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You’ve probably experienced upselling lots of times. Perhaps you went for the premium option at the car wash or you got the more expensive wine that your server recommended because it was only a few dollars extra.
Upselling is a crucial part of any modern business that wants more sales. And it’s no less important for a Shopify store to upsell (and to do it well).
Studies show that upselling can increase an online store’s revenue by 10-30%. It’s also 68% more cost-effective to upsell to an existing customer than it is to find a new one.
In this article, we’ll take a look at the best upsell apps for Shopify and what each option has to offer.
Let’s jump in!
What is an upsell app?
An upsell app is a tool or software used by ecommerce stores to encourage customers to purchase additional products or a higher-priced version of the product they intend to buy or have already purchased.
At its core, a product upsell app functions by analyzing customer behavior and purchase patterns to make real-time, personalized product recommendations. These recommendations typically include an upgraded version of the customer’s chosen items, enhancing the overall customer experience.
The best upsell apps leverage data analytics and machine learning algorithms to understand customer preferences, ensuring that the suggested offers align with individual tastes and needs.
It’s important to note that upselling should not be confused with cross-selling, as the latter involves convincing customers to buy related or complementary products to their initial purchase.
However, upselling and cross-selling strategies are often employed together to effectively increase sales and revenue for online retailers.
What to consider when looking for Shopify upsell apps?
Choosing the right upsell app for Shopify can make a huge difference in maximizing revenue and improving the customer experience.
Here are some key factors to consider when evaluating the top upsell apps:
1. Ease of integration
The app should seamlessly integrate with your existing Shopify store. Check for user-friendly installation processes and ensure that the app won’t disrupt your store’s performance or design.
2. Customizability
Every store is different, so your upsell offers should be too. Look for Shopify apps that allow customization, such as the ability to tweak design elements, wording, and offer types to match your brand’s aesthetic and voice.
3. Automation & AI capabilities
The best upsell apps for Shopify leverage automation and AI to present personalized product recommendations to your customers. This increases the likelihood of conversion by offering relevant upsell options based on browsing behavior or past purchases.
4. Mobile responsiveness
More and more consumers are shopping on mobile devices. Ensure that the upsell app you choose is optimized for mobile use and provides a smooth, frictionless experience on all devices.
5. Upsell strategies supported
Different Shopify apps support different upsell strategies. Some may focus on pre-purchase upsells, while others offer post-purchase upsell or in-cart upsell options. Consider which strategy aligns with your store’s goals.
6. Analytics and reporting
Having access to detailed analytics is crucial for tracking the performance of your upsell campaigns. The right app should offer insights into conversion rates, average order value (AOV), and customer behavior.
7. Pricing and ROI
Evaluate the cost of the app in relation to its features and potential ROI. Many apps have a free plan available, while others have tiered pricing based on usage. Make sure the pricing aligns with the scale of your business and the features you need.
8. Customer support
Reliable customer support can save you time and frustration. Opt for Shopify apps that provide responsive support, whether through live chat, email, or phone, to ensure you can quickly resolve any issues that arise.
What's the best upsell app for Shopify?
There are lots of different upsell apps in the Shopify App Store to choose from. Let’s take a look at the best Shopify apps on the market!
1. OptiMonk Popups: Upsell & More
Developer: OptiMonk
Pricing: Free plan available, or from $29 per month.
Shopify rating: 4.8 (800+ total reviews)
OptiMonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes.
It offers numerous use cases for online businesses to better monetize their website traffic, including upsell and cross-sell strategies.
You can deliver personalized recommendations popups, sidemessages, or even embedded content.
Let’s see some of the best features OptiMonk offers!
Key feature #1: Dynamic product recommendations
With dynamic product recommendations, you can help visitors choose by recommending the most popular products on your category pages:
Or you can recommend relevant products to people when they’re about to leave your site:
Or you can display recently viewed products:
Or remind shoppers of the items they’re leaving in their carts:
When you recommend products that visitors have already shown interest in, you’ll see much higher conversion rates.
Key feature #2: Advanced segmentation
Using OptiMonk’s many targeting and triggering features, you can personalize your messages for each visitor segment based on their behavior. This will help you display the right message to the right visitor at just the right time.
You can recommend highly relevant products to visitors based on user behavior to increase cart value. You can display product recommendation popups to abandoning visitors or you can upsell right after people add products to their cart, just to mention a few examples.
Key feature #3: Experiments and A/B testing
Run data-driven experiments and A/B tests to find the best combination of messages. You can test different offers, messages, tactics, or even segments.
Key feature #4: Detailed campaign analytics
Track campaign performance with OptiMonk’s built-in campaign analytics reports that allow you to monitor performance on the campaign level and give you all the information you need to keep tweaking and improve results.
Other key features:
- Stock monitoring: Only recommend products that you currently have in stock.
- Add-to-cart from popup: Allow visitors to add recommended products right to their cart so they can keep browsing.
