You’ve probably experienced upselling lots of times. Perhaps you went for the premium option at the car wash or you got the more expensive wine that your server recommended because it was only a few dollars extra.
Upselling is a crucial part of modern business. And it’s no less important for a Shopify store to upsell (and to do it well).
In this article, we’ll take a look at the best upsell apps for Shopify and what each option has to offer.
- OptiMonk Website Personalizer: Upsell & More
- Innonic Upsell Recommendations
- Adoric Upsell & Email Popups
- Bold Upsell – True upsells
- Candy Rack – One Click Upsell
- Last Upsell – Post-Purchase
- ReConvert Upsell & Cross Sell
- Honeycomb Upsell & Cross Sell
- ALPHA Cart Upsell & Cross Sell
- Booster: Discounted Upsells
- In Cart Upsell & Cross Sell
- LimeSpot Personalizer
What is an upsell app?
An upsell app is a tool or software used by ecommerce stores to encourage customers to purchase additional products or a higher-priced version of the product they intend to buy or have already purchased.
At its core, a product upsell app functions by analyzing customer behavior and purchase patterns to make real-time, personalized product recommendations. These recommendations typically include an upgraded version of the customer’s chosen items.
The best upsell apps leverage data analytics and machine learning algorithms to understand customer preferences, ensuring that the suggested offers align with individual tastes and needs.
It is important to note that upselling should not be confused with cross-selling, as the latter involves convincing customers to buy related or complementary products to their initial purchase.
However, upselling and cross-selling strategies are often employed together to effectively increase sales and revenue for online retailers.
What's the best upsell app for your Shopify store?
There are lots of different upsell apps in the Shopify App Store to choose from. Let’s take a look at the best ones on the market!
Pricing: Free, or from $39 per month
OptiMonk is a comprehensive website personalization platform that allows marketers to create personalized shopping experiences with ease and maximize website conversions.
This flexible all-in-one app helps to grab your customers’ attention, promote upsell offers, and increase average order value. You can deliver personalized recommendations using embedded content or overlays (popups, sidemessages, fullscreens).
Let’s see some of the best features OptiMonk offers!
Key feature #1: Dynamic product recommendations
With dynamic product recommendations, you can help visitors choose by recommending the most popular products on your category pages:
Or you can recommend relevant products to people when they’re about to leave your site:
Or you can display recently viewed products:
When you recommend products that visitors have already shown interest in, you’ll see much higher conversion rates.
Key feature #2: Advanced segmentation
Using OptiMonk’s many targeting and triggering features, you can personalize your messages for each visitor segment based on their behavior. This will help you display the right message to the right visitor at just the right time.
You can recommend highly relevant products to visitors based on user behavior to increase cart value. You can display product recommendation popups to abandoning visitors or you can upsell right after people add products to their cart, just to mention a few examples.
Key feature #3: Experiments and A/B testing
Run data-driven experiments and A/B tests to find the best combination of messages. You can test different offers, messages, tactics, or even segments.
Key feature #4: Detailed campaign analytics
Track campaign performance with OptiMonk’s built-in campaign analytics reports that allow you to monitor performance on the campaign level and give you all the information you need to keep tweaking and improve results.
Other key features:
- Stock monitoring: Only recommend products that you currently have in stock.
- Add-to-cart from popup: Allow visitors to add recommended products right to their cart so they can keep browsing.
- Dynamic product & collection name: Include product names or category names in headlines to make your message feel more personal.
- Dynamic free shipping bar: Show visitors how much more they have to spend to unlock free shipping and watch the average order value increase.
- Access to a huge template library: 300+ beautiful, mobile-optimized templates at no additional cost.
- 30+ email, CMS, and ecommerce integrations: Including popular solutions like MailChimp, Klaviyo, and HubSpot.
- Smart tags: Create 1:1 personalized messages that make your visitors feel like your offers are talking to them directly.
- Smart Headline Generator: Have our AI-powered headline generator come up with catchy headlines.
The Upsell Recommendations app uses a recommendation engine similar to Amazon because it’s proven to work.
