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Running an online store can feel like juggling a dozen tasks at once—managing inventory, processing orders, handling marketing, and keeping customers happy.
It’s no wonder many ecommerce business owners are always on the lookout for ecommerce solutions that offer comprehensive services for managing online stores.
In this article, we’ve compiled a list of the 25 top ecommerce apps that will help you streamline your operations, boost sales, and grow your online business in 2024.
Let’s jump in!
Ecommerce platforms
Your ecommerce platform is essential for businesses looking to sell online. It’s where you manage everything from product listings to customer orders.
Here’s a look at three of the best platforms available. Some of these apps even allow users to launch a free easy online store without any upfront costs.
1. Shopify
Shopify is a leading ecommerce platform that’s loved by entrepreneurs of all sizes. Whether you’re just starting or already have a growing business, Shopify makes it easy to set up and run your online store with just a few taps.
The platform offers a user-friendly interface and a vast app marketplace to customize and enhance your store’s functionality.
Key features:
- Drag-and-drop store creator: Build your store without any coding skills.
- Customizable templates: Choose from stunning templates designed by professionals.
- App integration: Extend your store’s capabilities with apps from Shopify’s marketplace.
- POS system: Handle both online and in-person sales seamlessly.
Pricing:
Starts at $32/month.
2. WooCommerce
WooCommerce is a flexible, open-source ecommerce plugin for WordPress, making it a go-to choice for those who want complete control over their store.
With a plethora of extensions, you can tailor your store to meet specific needs, making WooCommerce perfect for customization enthusiasts.
Key features:
- Hundreds of extensions: Boost your store with powerful plugins.
- Advanced customization: Fine-tune every aspect of your store.
- Dedicated support: Get help when you need it with a vast library of resources.
Pricing:
Free to use, but hosting and premium features vary in cost.
3. BigCommerce
BigCommerce is ideal for growing online stores that need a robust platform. It’s designed to scale with your business, offering built-in marketing tools, multiple payment gateways, and a platform that can handle complex business needs.
BigCommerce also provides phone support unlimited as part of their customer support package.
Key features:
- Scalable platform: Perfect for businesses with expanding needs.
- Built-in marketing tools: Optimize your store’s SEO and marketing directly within the platform.
- Multiple payment gateways: Provide customers with various payment options.
Pricing:
Starts at $39/month.
Marketing ecommerce apps
Once your ecommerce website is set up, you need to attract and retain customers. These marketing apps are designed to help you do just that:
4. OptiMonk
OptiMonk is a popup builder that helps you create stunning, personalized popups that boost sales, grow your email list, and recover abandoned carts. It’s built for marketers who want quick and affordable solutions to improve their ecommerce performance.
OptiMonk’s popup templates are designed to look great on any device, ensuring a seamless and engaging shopping experience for mobile users as well.
Key features:
- 300+ mobile-friendly popup templates: Choose from a vast collection of popups designed to look great on any device, ensuring a seamless experience for your visitors.
- Drag-and-drop editor: Easily create and customize popups without any coding knowledge. The intuitive editor allows you to design popups that match your brand’s style perfectly.
- Advanced targeting: Show the right message to the right audience with advanced targeting options, including geo-targeting, behavior-based triggers, and more.
- AI personalization: Use AI to personalize popups, increasing the chances of conversion.
- A/B testing: Optimize popup performance with built-in testing tools.
- Seamless integration: Easily integrates with major ecommerce platforms and email marketing services.
Pricing:
Free plan available. Paid plans start at $39/month.
If you want to get started with OptiMonk, take a look at these popup templates:
5. Mailchimp
Mailchimp is a versatile, all-in-one marketing platform that offers tools for email marketing, social media ads, and landing pages. It’s a great choice for businesses looking for a user-friendly solution to manage their marketing efforts.
Key features:
- All-in-one marketing: Manage all your marketing efforts from one platform.
- Creative assistant: AI tools to help you craft compelling content.
- Customer journey builder: Visualize and optimize the customer journey with ease.
Pricing:
Free for basic features. Paid plans start at $13/month.
6. Klaviyo
Klaviyo specializes in email and SMS marketing automation, offering advanced segmentation and analytics to deliver personalized campaigns. It’s a powerful tool for businesses looking to engage customers on a deeper level.
Key features:
- Advanced segmentation: Tailor your campaigns for specific customer groups.
- Automation: Set up flows to nurture leads and drive sales.
- Comprehensive analytics: Track performance and customer behavior in real-time.
Pricing:
Free for up to 250 contacts. Paid plans start at $20/month.
7. Omnisend
Omnisend is a multichannel marketing automation tool that integrates email, SMS, and more, allowing ecommerce businesses to reach customers across multiple platforms with targeted, automated campaigns.
Key features:
- Multichannel marketing: Combine email, SMS, and more.
- Automation: Send the right message at the right time.
