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Looking for the best Shopify apps to increase sales and conversions on your ecommerce store?
You can visit the Shopify App Store and browse through the thousands of solutions it offers. But that takes a lot of time.
And time is probably the one thing you don’t have. That’s why we did some of the work for you and put together this list of our favorite 33 Shopify apps, including many essential free Shopify apps that can enhance store performance and streamline processes without incurring costs.
Let’s get started.
What is the average Shopify conversion rate?
Littledata looked at the performance of 1,900 ecommerce stores on Shopify. They found that the average conversion rate for stores was 1.6%.
They also discovered that having a conversion rate higher than 3.6% places you in the top 20% of Shopify stores.
And if you convert more than 5% of your visitors, you’re doing phenomenal. Only the top 10% of Shopify stores have those conversion rates.
If your conversion rate is lower than 3%, you’re not converting as well as you could be.
Luckily, we’ve got 33 of the best Shopify apps to help you with that. We’ll show you how to use them to turn visitors into customers and your biggest supporters.
How we evaluated these Shopify apps?
To ensure an accurate and insightful comparison, we assessed each app based on four key criteria:
- Features – We examined the core functionalities each app offers and how they align with business needs.
- Usability – We considered how intuitive and user-friendly the interface is for store owners.
- Usefulness – We evaluated how effectively the app enhances store performance, boosts sales, or streamlines operations.
- Pricing – We compared the cost of each app relative to the value it provides, including free plans and premium features.
By evaluating these factors, we’ve selected these 33 apps to make it easier for you to choose the right ones for your business.
33 best Shopify apps to increase sales and conversions
From marketing automation platforms to shipping solutions, here are our favorite Shopify apps to improve your bottom line.
| App | Key features | Pricing |
|---|---|---|
|
OptiMonk Popups |
|
Free plan available; paid plans start at $29/month. |
|
ReferralCandy & Affiliate |
|
From $59/month; free trial available. |
|
Printify |
|
Free plan available; Premium plan at $29/month. |
|
UpPromote Affiliate Marketing |
|
Free to install; paid plans start at $29.99/month. |
|
BSS Product Labels & Badges |
|
Free plan with 50+ samples; premium packages start at $5/month. |
|
Recart: SMS Marketing + AI |
|
Packages start at $299/month. |
|
Tagembed – Social Post & Review |
|
Free Forever plan available; paid plans start at $11/month. |
|
BeProfit Profit Calc & Reports |
|
Free plan for up to 10 monthly orders; premium plans start at $25/month. |
|
SEO Manager |
|
$20/month |
|
Gameball: Loyalty Program + VIP |
|
Premium subscriptions start at $19 a month. |
|
AfterShip Returns & Exchanges |
|
Free to install. The cheapest plan is $23 a month. |
|
Recharge Subscriptions |
|
From $99/month. Free trial available. |
|
Amai PreOrder Manager + Notify |
|
From $24.95/month. Free trial available. |
|
Printful: Print on Demand |
|
Free to install. |
|
Klaviyo: Email Marketing & SMS |
|
Offers free package. |
|
Yotpo |
|
Yotpo offers free plans. |
|
Firepush – SMS & Web Push |
|
Basic plan is for $15/ month. |
|
Engati Shopify Chatbot |
|
Engati’s Shopify Chatbot is free for 1 month. |
|
Omnisend Email Marketing & SMS |
|
Premium subscriptions start at $16 a month. |
|
Growave: Loyalty & Wishlist |
|
Offers a 14-day free trial. |
|
Sixads |
|
Offers a basic free package. |
|
Google Shopping Feed by AdNabu |
|
Offers a basic free package. |
|
Metrilo Growth Platform |
|
Packages for Metrilo start at $119 a month. |
|
PH MultiCarrier Shipping Label |
|
Plans start at $9 a month. |
|
TxtCart: SMS Marketing & AI |
|
Services are free. |
|
Gladly |
|
$150/month |
|
Clever Ads |
|
Clever Ads is completely free. |
|
Reveal: Customer Data & NPS |
|
Reveal offers a 14-day free. |
|
Tidio: A Better Way to Connect With Customers |
|
Paid plans start at 18 EUR/month. |
|
Veeqo Shipping |
|
Veeqo offers a 14-day free trial. |
|
Sendlane |
|
Sendlane offers a 14-day free trial. |
|
GetResponse: Emails automation for Shopify |
|
Offers a free plan. |
|
Mailchimp: Email & SMS |
|
Free plan available. |
OptiMonk is a powerful ecommerce popup tool that allows you to create popups your visitors will actually love.