You can choose from three algorithms to create recommendations for your customers:
- Category bestsellers
- Intelligent product recommendations
The intelligent product recommendations option allows you to display your most popular products, the most expensive ones, or personalized recommendations like “Best for you.”
This wealth of options allows you to make a decision based on which recommendations will be the most profitable for your store.
Since this is a free Shopify app, you can start using all of its features as soon as you install it.
Pricing: Begins at $5 for up to 50 monthly store orders. 14-day free trial for new users.
Adoric’s Product Recommendation helps you sell more products through custom campaigns that boost your conversion rate. This AI-powered product recommendation engine allows you to upsell and cross-sell products on your Shopify store via specific recommendations.
You can set these recommendations live on different pages on your Shopify website, including your product page, cart page, or checkout page. This strategy helps you display more products for your shoppers’ viewing pleasure, leading to increased sales.
Using a product recommendation campaign on Adoric is easy. With several custom templates available – including home page best sellers and frequently both-together campaigns – you can automate these recommendations with a few clicks.
Want to go manual? Create your personalized campaigns with the in-built design editor. Choose the campaign’s position, add necessary filters, and customize other features such as pricing, font size, button position, etc. The convenient thing about Adoric’s product recommendations? Anyone who sells on Shopify can use them. You don’t need any prior design knowledge. It’s that simple and convenient.
Adoric also offers dynamic pop-ups that can be triggered at the right time without affecting their browsing experience. With Adoric installed on your Shopify store, you can track sales, impressions, clicks, and CTRs on your campaigns.
Pricing: From $9.99 per month
Bold Upsell is a fairly basic yet functional upsell/cross-sell app. It’s great for people who are learning the ropes of upselling and don’t want to invest in a high-end option.
This upsell app allows you to create upsell offers on your cart page. They encourage your customers to either upgrade their product or buy a higher-priced bundle.
You can also use Bold Upsell to deliver post-purchase upsells, so your customers can add on to their order.
Bold Upsell’s standout feature is the upsell option to target specific user segments. You can show one upsell offer to customers who have less than, say, $20 of products in their cart and send a different offer to those with a higher cart value.
Pricing: Free, or from $29.99 per month
With Candy Rack, you can upsell directly on your product pages rather than during the checkout process. As soon as your shoppers click “Add to Cart,” they’ll see a message with options for upgrading and adding additional items.
This Shopify upsell app comes with an AI-enabled upsell recommendations function, which learns the best combinations of products to upsell or bundle together. This type of smart upsell takes a lot of the work out of upselling and leads to great results.
This product upsell software works particularly well for add-ons like warranties and insurance.
Pricing: From $19.99 per month
Last Upsell allows you to upsell or cross-sell after your customers have already completed the checkout process. You can display upsell messages on your customers’ order confirmation page.
A powerful stage of the customer journey for you to make your upsell pitch is right after a customer makes a purchase. That’s because you can meet your customers’ needs for upgrades, gift-wrapping, or fast shipping. Once your visitors buy your product, they’re more likely to be interested in add ons.
Last Upsell runs on the same AI tech that Digismoothie’s other Shopify app, Candy Rack, uses.
Pricing: From $4.99 per month
ReConvert Upsell & Cross Sell also displays messages on the thank you page. But it includes a few features that Last Upsell doesn’t have.
You can boost your sales by offering upsell bundles on your checkout page, and also nudge shoppers back into your sales funnel.
The ReConvert system directs your customers to a thank you page that contains upsell messages through a link in the confirmation email. It also collects useful information like your customers’ birthdays, so you can send them deals and promos later.
Developer: Conversion Bear
Pricing: Free, or from $49.99 per month
The Honeycomb Upsell & Cross Sell Shopify app makes it incredibly convenient for your customers to add to their orders once they’ve completed their purchase. It’s an easy one-click upsell app that looks good and works well on both mobile and desktops.
Honeycomb allows you to display multiple offers at once, which gives your customers more options. They might not like your first or second product upsell, but they may find the third one irresistible.
Honeycomb’s customer support is another outstanding aspect of their business. Unlike other developers, they’re available over the phone rather than through live chat or email.
