Author Archives: Csaba Zajdo

Introducing OptiMonk’s New Editor, Dozens of New Features + Templates

by Last updated:

Introducing OptiMonk’s New Editor, Dozens of New Features + Templates

Onsite messages are great to build an email list, save abandoning visitors and drive more sales. But what if you could build a Messenger list, get feedback, evaluate customer loyalty with NPS, increase video views? And all using the same technology. All that in just a few minutes with ready-to-use templates. Then easily edit it to your own style without any technical knowledge.

Interested? Introducing the brand-new OptiMonk editor featuring more advanced settings (yet it’s easier to use) and dozens of new popup templates! AKA the *new* way to create a popup.

Read more

Gender Targeting: The Differences Between Men and Women

by Last updated:

gender targeting - the differences between men and women

In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex.  Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to do so. Here, thoughts of sexist, or racist politically incorrect advertisements of the past spring to mind.  

That being said, Gender targeting can have a big effect, or at the very least cut costs. Consider that by being non-exclusive to gender, marketing campaigns are often less effective as they potentially could be.
Read more

[CASE STUDY] How AVON increased its sales by 150%?

by Last updated:

How AVON increased its sales by 150%?

Nowadays there are thousands of ecommerce stores present on the domestic market. Although their size and focus varies, there is one thing that most of them have in common: 98% of their visitors leave the website without buying anything, in spite of this fact, that the owners of these websites typically spend a lot of time, energy and money to attract visitors.

The main reason behind this is that many of these visitors are simply not ready to buy anything yet, whereas others are only visiting the site to collect information for future purchases. But what can we do in order to make these visitors stay and not let go of them until they have been identified? This is the point where onsite retargeting comes into our marketing strategy.

Read more

[CASE STUDY] How Smart Marketer Boosted BOOM!’s eCommerce Revenue By $148,297 Using Onsite Retargeting

by Last updated:

[CASE STUDY] How Smart Marketer Boosted BOOM!’s eCommerce Revenue By 18.2% Using Onsite Retargeting

About Smart Marketer

Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOMByCindyJoseph.com, the first pro-age cosmetic line for women of every generation. Check out how Ezra boosted BOOM!’s ecommerce revenue by 18,2% in one month using onsite retargeting.

Read more

25+ Best Ecommerce Personalization Tips and Tools

by Last updated:
Ecommerce Personalization Tools and Tips

Ecommerce Personalization Tools and Tips

Customers love when their shopping experience is personalized. That’s why innovative online stores keep working hard on ecommerce personalization, delivering more accurate, relevant, and personalized touchpoints throughout their online communication. The personalization tips and tools within this article will help you get started.

Today’s consumers expect an online store, or any website for that matter, to cater to their unique needs. They expect fully personalized content and offers – no matter which platform or channel has been used to get in touch.

All of your ads, emails, landing pages, offers and even your website should be personalized for your individual visitors.

Read more

20 Great Popup Examples to Reduce Cart Abandonment

by Last updated:

20 brilliant popup examples to reduce cart abandoment

Barilliance found that the average ecommerce cart abandonment was nearly 80% in 2017. It means that 8 out of 10 visitors who add an item to their cart will leave your store without buying. Unfortunately, this is a universal problem for all retailers, according to ConversionUP.

But there is a bright side: the high level of cart abandonment can be seen as an opportunity. Or as a challenge. A challenge to save all those sales. Popups are highly effective at capturing visitors who are leaving their cart behind. Especially if you pay attention to a few important details.

In this article, we’ll look at 20 real popup examples to reduce cart abandonment. All of these examples have their own advantages and disadvantages. By reviewing each example, you can learn what works and what doesn’t.

Read more

What does GDPR Mean for Popups?

by Last updated:

What does GDPR mean for popups?

We’re sure you’ve already heard about the EU’s new regulation, the General Data Protection Regulation (GDPR). But are you ready for it? Do your popups comply with GDPR?

Good news: your OptiMonk popups are GDPR ready. But before we dive into the details, first, let’s sum-up what it is.

Read more

Social Video Marketing Tips for Small Businesses

by Last updated:

social video

In today’s world, the biggest question is what is the fastest and the most efficient way to reach clients. Some estimations say that by the end of this decade videos and social video marketing will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video marketing is an effective way to build trust for your company and it can do wonder for your social reach.

Read more