It helps to enhance your customer’s onsite shopping experience by sending them the right messages at the right time.
Customers have increased conversion rates by 37% and lowered cart abandonment rates by 20% with the help of OptiMonk.
The app makes it easy to create and personalize popups, side messages, sticky bars, and fullscreen messages.
Key features:
- Drag-and-drop editor: Create personalized messages easily, without any coding.
- An extensive library of templates: Create visually stunning popups for your Shopify store with just a few clicks.
- 30+ intelligent targeting and triggering options: You can target popups based on traffic source, geotargeting, cart value, and other Shopify-specific conditions.
- A/B testing: Optimize your onsite messages for maximum impact by testing different offers and messages.
- Countdown timers: Add a ticking clock to your popup campaigns to raise the sense of urgency.
- Manage multiple campaigns with ease: Use the UX protection stack and the advanced campaign management features to make sure that you won’t annoy your visitors.
Pricing: OptiMonk offers a free plan with 10,000 monthly page views. Paying plans start at $29 a month and you can modify subscriptions to support your company as it grows.
Pros and cons
Pros:
- Easy-to-use drag-and-drop editor
- A/B testing available
- Wide variety of targeting and triggering options
- Free plan available
Cons:
- Can be intrusive if not optimized properly
Browse through some of our most popular templates and get started now:
Over 90% of shoppers ask their friends and family about product recommendations. And you can get them talking about your merchandise by adding ReferralCandy to your store.
ReferralCandy uses the power of word-of-mouth marketing to increase sales on your site. Use widgets to ask customers to share your product with friends. Motivate them with rewards and exclusive discounts. Then, watch your sales increase using a built-in metrics dashboard.
Key features:
- Add referral forms and widgets to your site with the click of a button.
- Build customer loyalty by rewarding shoppers when they refer new customers.
- Track your referral traffic and revenue with dashboards and reports.
Pricing: From $59/month. Free trial available.
Pros and cons
Pros:
- Fully automated referral system
- Flexible reward options
- Seamless Shopify integration
Cons:
- High starting price ($59/month)
Printify offers an exceptional Shopify integration that allows you to start a print-on-demand business and sell custom t-shirts, mugs, sneakers, hoodies, and more.
To get started, create a Printify account and add the application button to your store. Then, sign up and select one of the available print providers and a product you want to add.
Upload the product design to the mockup generator create mockups and publish it.
Printify will sync the added product with your store and take care of order printing and shipping.
Key features:
- A catalog with more than 250 different products
- A printing network with partners from China, the US, Australia, and Europe
- A built-in mockup generator to create custom merchandise
- An automatic product syncing with online stores
Pricing: Free plan available. The Premium plan starts at $29 per month.
Pros and cons
Pros:
- Huge catalog of print-on-demand products
- Competitive product pricing
- Automatic order fulfillment
Cons:
- Quality control depends on third-party suppliers
- Shipping times vary
The power of affiliate marketing is to use ambassadors’ voices to reach a wider audience and increase sales without any upfront cost. UpPromote is a potential marketing tool that helps to build, track and succeed with this marketing campaign.
Key features:
- No technical knowledge is required, UpPromote is a friendly app for newbies.
- It helps to monitor referral traffic and sales automatically and instantly via tracking systems.
- You can manage your affiliate performance by in-app analytics with details of affiliate clicks, sales, etc.
- You can list your offer on UpPromote Marketplace to approach more ambassadors.
Pricing: Free to install. Paid plans start at $29.99 per month.
Pros and cons
Pros:
- Multi-tier affiliate tracking
- Customizable commission structures
- Free plan available
Cons:
- Some advanced features are locked behind expensive plans
- Dashboard can feel overwhelming at first
Product Labels & Badges is a Shopify app that helps merchants optimize products for better conversion rates. The app can create labels, badges & stickers for products. They can be displayed on the product image, product page, home page & other pages on merchants’ stores. This helps visitors catch the sight and go to the product page.
To sum up, the Shopify product label is like a powerful CTA to stimulate and urge buyers to make decisions faster.
Key features:
- 10,000+ pre-designed labels and badges.
- Set up priority & conditions for labels and badges.
- Aids visitors in catching the eye and proceeding to the product page.
- Premium features for better sales motivation strategy.
Pricing: BSS Commerce offers a free plan with 50+ free samples. Premium packages start at $5 a month and include more samples and advanced label features.