This free upsell app by Helixo allows you to display offers on your product pages and your shopping cart page. ALPHA Cart Upsell & Cross Sell also has templates for “buy one, get one free” and “buy one, get one half off” offers.
Since it’s a free product, it doesn’t have all the features of other Shopify upsell apps. For instance, there’s no option to use AI to analyze which products are frequently bought together and then push those upsells.
However, ALPHA is a good option if your store doesn’t have a huge number of products and you want to set up custom upsells.
Developer: Booster Apps
Pricing: From $19.99 per month
Booster Apps’ Discounted Upsells is a great app for incentivizing your customers to go for your upsell offers. This Shopify upsell app uses your customers’ purchases as an opportunity to show another great deal on an additional product.
For example, when a customer buys a toothbrush, you might offer them toothpaste at 50% off.
This makes your discounted add-on offer more enticing.
By using Discounted Upsells’ AI system, you can identify the best products to upsell at the most profitable discounts.
Developer: In Cart Upsell
Pricing: Free, or from $19.99 per month
In Cart integrates one-click upsells onto your online store without interrupting your shoppers while they’re viewing a product page or checking out.
This Shopify app allows you to upsell based on a number of factors, such as:
- Related products
- Items frequently bought together
- Geographic locations
Their premium tiers include additional benefits like A/B testing and advanced AI-enabled targeting.
Pricing: From $15.00 per month
LimeSpot Personalizer doesn’t just help you with upselling.
It’s a generalized personalization engine for your store which helps you create enticing upsell offers for each customer.
LimeSpot has one of the most powerful AI tools on Shopify. They help segment customers and produce personalized content based on those factors.
You can also use LimeSpot for “You Might Also Like” recommendations and personalized bundles that you can upsell later. As a bonus, you can also upsell those bundles when you offer them!
What is upselling?
Here’s the definition we found in an academic research paper: Upselling “refers to the practice of selling more expensive items, add-ons, or other products or services to an existing customer.”
So your upsell strategy should revolve around offering your customers something extra in exchange for an additional fee. Your upsell offers can vary depending on the types of products your store sells.
What is cross-selling?
Cross-selling is all about getting your customers to buy extra items, not upgrading the ones they’re already interested in. For example, you might recommend complementary products on your thank you page. Cross-sell offers are also a very powerful sales tool.
What does an upsell offer look like in real life?
Here are a few examples of successful upselling campaigns by some great ecommerce companies:
- Spotify: The music streaming platform has a free plan that anyone can join, but only paying customers can access their premium features (like ad-free music, unlimited plays, etc.).
- Dollar Shave Club: They advertise their “Dollar a Day” tagline, but they also offer lots of more expensive bundles. For instance, their customers can get a higher-quality razor for an extra fee.
- Away Travel: This is an extremely successful online brand that sells luggage and travel accessories. They encourage shoppers to buy bigger and more expensive suitcases.
How to upsell on Shopify?
Shopify store owners can do upselling effectively by following these steps:
Install an upsell app: Begin by installing an app that allows you to upsell and cross-sell and is specifically designed for Shopify.
Choose the products to upsell: Identify the products in your inventory that are suitable for upselling.
A/B test your offer: Before implementing a tactic, let’s say a checkout upsell strategy, it’s crucial to conduct A/B testing. This involves presenting different upsell offers to different groups of customers and analyzing their responses.
Measure conversion rate and make changes: Monitor how many customers are accepting the upsell offers and adjust your strategy accordingly. This may involve modifying the offer, pricing, or presentation to optimize your results.
Repeat and iterate: Upselling and cross-selling is an ongoing process, so it’s important to consistently evaluate and refine your strategy.
There you have it, the 12 best Shopify upsell apps for 2024! We’re sure that there are at least one or two that will work perfectly for your store. As you start trying them out and A/B testing, you might even find that a combination of two or three is the optimal solution for your business.
Many of these upsell apps have at least a 14-day free trial, and some even have a 30-day free trial. That gives you plenty of time to see if they increase your average order value.
So it’s time to upsell, cross-sell, and start growing your ecommerce store. Give one of these apps a try today!