- Templates: Quickly create campaigns with pre-built templates.
Pricing:
Free for basic features. Paid plans start at $16/month.
8. Postscript
Postscript offers comprehensive ecommerce solutions for SMS marketing, enabling online businesses to create personalized SMS campaigns that drive engagement and sales. It’s a great tool for those who want to leverage the power of text messaging.
Key features:
- SMS marketing: Engage customers directly with tailored messages.
- Segmentation: Target specific groups for more effective campaigns.
- Automation: Automate your SMS efforts to enhance engagement.
Pricing:
Starts at $25/month.
9. Recart
Recart is an SMS marketing tool that helps businesses sell online by recovering abandoned carts through personalized messaging. It integrates seamlessly with major ecommerce platforms, making it a vital tool for boosting conversions.
Key features:
- SMS marketing: Re-engage customers through automated messages.
- Cart recovery: Recover lost sales with targeted campaigns.
- Integrations: Works well with other ecommerce tools.
Pricing:
Starts at $345/month.
10. Yotpo
Yotpo helps online businesses collect and display customer reviews, manage loyalty programs, and leverage user-generated content to boost brand credibility. It’s essential for building trust and encouraging repeat business.
Key features:
- Customer reviews: Showcase reviews to build trust.
- Loyalty programs: Reward repeat customers and foster loyalty.
- Visual marketing: Use customer photos and content to enhance your brand.
Pricing:
Free for basic features, with custom pricing for advanced plans.
11. Buffer
Buffer is a social media management tool that allows you to schedule, publish, and analyze posts across multiple platforms. It’s perfect for businesses looking to streamline their social media strategy.
Key features:
- Social media management: Manage multiple platforms from one place.
- Analytics: Track the performance of your content.
- Team collaboration: Work seamlessly with your team on social campaigns.
Pricing:
Free for basic features. Paid plans start at $5/month per channel.
12. Sprout Social
Sprout Social offers powerful tools for managing, monitoring, and analyzing your social media presence. It’s a comprehensive platform for businesses that want to take their social media strategy to the next level.
Key features:
- Social media management: Manage all your platforms in one place.
- Listening tools: Monitor social media for brand mentions and trends.
- Analytics: Measure social performance with in-depth reports.
Pricing:
Starts at $249/month.
13. ReferralCandy
ReferralCandy is a referral marketing tool that helps ecommerce businesses set up and manage referral programs to boost word-of-mouth marketing. It’s simple, effective, and can significantly increase customer acquisition.
Key features:
- Referral programs: Encourage customers to refer friends with easy-to-set-up programs.
- Custom rewards: Offer cash, discounts, or other incentives.
- Analytics: Optimize your referral program with detailed insights.
Pricing:
Starts at $59/month.
14. HubSpot
HubSpot is an all-in-one CRM platform offering marketing, sales, and customer service tools. It’s particularly known for its robust marketing automation features, making it a favorite for businesses looking to scale.
Key features:
- CRM: Manage customer relationships effortlessly.
- Marketing automation: Automate your marketing tasks across channels.
- Analytics: Get detailed insights into your campaigns.
Pricing:
Free CRM. Marketing tools start at $50/month.
15. Loox
Loox helps ecommerce businesses leverage customer reviews and photos to build trust and social proof. It automates the collection of visual reviews, making it easy to display customer satisfaction right on your product pages.
Key features:
- Visual reviews: Showcase customer photos and reviews.
- Automated requests: Automatically ask for reviews after purchase.
- Customization: Match the look of review displays to your brand.
Pricing:
Starts at $9.99/month.
16. Ahrefs
Ahrefs is a powerful SEO tool that provides comprehensive data on keywords, backlinks, and competitor strategies. It’s essential for businesses looking to improve their search engine rankings and drive organic traffic.
Key features:
- SEO tools: Improve your site’s search rankings.
- Content research: Discover content opportunities.
- Backlink analysis: Monitor and expand your backlink profile.
Pricing:
Starts at $129/month.
17. Semrush
Semrush offers an all-in-one digital marketing solution with SEO, content marketing, and competitor analysis features. It’s a must-have for businesses looking to optimize their online presence and attract more visitors.
Key features:
- Keyword research: Identify high-performing keywords.
- Competitor analysis: Understand your competition’s strategies.
- SEO audit: Optimize your site with detailed audits.
Pricing:
Starts at $139/month.
18. Smile
Smile is a loyalty and rewards platform designed to help online businesses drive repeat purchases. It offers easy-to-set-up loyalty programs and customizable referral incentives that align with your brand.
Key features:
- Loyalty programs: Reward your loyal customers.
- Referral programs: Encourage word-of-mouth with referral incentives.
- Custom branding: Match your loyalty programs with your brand’s look.
Pricing:
Free for basic features. Paid plans start at $49/month.