Pros and cons
Pros:
- Increases product visibility
- Large library of pre-designed badges
- Easy setup
Cons:
- Free plan has limited templates
- Can affect site performance if overused
Recart turns SMS marketing into a marketing platform for your online store. Take advantage of SMS’s high open rates and send messages directly to customers’ smartphones.
You can use Recart’s Shopify app for nearly any type of touchpoint. Contact customers about abandoned carts, send welcome messages to new customers, or keep customers up-to-date with order receipts and shipping notifications.
Key features:
- Provides two-way communication with customers in real-time.
- Integrates with Klaviyo, OptiMonk, Omnisend, and several other popular ecommerce tools.
- Comes with a template library with a wide range of themes and campaign goals.
Pricing: Packages start at $299 a month.
Pros and cons
Pros:
- AI-driven SMS marketing
- Pre-built messaging templates
- Seamless integration with Klaviyo and Omnisend
Cons:
- High cost ($299/month)
- SMS marketing has strict compliance rules
In this highly competitive environment at Shopify, you must have an attractive store to attract, engage and convert visitors into loyal customers.
More visitors means more chances to drive sales. And this is where Social media feeds by Tagembed come in handy. It helps in collecting social feeds, reviews, etc., from 15+ social networks and then displays them on your website without any coding.
Moreover, it also helps in collecting and displaying social proofs (UGCs) related to your business. Hence, by displaying them on the website, you can boost the UGC & prove your credibility to your Shopify store visitors.
Key features:
- The app is coding-free, so even if you don’t have any coding experience or knowledge, you can still run and operate the app like a pro.
- The responsive widget of the app adjusts itself according to any screen type. So it doesn’t matter if your visitor is using a PC, mobile, or tab. The charm of the feed remains the same.
- You can even customize the feed widget as per your requirements by changing theme and templates, font size, font style, and more.
- The app also helps remove all the unwanted and irrelevant content from the feed by using the Moderation & Filter feature.
Pricing: The app offers a Free Forever plan that solves the purpose, but you can also opt for the Basic, Pro, and Plus plans that cost $11/month, $24/month, and $49/month, respectively.
Pros and cons
Pros:
- Aggregates from multiple social media platforms
- Customizable feed widgets
- Free forever plan
Cons:
- Can be tricky to set up for beginners
- Some platforms may have API limitations
BeProfit was chosen as a Shopify Staff pick of July 2021. It’s a Shopify profit calculator app to track and analyze profits and expenses in the most intuitive and easy way there is.
The BeProfit dashboard gathers all your financial data in one place and presents it in easy-to-digest visuals, turning complex data into clear business insights.
Key features:
- Discover your true business profits.
- Track all your expenses in one place.
- Replace spreadsheets with intuitive charts and graphs.
- Create, schedule, and export all types of reports.
- Connect your ad platforms to get insights into your marketing efforts.
Pricing: BeProfit offers a free plan limited to 10 monthly orders. Premium packages start at $25 a month with a 14-day free trial.
Pros and cons
Pros:
- Tracks profit margins and expenses
- Customizable reports
- Syncs with ad platforms
Cons:
- Free plan is limited to 10 orders/month
- Learning curve for setting up reports
There’s a reason why SEO Manager is one of the most popular apps on Shopify. It completely demystifies SEO—so anyone can optimize their web traffic.
You can use it to optimize keywords, fix broken links, and improve product descriptions in half the time. Pair SEO Manager with OptiMonk, and you can bring even more traffic to your online store and increase your conversion rate and sales.
Key features:
- Comes with a wide range of tools to help you maintain good SEO practices.
- Provides seamless integration with Google Trends and Google Search Console.
- Actively scans your Shopify site for issues and then provides you with solutions to improve your SEO ranking.
Pricing: SEO Manager costs $20 a month. They also give a 7-day free trial, so you can explore the Shopify app before buying it.
Pros and cons
Pros:
- Helps optimize product listings for SEO
- Provides keyword suggestions
- Sitemap management included
Cons:
- May not replace a full SEO expert
- Some automation features are limited
Gameball is the perfect app for you if you want to improve sales and customer retention. It brings loyalty and referral programs to your Shopify store through gamification.
Shoppers earn points when they complete various tasks like reviewing a product or ordering 10 or more items. Customers can redeem these points for discounts, prizes, and even cash back. Best of all, you determine the prizes and decide how much your points are worth.
Key features:
- Gamification elements like badges and level-ups add a fun twist to your rewards program.
- Create a referral program that rewards people for bringing new customers to your Shopify subscription store.
