optimization features

What’s New: May 2021 Product Updates

Posted on April 22, 2021 (June 20, 2024) by Csaba Zajdo

Let’s see what cool features we have in store fou you in May! Learn more about Subscribers / Non-Subscribers Targeting, Shopify Integration and more. […]

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How Allbirds Went from a Small Startup to a Billion-dollar Sneaker Brand in 4 Years

Allbirds Marketing Breakdown: How They Went from a Small Startup to a Billion-dollar Sneaker Brand in 4 Years

Posted on April 19, 2021 (August 14, 2024) by Nikolett Lorincz

How did a small sneaker company started by two people with no experience in footwear, become so popular? Let’s find out. […]

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How a Luxury Brand Achieved Rapid Growth by Putting Their Customers First

Marketing Breakdown: How Lunya Achieved $25M Revenue

Posted on March 30, 2021 (January 27, 2023) by Nikolett Lorincz

Let’s look at the steps Lunya took to build themselves from the ground up and create a wildly successful, customer-centric marketing strategy. […]

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6+1 Tips to Create Meaningful Moments Online — from Rituals.com

Rituals.com Marketing Breakdown: 6+1 Tips to Create Meaningful Moments Online

Posted on March 17, 2021 (April 9, 2025) by Nikolett Lorincz

How can you create your own engaging shopping experiences online? We explore 6+1 tips from the marketing masters at Rituals. […]

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13 Solid Tips for Mastering the Art of Personalization like Sephora

Sephora Marketing Breakdown: 13 Solid Tips for Mastering Personalization

Posted on March 4, 2021 (October 29, 2024) by Nikolett Lorincz

In this article, we looked at the steps Sephora, the retail giant, took to create a delightful shopping experience. […]

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