Customer service ecommerce apps
Exceptional customer service is a key differentiator for any successful ecommerce website. These apps help you manage and improve your customer support efforts:
19. Gorgias
Gorgias is a customer support platform tailored for ecommerce businesses. It centralizes customer communications across email, social media, and live chat into a single dashboard, making it easier to provide fast, effective support.
Key features:
- Centralized support: Manage all customer inquiries from one place.
- Automation: Save time with automated responses.
- Integration: Access customer data directly from your ecommerce platform.
Pricing:
Starts at $10/month.
20. Zendesk
Zendesk offers comprehensive tools for managing customer inquiries and support tickets. It’s perfect for businesses looking to elevate their customer service with features like real-time chat and a detailed knowledge base.
Key features:
- Ticketing system: Efficiently handle customer inquiries.
- Knowledge base: Empower customers with self-service options.
- Chat support: Provide instant help with real-time chat.
Pricing:
Starts at $49/month.
21. Tidio
Tidio combines live chat and chatbot solutions to help ecommerce businesses provide real-time customer support. With customizable chatbots and email integration, Tidio is ideal for boosting customer engagement.
Key features:
- Live chat: Engage visitors instantly to boost conversions.
- Chatbots: Automate responses to common inquiries.
- Email integration: Manage email and chat from a single platform.
Pricing:
Free for basic features. Paid plans start at $29/month.
Analytics ecommerce apps
Understanding your store’s performance is crucial to making informed decisions. These analytics apps offer comprehensive ecommerce solutions for tracking and optimizing store performance, providing the insights you need to optimize your operations:
22. Google Analytics
Google Analytics is the gold standard for tracking website performance. It offers detailed insights into visitor behavior, traffic sources, and conversion rates, making it essential for any data-driven ecommerce business.
Key features:
- Website analytics: Understand how visitors interact with your site.
- Ecommerce tracking: Monitor sales and revenue metrics.
- Custom reports: Analyze specific data with customizable reports.
Pricing:
Free.
23. Kissmetrics
Kissmetrics focuses on customer behavior and conversion optimization. It’s designed to help ecommerce businesses understand their customers’ journeys and improve the overall shopping experience.
Key features:
- Customer analytics: Track behavior and lifetime value.
- Funnel analysis: Identify where customers drop off in their journey.
- Cohort reports: Group customers by behavior for deeper insights.
Pricing:
Custom pricing based on your business needs and size.
24. Crazy Egg
Crazy Egg is a website optimization tool that provides insights through heatmaps, A/B testing, and user behavior reports. It’s perfect for understanding what works on your site and where you can improve.
Key features:
- Heatmaps and scrollmaps: Visualize how users interact with your site.
- A/B testing: Compare different versions of a page to see which performs better.
- Confetti and overlay reports: Get detailed click data and metrics.
Pricing:
Starts at $29/month.
25. Supermetrics
Supermetrics is a data integration tool that connects multiple marketing platforms, such as Google Analytics, Facebook Ads, and Shopify, in one place. It simplifies data analysis with customizable dashboards.
Key features:
- Data integration: Combine data from various platforms.
- Customizable dashboards: Create detailed analytics dashboards.
- Automated reporting: Keep your data up-to-date with automated reports.
Pricing:
Starts at $39/month.
FAQ
Which ecommerce platform is best?
The best ecommerce platform varies depending on your business needs. Shopify is a popular choice due to its ease of use, comprehensive features, and large app marketplace, making it suitable for businesses of all sizes, including small businesses. WooCommerce is ideal if you prefer more customization and are already using WordPress. For businesses with more complex needs, BigCommerce offers a scalable solution with built-in marketing tools and multiple payment gateways.
What is the best ecommerce platform for beginners?
For beginners, Shopify is often the best choice. It’s designed to be user-friendly with a drag-and-drop store builder that requires no coding skills. Shopify also provides a wide selection of templates and apps to help you get started quickly, along with excellent customer support and community resources to guide you through the process.
What is the best app for an ecommerce business?
The best app for your online business depends on what you want to achieve. For customer engagement, Mailchimp offers a versatile platform for email marketing. If you’re focusing on enhancing your website’s performance and SEO, Ahrefs or Google Analytics are essential tools. If you’re looking to increase conversions and recover abandoned carts, OptiMonk is an excellent choice with its personalized popups and advanced targeting features.
Wrapping up
In 2024, the right ecommerce apps can make all the difference in running a successful online store.
From platforms that build and manage your store to marketing tools that drive traffic and customer service apps that keep your customers happy, these tools are designed to streamline your operations and boost your bottom line.
Whether you’re a seasoned ecommerce veteran or just starting, integrating these apps into your workflow can help you stay ahead of the competition and grow your business.
What should you do next?
Thanks for reading till the end. Here are 3 ways we can help you grow your business:
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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Product updates: September Release 2024