- Gameball has a dashboard feature that lets you track the performance and revenue of your reward programs.
Pricing: The Gameball app has a forever-free version with basic gamification elements and loyalty points. Premium subscriptions start at $19 a month.
Pros and cons
Pros:
- Gamification for customer engagement
- VIP tier system available
- Strong analytics
Cons:
- Requires customization for best results
- Pricing information is unclear
Your customer’s post-purchase experience is just as important as their onsite journey. That’s why a hassle-free return policy will bring back 96% of customers. This is where the AfterShip app comes in.
AfterShip is an amazing customer support tool that simplifies shipping for you and your shoppers. Their app adds a returns portal directly to your website, giving customers a place to log returns or exchanges easily. AfterShip also gives you a returns management platform for tracking and managing all your returns in one place.
Key features:
- Automatically generates prepaid shipping labels and return instructions to include with your orders.
- Delivery notifications—so customers stay up-to-date throughout the delivery process.
- Supports three types of resolutions: refunds, store credit, and exchanges.
Pricing: Free to install. The cheapest plan is $23 a month, and it processes 60 returns a month.
Pros and cons
Pros:
- Automates returns process
- Branded return portal
- Works with multiple carriers
Cons:
- Pricing structure can be complex
- Some features locked behind premium tiers
Subscriptions by ReCharge is a must-have app for any business using the subscription model. Add subscriptions to your Shopify store in just a few minutes. It’s the perfect way to increase sales through repeat purchases.
ReCharge also gives you a subscription portal for customers to update or cancel their subscriptions digitally. That means customers don’t need to worry about contacting customer support.
Key features:
- Customers can easily manage their subscriptions and reschedule deliveries through the subscriptions portal.
- Improve your average order value by allowing customers to add one-time purchases and subscriptions to the same cart.
- Automatic email notifications alert customers of any subscription changes.
Pricing: From $99/month. Free trial available.
Pros and cons
Pros:
- Best for recurring subscriptions
- Customer portal for subscription management
- Integrates with Shopify
Cons:
- Pricing details not transparent
- Setup can be complicated
If you’re a retailer looking for the best Shopify apps to increase sales, you’ll want this one.
When you run out of an item, the “add to cart” button is usually replaced with text saying “Out of stock.” It hurts your conversion rate because most customers see this and then leave your site.
The Pre-Order Manager app helps you retain those customers by turning your “add to cart” button into a “pre-order” button. That way, they can still purchase an out-of-stock item from your online store, and you can send it to them ASAP.
Key features:
- Set up general rules for pre-ordering an item, or make unique rules for specific items (e.g. only offering pre-order status on special brands or product variants).
- Your item automatically switches to the pre-order status once you sell out of that product.
- Apply discounts to pre-orders with the paid version of the app.
Pricing: From $24.95/month. Free trial available.
Pros and cons
Pros:
- Enables preorders for out-of-stock items
- Notifies customers when products are available
- Customizable preorder settings
Cons:
- Can interfere with inventory tracking
- Limited free plan
Printful lets you design and sell different products on your site. Use it to add prints, embroideries, and engravings to your products.
Here’s how it works: You design the product and place it on your website. A customer purchases the item, and then Printful will print and ship the item for you.
Key features:
- Customers can personalize their products without having to leave your Shopify store.
- On-demand printing and shipping, so you never have to track inventory on your product pages.
- Comes with a built-in design tool to customize your products and create brand logos.
Pricing: Printful is free to install, but they do charge you for printing and shipping.
Pros and cons
Pros:
- No upfront costs
- High-quality print products
- Automated fulfillment
Cons:
- Higher product costs than some competitors
- Limited branding options
Klaviyo is one of the most popular email marketing apps among Shopify store owners. You can use it to segment customers and target them with personalized emails and text messages. Save time by automating message sequences, like welcome messages, abandoned cart emails, and thank-you messages.
Combine Klaviyo with OptiMonk and watch your email marketing campaign skyrocket. Use OptiMonk to grow your email list and Klaviyo to stay connected with both customers and prospects.
Key features:
- You can build code-free automated workflows using the setup wizard.
- Easily segment your email list to target users based on how they interact with your Shopify store.
- Offers a seamless integration with a wide range of popular ecommerce tools—including OptiMonk, Zendesk, Smile.io, and Facebook Advertisements.
Pricing: The Klaviyo app offers a free package that supports messaging up to 250 contacts. Premium services start at $20 a month.