- Dynamic product & collection name: Include product names or category names in headlines to make your message feel more personal.
- Dynamic free shipping bar: Show visitors how much more they have to spend to unlock free shipping and watch the average order value increase.
- Access to a huge template library: 300+ beautiful, mobile-optimized templates at no additional cost.
- 30+ email, CMS, and ecommerce integrations: Including popular solutions like MailChimp, Klaviyo, and HubSpot.
- Smart tags: Create 1:1 personalized messages that make your visitors feel like your offers are talking to them directly.
- Smart Headline Generator: Have our AI-powered headline generator come up with catchy headlines.
2. Adoric Upsell & Email Popups
Developer: Adoric
Pricing: Free plan available. Paid plans start at $4.99 for up to 100 monthly store orders.
Shopify rating: 5.0 (300+ total reviews)
Adoric’s Product Recommendation helps you sell more products through custom campaigns that boost your conversion rate. This AI-powered product recommendation engine allows you to upsell and cross-sell products on your Shopify store via specific recommendations.
You can set these recommendations live on different pages on your Shopify website, including your product page, cart page, or checkout page. This strategy helps you display more products for your shoppers’ viewing pleasure, leading to increased sales.
Using a product recommendation campaign on Adoric is easy. With several custom templates available – including home page best sellers and frequently both-together campaigns – you can automate these recommendations with a few clicks.
Want to go manual? Create your personalized campaigns with the in-built design editor. Choose the campaign’s position, add necessary filters, and customize other features such as pricing, font size, button position, etc. The convenient thing about Adoric’s product recommendations? Anyone who sells on Shopify can use them. You don’t need any prior design knowledge. It’s that simple and convenient.
Adoric also offers dynamic pop-ups that can be triggered at the right time without affecting their browsing experience. With Adoric installed on your Shopify store, you can track sales, impressions, clicks, and CTRs on your campaigns.
3. Bold Upsell – True upsells
Developer: BOLD
Pricing: Free plan available. Paid plans start at $9.99 per month.
Shopify rating: 4.7 (1,500+ total reviews)
Bold Upsell is a fairly basic yet functional upsell/cross-sell app. It’s great for people who are learning the ropes of upselling and don’t want to invest in a high-end option.
This upsell app allows you to create upsell offers on your cart page. They encourage your customers to either upgrade their product or buy a higher-priced bundle.
You can also use Bold Upsell to deliver post-purchase upsells, so your customers can add on to their order.
Bold Upsell’s standout feature is the upsell option to target specific user segments. You can show one upsell offer to customers who have less than, say, $20 of products in their cart and send a different offer to those with a higher cart value.
4. Candy Rack – One Click Upsell
Developer: Digismoothie
Pricing: Free plan available, or from $19.99 per month.
Shopify rating: 4.9 (200+ total reviews)
With Candy Rack, you can upsell directly on your product pages rather than during the checkout process. As soon as your shoppers click “Add to Cart,” they’ll see a message with options for upgrading and adding additional items.
This Shopify upsell app comes with an AI-enabled upsell recommendations function, which learns the best combinations of products to upsell or bundle together. This type of smart upsell takes a lot of the work out of upselling and leads to great results.
This product upsell software works particularly well for add-ons like warranties and insurance.
5. Last Upsell – Post-Purchase
Developer: Digismoothie
Pricing: From $19.99 per month. Free trial available.
Shopify rating: 4.6 (4 total reviews)
Last Upsell allows you to upsell or cross-sell after your customers have already completed the checkout process. You can display upsell messages on your customers’ order confirmation page.
A powerful stage of the customer journey for you to make your upsell pitch is right after a customer makes a purchase. That’s because you can meet your customers’ needs for upgrades, gift-wrapping, or fast shipping. Once your visitors buy your product, they’re more likely to be interested in add ons.
Last Upsell runs on the same AI tech that Digismoothie’s other Shopify app, Candy Rack, uses.
6. ReConvert Upsell & Cross Sell
Developer: StilyoApps
Pricing: From $4.99 per month.
Shopify rating: 4.9 (4,900+ total reviews)
ReConvert Upsell & Cross Sell also displays messages on the thank you page. But it includes a few features that Last Upsell doesn’t have.
You can boost your sales by offering upsell bundles on your checkout page, and also nudge shoppers back into your sales funnel.
The ReConvert system directs your customers to a thank you page that contains upsell messages through a link in the confirmation email. It also collects useful information like your customers’ birthdays, so you can send them deals and promos later.
7. Honeycomb Upsell & Cross Sell
Developer: Conversion Bear
Pricing: Free plan available, or from $49.99 per month.
Shopify rating: 4.9 (500+ total reviews)
The Honeycomb Upsell & Cross Sell Shopify app makes it incredibly convenient for your customers to add to their orders once they’ve completed their purchase. It’s an easy one-click upsell app that looks good and works well on both mobile and desktops.
