In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex. Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to do so. Here, thoughts of sexist, or racist politically incorrect advertisements of the past spring to mind.
That being said, Gender targeting can have a big effect, or at the very least cut costs. Consider that by being non-exclusive to gender, marketing campaigns are often less effective as they potentially could be.
Nowadays there are thousands of ecommerce stores present on the domestic market. Although their size and focus varies, there is one thing that most of them have in common: 98% of their visitors leave the website without buying anything, in spite of this fact, that the owners of these websites typically spend a lot of time, energy and money to attract visitors.
The main reason behind this is that many of these visitors are simply not ready to buy anything yet, whereas others are only visiting the site to collect information for future purchases. But what can we do in order to make these visitors stay and not let go of them until they have been identified? This is the point where onsite retargeting comes into our marketing strategy.
Lead generation is by far one of the best strategies to acquire customers who will connect with your brand. In this modern age with so many different platforms providing strategies for lead generation, qualifying leads and finding the right customers has become a focus with 66% of organizational goals directed towards lead generation and quality qualification.
About Smart Marketer
Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOMByCindyJoseph.com, the first pro-age cosmetic line for women of every generation. Check out how Ezra boosted BOOM!’s ecommerce revenue by 18,2% in one month using onsite retargeting.
Ecommerce Personalization Tools and Tips
Customers love when their shopping experience is personalized. That’s why innovative online stores keep working hard on ecommerce personalization, delivering more accurate, relevant, and personalized touchpoints throughout their online communication. The personalization tips and tools within this article will help you get started.
Today’s consumers expect an online store, or any website for that matter, to cater to their unique needs. They expect fully personalized content and offers – no matter which platform or channel has been used to get in touch.
All of your ads, emails, landing pages, offers and even your website should be personalized for your individual visitors.
Barilliance found that the average ecommerce cart abandonment was nearly 80% in 2017. It means that 8 out of 10 visitors who add an item to their cart will leave your store without buying. Unfortunately, this is a universal problem for all retailers, according to ConversionUP.
But there is a bright side: the high level of cart abandonment can be seen as an opportunity. Or as a challenge. A challenge to save all those sales. Popups are highly effective at capturing visitors who are leaving their cart behind. Especially if you pay attention to a few important details.
In this article, we’ll look at 20 real popup examples to reduce cart abandonment. All of these examples have their own advantages and disadvantages. By reviewing each example, you can learn what works and what doesn’t.
We’re sure you’ve already heard about the EU’s new regulation, the General Data Protection Regulation (GDPR). But are you ready for it? Do your popups comply with GDPR?
Good news: your OptiMonk popups are GDPR ready. But before we dive into the details, first, let’s sum-up what it is.
According to leading Web Designers and Conversion Optimization Specialists, your website has at most 10 seconds to convince a visitor to stay on your website.
Your homepage is the single if not most visited page on your website. The sheer volume of information on the internet has created a society that is profoundly impatient and demands immediate satisfaction.
The question we should ask ourselves as website owners is “How can we take advantage of these impatient visitors and convince them to engage more with the site?”. Let’s not forget that the goal of the website is turn those visitors into customers.
Did you set up your first popup campaign, but you’re not seeing the results you expected? Are you frustrated by the conversion rate?
Dozens of articles, marketing gurus and companies tell stories about how effective popups are. Because it’s proven, they are effective.
Then, you ask rightfully: What am I doing wrong? What’s wrong with my website? I’m here to tell you: nothing. Your website maybe working normally, and your campaigns are running as they should. But you’re still not seeing the results you’d like…
Exit Intent Popup Checklist
The term “exit intent” or “exit intent popup” has become well known over recent years. It is a technology that triggers a notice or popup when your visitors’ behavior indicates they are about to leave your site. The goal of an exit intent popup is to grab the attention of people and help them move forward in the decision-making process and away from leaving from the website.
But there are quite a few factors you need to consider when creating an exit intent popup. Are you using the right elements, the right words?
Today I’ll show you how to create an awesome exit intent popup in 25 steps. Let’s dive into it!