Pros and cons
Pros:
- Advanced email and SMS automation
- Strong segmentation and personalization
- Excellent analytics
Cons:
- Can be expensive as the contact list grows
- Complex setup for beginners
Yotpo’s ecommerce marketing platform helps brands of all sizes to strengthen their relationships with consumers.
With unified, data-driven solutions for subscriptions, loyalty, SMS marketing, reviews, and more, Yotpo helps brands deliver winning, cohesive customer experiences that drive ecommerce growth and retention.
Key features:
- Yotpo SMSBump: Craft unbeatable SMS experiences for today’s mobile shoppers. Start driving sales in just a few clicks and create your highest revenue channel with personalized text messages that convert.
- Yotpo Subscriptions: Drive recurring revenue and increase lifetime value with subscription experiences that are easy for you and your customers.
- Reviews: Generate authentic reviews that make a difference and display them where they’re most impactful with the industry’s smartest reviews solution.
- Loyalty & Rewards: Build customized rewards & referral programs to engage existing customers and reach new ones.
Pricing: Yotpo offers free plans across all products. Premium plans have a tiered pricing structure, so growing brands will never have to pay for more than what they need.
Pros and cons
Pros:
- Collects customer reviews and ratings
- Loyalty program and referral tools
- Social proof integration
Cons:
- Premium features are costly
- Some automation features are limited
More ecommerce brands are adopting an omnichannel approach—meaning they’re using more than just email to communicate with shoppers throughout the customer journey.
Currently, SMS is one of the most popular ways to connect with customers. It boasts 98% open rates, compared to a 20% open rate for emails. So, there’s a greater likelihood that customers will read your text messages.
With Firepush, you can message customers using email, SMS, and even web push notifications. Become truly omnichannel and enjoy the benefits of both SMS and email marketing. Use it to send personalized messages directly to your customers’ phones. Abandoned cart reminders, promotions and discount codes, and welcome messages are just a few examples of what you can do with Firepush.
Key features:
- Target your customers at the right time with automated SMS, email, and web push notifications.
- Choose from a library of easy-to-use templates and launch your campaign in minutes.
- Grow your marketing list and improve your conversion rate by integrating Firepush with the OptiMonk app and other popular lead generation tools.
Pricing: Firepush offers a free package with 100 web push notifications a month. SMS and email marketing campaigns are available with the basic plan for $15 a month.
Pros and cons
Pros:
- SMS and web push notifications in one app
- Pre-built automation for campaigns
- Good for abandoned cart recovery
Cons:
- SMS marketing requires compliance
- Can be expensive for high-volume messaging
Isn’t it just annoying when your customers add products to their cart and never end up buying them?
Your Engati chatbot goes beyond the traditional role of chatbots and helps you convert those shoppers to your Shopify store. It can trigger a promotional message along with a discount code when shoppers add items to their cart or perform other actions that you want them to.
Key features:
- It’s a pre-configured bot with domain intelligence for ecommerce, so you just have to do some minor customizations for your store instead of building a bot from scratch.
- Engage your customers on Instagram, WhatsApp, Facebook Messenger, and 10+ channels in 50+ languages.
- Plays well with your existing marketing, sales, and support software, integrating with Google Sheets, Google Calendar, Salesforce, Hubspot, and much more.
- Incorporate the human touch with live chat and video calling.
Pricing: Engati’s Shopify Chatbot is free for 1 month.
Pros and cons
Pros:
- AI-powered chatbot
- Multi-language support
- Can handle FAQs and order tracking
Cons:
- Limited features in free plan
- Some advanced AI capabilities need improvement
19. Omnisend Email Marketing & SMS
Omnisend promotes itself as a powerful marketing tool for staying connected with your customers. But it actually does a whole lot more.
Think of it as a comprehensive communication platform where you can enhance your customer journey through multiple avenues of communication.
Use Omnisend to send automated messages to customers via SMS, email, push notifications, and Facebook Messenger. Building workflows with Omnisend is quick and easy. You don’t need any coding knowledge to connect with shoppers for customer service issues, abandoned cart messages, product updates, and anything else you can think of.
Key features:
- Use Omnisend’s pre-build workflow to automate your campaigns in minutes. Or build one from scratch that’s designed specifically for your online store.
- Use the drag-and-drop newsletter builder to create visually stunning emails.
- Learn the best way to communicate with customers by using Omnisend’s analytics and customer segmentation tools.
Pricing: New customers get a 14-day free trial. Omnisend offers a free plan with 15,000 free emails a month. Premium subscriptions start at $16 a month.
