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  • Black Friday Popups: 9 Ideas to Promote Your Black Friday Sale (& 21 Templates)

Black Friday Popups: 9 Ideas to Promote Your Black Friday Sale (& 21 Templates)

  • Conversion
  • 6 min read

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Black Friday isn’t just another shopping day—it’s a battlefield where every retailer fights for attention and sales. With 124.7 million people shopping online on Black Friday last year and spending a staggering $9.8 billion, it’s clear that this day holds enormous potential.

But how can you ensure that your online store stands out? One word: popups.

Popups might have a mixed reputation, but when used correctly, they can be a game-changer for your Black Friday campaign.

In this article, we’ve gathered nine creative Black Friday popup ideas—complete with examples from real brands and ready-to-use templates—that will help you make the most of this shopping frenzy. 

By examining these Black Friday popup examples, you can find inspiration to grow your online sales and generate new leads effectively.

Let’s get right into it!

1. Promote your upcoming sale for new visitors

Let’s face it—potential customers visiting your site for the first time are often just window shopping. They’re curious but not yet committed.

This is where well-timed popups for first-time visitors can nudge them in the right direction.

Take WodBottom as an example. They used a popup to inform new visitors about their upcoming Black Friday deals, enticing them to join their email list in exchange for early access to exclusive discounts.

Wodbottom.com’s Black Friday popup example

Obvi took a similar approach but opted to collect phone numbers instead of emails.

Why? Because recipients open SMS messages as much as 98% of the time. On the other hand, only about 20% of emails end up getting opened. That means that customers will actually see your Black Friday deals if you text them rather than email them.

Another important aspect of this popup is the countdown timer, which increases the sense of urgency.

Obvi Black Friday popup example

If you like this approach, check out one of these pre-made email popup templates:

2. Grow your email list during Black Friday

While building your email list before Black Friday is crucial, don’t forget that the day itself offers another golden opportunity.

A popup targeting new visitors or those who haven’t subscribed yet can help you expand your list even further and significantly boost Black Friday revenue.

For instance, Mosaic Fine Art Collective used a popup to offer 20% off and free shipping during their Black Friday sales. This simple yet effective approach can help to drive sales and grow your email list in the process.

Mosaicfineartcollective.com’s Black Friday email popup

Try out one of the templates below and grow your list during Black Friday:

3. Announce your Black Friday deals to all visitors

Announcing your Black Friday sales to every visitor ensures that no one misses out.

For example, a bold, eye-catching popup like the templates below, which highlights that your exclusive deals have arrived, can be just what you need to capture attention.

Alternatively, you could use a full-screen popup that dominates the page, showcasing your best offers with high-contrast colors.

If you’re ready to implement this strategy, here are some eye-catching fullscreen templates that can help you announce your Black Friday deals with style and impact:

4. Launch an exit-intent popup for subscribers

Remember how Obvi used a popup to tease its upcoming Black Friday campaign? 

Once the teaser campaign was over and the Black Friday sale started, they set up exit-intent campaigns for abandoning visitors. 

Notice how they didn’t ask for an email address on this popup? It’s because they only targeted visitors who have already subscribed to their email list.

They also used a “Hurry, stock is limited” message to increase the sense of urgency and scarcity. This message is perfect for visitors who are already browsing your product pages but haven’t added anything to their cart yet. 

Myobvi.com’s Black Friday sale popup

5. Launch a quiz

Quizzes aren’t just fun; they’re a powerful tool for engaging your audience and guiding them toward the right purchase—especially during Black Friday when shoppers are overwhelmed with choices.

By launching a quiz, you’re offering your visitors a personalized shopping experience that goes beyond the typical sales pitch. Instead of bombarding them with every deal you have, you’re helping them navigate your offers and find the products that are perfect for them.

The quiz asks a few key questions—maybe about their preferences, needs, or even their holiday shopping list—and then recommends products or deals that match their answers.

This kind of personalized experience doesn’t just keep them engaged; it makes their shopping journey smoother and more enjoyable.

But the benefits don’t stop there. Quizzes are a fantastic way to collect valuable customer data, which can be used to further personalize marketing efforts down the line. Plus, by offering a discount or a special deal at the end of the quiz, you can increase the likelihood that the visitor will make a purchase right then and there.

Ready to get started? Check out this template:

6. Recommend relevant products

When a visitor is about to leave your site, why not suggest a few of your best-selling products to boost sales?

This targeted approach can catch the eye of someone who might not have found what they were looking for but is open to suggestions.

Here are some templates that will get you started with upsell popups:

7. Save cart abandoners

Cart abandonment is one of the biggest challenges ecommerce store owners face. And it’s no surprise, since the average cart abandonment rate is a whopping 66.5%. 

Luckily, there are ways to save these visitors, and cart abandonment popups are one of them.

A cart abandonment popup with a countdown timer can increase the sense of urgency, convincing online shoppers to buy now rather than later.

Try one of the templates below for your cart abandoners:

8. Gamify the user experience

Gamified popups add a bit of fun to the process of signing up for an email list, especially during the holiday season. And they have amazing conversion rates: 13.23% on average!

That’s why Zawa Tech used a spin-to-win (or lucky wheel) template for Black Friday. A lucky wheel is a type of gamification popup that lets your visitors spin a wheel and win a discount in exchange for their email address.

Lucky wheel popups are perfect for less engaged visitors. For example, new visitors who only visited one page on your site and try to leave.

Zawatech.com.br’s gamification popup

Give these delightful popups a try with one of these ready-to-use templates:

9. Use a subtle reminder for all visitors

If you’d prefer to tell all your visitors about your sale, you certainly can. Many online retailers use a subtle reminder, like a sticky bar.

Ninjashark.com.au does exactly that. They use a sticky bar to promote their insane sales, and include a call-to-action: “Get early access.” The button redirects visitors who are interested in their sale to another page where they can find more information and an email subscription field.

By only including the most important info on their sticky bar, they don’t overwhelm any of their visitors.

Black Friday popups example

Buckaroobling.com also uses a sitewide sticky bar. To access the Black Friday deals early, people have to sign up for their email list—which they can do within the sticky bar itself.  

They also added a countdown timer to increase urgency.

Buckaroobling.com’s promotional sticky bar

Summing up

Hopefully, these nine Black Friday popup ideas have sparked some inspiration! Whether you’re teasing an upcoming sale, saving abandoned carts, or simply reminding visitors of your deals, there’s a popup strategy here to suit your needs.

If you’re hungry for more, don’t forget to check out our full library of Black Friday templates.

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Written by
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Nikolett Lorincz

Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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