Honeycomb allows you to display multiple offers at once, which gives your customers more options. They might not like your first or second product upsell, but they may find the third one irresistible.
Honeycomb’s customer support is another outstanding aspect of their business. Unlike other developers, they’re available over the phone rather than through live chat or email.
8. ALPHA Cart Upsell & Cross Sell
Developer: Helixo
Pricing: $29.99/month. Free trial available.
Shopify rating: 4.8 (30+ total reviews)
This free upsell app by Helixo allows you to display offers on your product pages and your shopping cart page. ALPHA Cart Upsell & Cross Sell also has templates for “buy one, get one free” and “buy one, get one half off” offers.
Since it’s a free product, it doesn’t have all the features of other upsell apps for Shopify. For instance, there’s no option to use AI to analyze which products are frequently bought together and then push those upsells.
However, ALPHA is a good option if your store doesn’t have a huge number of products and you want to set up custom upsells.
9. Booster: Discounted Upsells
Developer: Booster Apps
Pricing: From $19.99 per month. Free trial available.
Shopify rating: 4.5 (1,400+ total reviews)
Booster Apps’ Discounted Upsells is a great app for incentivizing your customers to go for your upsell offers. This Shopify upsell app uses your customers’ purchases as an opportunity to show another great deal on an additional product.
For example, when a customer buys a toothbrush, you might offer them toothpaste at 50% off.
This makes your discounted add-on offer more enticing.
By using Discounted Upsells’ AI system, you can identify the best products to upsell at the most profitable discounts.
10. In Cart Upsell & Cross Sell
Developer: In Cart Upsell
Pricing: Free plan available, or from $9.99 per month.
Shopify rating: 4.8 (900+ total reviews)
In Cart integrates one-click upsells onto your online store without interrupting your shoppers while they’re viewing a product page or checking out.
This Shopify app allows you to upsell based on a number of factors, such as:
- Related products
- Items frequently bought together
- Geographic locations
Their premium tiers include additional benefits like A/B testing and advanced targeting.
11. LimeSpot Personalizer
Developer: LimeSpot
Pricing: Free plan available, or from $18.00 per month.
Shopify rating: 4.8 (1,500+ total reviews)
LimeSpot Personalizer doesn’t just help you with upselling.
It’s a generalized personalization engine for your store which helps you create enticing upsell offers for each customer.
LimeSpot has one of the most powerful AI tools on Shopify. They help segment customers and produce personalized content based on those factors.
You can also use LimeSpot for “You Might Also Like” recommendations and personalized bundles that you can upsell later. As a bonus, you can also upsell those bundles when you offer them!
FAQ
What is upselling?
Here’s the definition we found in an academic research paper: Upselling “refers to the practice of selling more expensive items, add-ons, or other products or services to an existing customer.”
So your upsell strategy should revolve around offering your customers something extra in exchange for an additional fee. Your upsell offers can vary depending on the types of products your store sells.
What is cross-selling?
Cross-selling is all about getting your customers to buy extra items, not upgrading the ones they’re already interested in. For example, you might recommend complementary products on your thank you page. Cross-sell offers are also a very powerful sales tool.
What does an upsell offer look like in real life?
Here are a few examples of successful upselling campaigns by some great ecommerce companies:
- Spotify: The music streaming platform has a free plan that anyone can join, but only paying customers can access their premium features (like ad-free music, unlimited plays, etc.).
- Dollar Shave Club: They advertise their “Dollar a Day” tagline, but they also offer lots of more expensive bundles. For instance, their customers can get a higher-quality razor for an extra fee.
- Away Travel: This is an extremely successful online brand that sells luggage and travel accessories. They encourage shoppers to buy bigger and more expensive suitcases.
How to upsell on Shopify?
Shopify store owners can do upselling effectively by following these steps:
- Install an upsell app: Begin by installing an app that allows you to upsell and cross-sell and is specifically designed for Shopify.
- Choose the products to upsell: Identify the products in your inventory that are suitable for upselling.
- A/B test your offer: Before implementing a tactic, let’s say a checkout upsell strategy, it’s crucial to conduct A/B testing. This involves presenting different upsell offers to different groups of customers and analyzing their responses.
- Measure conversion rate and make changes: Monitor how many customers are accepting the upsell offers and adjust your strategy accordingly. This may involve modifying the offer, pricing, or presentation to optimize your results.
- Repeat and iterate: Upselling and cross-selling is an ongoing process, so it’s important to consistently evaluate and refine your strategy.
Summing up
There you have it, the eleven best Shopify upsell apps! We’re sure that there’s one that will work perfectly for your store.
Many of these upsell apps have at least a 14-day free trial available. That gives you some time to see if they increase your average order value.
So it’s time to upsell and cross-sell to start growing your ecommerce store. Give one of these apps a try today!
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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