Pros and cons
Pros:
- Multi-channel marketing (email, SMS, push notifications)
- Drag-and-drop editor
- Pre-built automation workflows
Cons:
- Higher pricing for larger subscriber lists
- Some integrations require manual setup
Growave is one of the few Shopify apps that does it all. It’s a platform for increasing sales and perfecting your marketing campaign. Use it to launch a loyalty program for your Shopify store, so you can reward your regular customers.
You can also use Growave to add social proof to your ecommerce store. Customers can ask questions about your products and leave reviews on items they’ve purchased. Showcase this user-generated content on your website and social media platforms to help convert visitors.
Key features:
- Add wishlists to jumpstart the customer journey. And use reminders to nudge customers to finalize those purchases when they’re ready.
- Increase repeat customers by adding a loyalty program.
- Use social proof to increase conversions by including customer reviews on your website.
Pricing: Growave offers a 14-day free trial. The cheapest plan starts from 19$/month.
Pros and cons
Pros:
- Loyalty and rewards system
- Wishlist functionality included
- Social login feature
Cons:
- Can slow down page speed
- Limited free plan
Sixads is a Shopify app that helps businesses with their advertising campaigns. It’s also quick and easy to set up.
You can choose the items you want to advertise and Sixads starts directing traffic to your site within minutes. Your inventory is advertised by participating partners. And their products are advertised in your store.
Use Sixads to launch and manage your advertising campaigns on Instagram, Facebook, and Google from one location.
Key features:
- Turn traffic into potential sales by exchanging advertisements with participating Shopify stores.
- Advanced algorithms determine the best time to target visitors with your ads based on their browsing behavior.
- Save time managing ads by connecting your Google, Instagram, and Facebook accounts.
Pricing: Sixads offers a basic free package. Premium subscriptions start at $14.99 a month and include a broader range of features for your advertising campaigns.
Pros and cons
Pros:
- Automated ad management
- Cross-promotion with other stores
- Simple interface
Cons:
- Some ads may not perform well
- Limited control over ad placement
Easy Google Shopping Feed minimizes the time and effort it takes to upload and manage data in the Google Merchant Center. Make bulk changes to products in a couple of minutes or optimize product descriptions to increase conversions.
Key features:
- Assign a score to your product description based on how well it’ll perform on Google ads.
- Use their metafield support to save time when adding unique product data.
- The bulk edit feature lets you modify dozens of products simultaneously.
Pricing: The Easy Google Shopping Feed free plan lets you manage one product. Premium packages start at $19 a month and support 1,000 products.
Pros and cons
Pros:
- Automates Google Shopping feed
- Helps optimize product listings
- Provides performance analytics
Cons:
- Pricing not transparent
- Learning curve for beginners
Metrilo is more than a simple marketing platform. It is one of the best Shopify apps to increase sales, conversions, and traffic. You can use it to monitor traffic sources, marketing campaigns, and customers’ purchases, and optimize your visitors’ onsite journey.
Key features:
- Stay up-to-date with your store’s performance by tracking a wide range of sales and marketing metrics.
- Build email lists, segment visitors, and send automated emails to your customers.
- Create customer profiles based on your shoppers’ browsing and purchasing history, then send them hyper-personalized messages.
Pricing: Packages for Metrilo start at $119 a month or $1,190 a year.
Pros and cons
Pros:
- Customer data analytics
- Email marketing tools
- Customer retention insights
Cons:
- Expensive compared to other tools
- Takes time to see actionable insights
Multi Carrier Shipping Label is one of the best shipping solutions on the Shopify app store. This Shopify app will simplify the way you deliver packages if your store sells physical items.
Connect it with popular carriers like USPS, DHL, UPS, and FedEx, then automate your fulfillment process.
Key features:
- Add real-time shipping rates to your Shopify checkout page. Choose from multiple carriers.
- Print shipping labels in large batches.
- Email customers with step-by-step shipping updates during the fulfillment journey.
Pricing: Plans start at $9 a month.
Pros and cons
Pros:
- Supports multiple carriers
- Automates shipping label generation
- Real-time shipping rates
Cons:
- Pricing details unclear
- Some carrier integrations may require setup
TxtCart lets you improve your marketing and abandoned cart campaigns through two-way communication. Talk directly to your customers via SMS—providing them with an interactive shopping experience.
You can use it to remind customers of items sitting in their checkout carts, give them personalized customer support, or recommend products that customers love. This makes TxtCart the perfect Shopify app for store owners looking to make the customer experience more personable.
Key features:
- Build lists and communicate with customers in real-time while maintaining GDPR and TCPA compliance.
- Integrate with ReCharge, CartHook, Zipify, and other popular Shopify apps that simplify the way you manage your sales and marketing campaign.
- Improve your conversion rate by using TxtCart to generate one-time discount codes and send them to your customers.
Pricing: Services are free, but TxtCart takes 15% of the money generated through the app. They also offer premium services starting at $49 a month.
Pros and cons
Pros:
- AI-powered SMS responses
- High open rates
- Good for abandoned cart recovery
Cons:
- SMS compliance regulations
- Pricing can be expensive
Gladly does more than simply issue customer service tickets. It also builds comprehensive customer profiles that give you better insight into:
- Who your customers are.
- Their buying habits.
- How they’ve previously interacted with your store.
Use this to understand your customers’ needs and make every touchpoint a memorable one.
Key features:
- Gain a better understanding of your customers by tracking every customer interaction across all channels of communication.
- Comes with built-in communication tools like Interactive Voice Response (IVR), text messaging, and in-app chat—improving your customers’ shopping experience.
- Build a FAQs page and automated help centers for your customers.
Pricing: It costs $150 a month to run Gladly’s full-service solution. There’s also a task-based subscription for $38 a month, but it’s only for internal support solutions and doesn’t assist with customer communication.
Pros and cons
Pros:
- Unified customer support platform
- Tracks customer interactions across multiple channels
- AI-powered automation
Cons:
- Requires integration setup
- Higher pricing
Clever Ads is an advertising management solution that helps you improve the way you run Google Ads. This platform is for you if you’re looking for an app that reduces the time it takes to create, launch, and optimize your Google advertising campaigns.
You can enjoy a better conversion rate without spending hours planning and running your campaigns.
Key features:
- Integrates with popular collaboration tools like MS Teams, Slack, and Google Chat.
- Use the Keyword Planner tool to plan and optimize your ads—so they connect with the right audience.
- The auditor tool analyzes your campaign’s performance while giving you valuable insight into how you can improve your conversion rate.
Pricing: Clever Ads is completely free—so you can enjoy all these amazing features without paying a cent.
Pros and cons
Pros:
- Free to use
- Automates Google Ads campaigns
- Keyword optimization
Cons:
- Ad performance may vary
- Limited customization options
Reveal is a customer data platform that can analyze your customers’ behavior across different channels. You can use Reveal to understand how to acquire, retain and delight your customers, with a focus on reducing CAC and increasing customer lifetime value.
Key features:
- Advanced buying behavior segmentation (RFM)
- Enhance email marketing through Klaviyo integration
- Reduce ad spending by using existing customer data for marketing and retargeting
- Forecast next actions by analyzing and stimulating repeat buying behavior
- Maximize your profits by creating targeted campaigns and email flows through the integration with Klaviyo, Facebook, Google Analytics, Instagram
- Track only what matters, not vanity metrics
- Customer experience by using pre and post-delivery NPS surveys through the integration with Omniconvert Explore
- Product performance by improving product assortment
Pricing: Reveal offers a 14-day free trial to try out the basic features of the platform. The paid options include 2 plans: GROW for $99/month and SCALE for $299/month.
Pros and cons
Pros:
- Tracks customer data and feedback
- NPS survey tools included
- Integrates with email marketing tools
Cons:
- High starting price ($99/month)
- Requires a learning curve
Tidio is a business communicator that integrates live chat, chatbots, Messenger, and email into one platform. It helps you interact with consumers naturally and effortlessly and turn your client support into a real-time event.
With Tidio, visitors can start a real-time conversation simply by sending the first message, and, on the other hand, customer support operators can handle multiple queries simultaneously and thus serve more clients at the same time.
The tool will support you in automating tasks, nurturing leads, and reducing the amount of time you spend communicating with consumers.
Key features:
- An intuitive, no-code drag-and-drop editor for creating customized messages quickly.
- Integration with Messenger, WordPress, CRM, eCommerce, and email marketing platforms.
- Live typing feature that allows customer agents to see visitors’ messages as they’re being typed in real-time. This way, the customer agent can think of a reply before the visitor even sends their question.
Pricing: Tidio offers a forever-free plan with essential chatbots, live chat, and email marketing features. Paid plans start at 18 EUR/mo.
Pros and cons
Pros:
- Live chat and chatbot in one
- Real-time visitor tracking
- Customizable chat widgets
Cons:
- Limited chatbot capabilities on free plan
- Some features require integrations
Veeqo is different from the other Shopify apps we’ve covered. It’s not a marketing or sales tool; it’s an app to manage your backend tasks.
You can use it to keep track of inventory, manage your shipping, and even process returns. Veeqo makes it easy for you to handle the logistical side of running a store, so you can spend more time driving sales.
Key features:
- Seamlessly integrates with Shopify’s point of sale (POS)—so you can track inventory between ecommerce and physical stores.
- Use the internal order management system to look up orders, send order details to employees, and monitor your deliveries through every step of the fulfillment process.
- Sync your inventory across different sales channels, including Amazon and eBay.
Price: Veeqo offers a 14-day free trial. Subscription packages start at $195 a month.
Pros and cons
Pros:
- Multi-channel order management
- Integrates with shipping carriers
- Automatic inventory sync
Cons:
- Higher starting price ($195/month)
- Can be complex to set up
Sendlane is an ecommerce email marketing automation platform that helps drive sales through personalized emails. You can automate your customer emails without losing that personal touch that creates lifetime shoppers.
Key features:
- Supports email and SMS marketing.
- Dynamic emails for cart abandonment emails.
- Use the drag-and-drop automation builder to create workflows without writing any code.
- Integrate with Shopify and other popular ecommerce apps for valuable customer data that enhances your sales journey.
Pricing: Sendlane offers a 14-day free trial. Plans start at $79 a month.
Pros and cons
Pros:
- Advanced email and SMS automation
- AI-powered segmentation
- Dynamic content personalization
Cons:
- Higher price than competitors
- Can be complex for beginners
Want to promote your Shopify store via email, SMS, and web pushes from a single app? Then you’ll want to try GetResponse. Although it’s best known for its email capabilities, GetResponse packs more practical features for online store owners.
You can get your campaigns quickly off the ground using their vibrant email templates, pre-built automation workflows, and no-code quick transactional emails.
And if you want to offer your customers a more direct way of contacting your team, you’ll also find a handy live chat solution built into their app.
What’s also worth mentioning is that the platform’s fully translated into over 20 languages and offers 24/7 customer support via live chat. So even if English isn’t your native tongue, you’ll be able to navigate through the tool easily.
Key features:
- Advanced automation workflows let you send emails, SMS, and web pushes based on your users’ activity.
- Ability to run targeted campaigns based on your customers’ purchase behavior.
- Additional built-in features that’ll help you sell more of your products like paid ads, live chats, and webinars.
Pricing: GetResponse offers a free account with 30-day access to all premium features. Plans start at $15 a month.
Pros and cons
Pros:
- No-code email automation
- SMS and web push included
- Pre-built workflows
Cons:
- Limited free plan
- Some features require manual setup
33. Mailchimp: Email & SMS
MailChimp offers a comprehensive set of features for email marketing and automation, empowering entrepreneurs to streamline their marketing workflow and drive growth for their stores.
With this platform, users can develop a well-rounded email marketing strategy to maximize conversions and generate more orders beyond traditional email campaigns.
Key features:
- Flexible templates and AI-generated custom designs.
- Advanced personalization and segmentation.
- Growth-focused reporting and analytics.
Pricing: Free plan available. Paying packages start at $13/month.
Pros and cons
Pros:
- Industry leader in email marketing
- Strong audience segmentation
- A/B testing included
Cons:
- Expensive as contact list grows
- Some automation features are limited
FAQ
How can I find the right app to grow my Shopify store?
To find the right Shopify apps to grow your business, consider whether you have an established ecommerce store or if you are just starting out. This will help determine which Shopify apps are suitable for your business’s current stage. Next, browse through our list of over 30 paid and free Shopify apps to increase sales. Each Shoopify app comes with a brief description of its features and benefits.
What are the top free tools in the Shopify App Store to use in 2025?
In this article, we presented a comprehensive list of the best Shopify apps to increase sales and many of these are free. OptiMonk is among these free tools that provide a range of essential features to help you optimize your online store, and drive more sales and conversions in 2025.
Wrapping up
Keeping up with the speed of business is tough. Many Shopify store owners don’t have the time and resources to scale sales and marketing teams to meet customer demand.
These Shopify apps should help you overhaul your campaigns without spending money on hiring and training new teams. That way, you can improve your company’s profitability without the growing pains that come with scaling your Shopify business.
And make sure you check out our post on the five must-have popups for your Shopify store. You will learn how to use OptiMonk to increase sales, generate leads, and create an amazing customer journey.
Migration has never been easier
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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Product updates: January Release 2025
