Category Archives: Consumer Behavior Targeting

Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.

How to Increase Sales by Reducing Shopping Cart Abandonment Rate

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increase sales by reducing cart abandonment

While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. That’s why you can’t afford to ignore your shopping cart abandonment rate…

In this guide, you’ll learn how to track shopping cart abandonment in your ecommerce store, and you’ll also get 20+ actionable ideas to start improving your shopping cart abandonment rate today!

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What is Retargeting, Ecommerce Retargeting + Consent?

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what is retargeting

The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward.  This is because anyone looking to understand website retargeting also needs to understand the consequences of using it.  It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and what you are doing by using it, is just a start to generating sales through your website.

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How You Can Use Audience Targeting to Show Your ads to Buyers

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audience retargeting

The faster you learn about a website visitor the faster you can identify their needs and win their business.  So, when you consider that in most cases you only get one shot at targeting them, you really need to take your shot count, and before they leave your website to never return. When I say make it count, I mean learn as much about the visitor as possible.  Information such as why they came to your website and what they are/were looking for.  The very fact that 98% of website visitors leave without buying is a widely known figure that I will show you how to drastically reduce.  I will also demonstrate how you can use audience targeting to show your ads to buyers and massively cut advertising costs and improve conversion and sales.  Its all about knowing what they want before you display your advertising.

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How to Use a Countdown Timer – Psychology of Urgency + Scarcity

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How to Use a Countdown timer - Scarcity + Urgency

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires.  The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is.  Most people know that just because a product is scarce, does not make it better than a more available product.  Despite this buyers still fall for false low stock levels, but times are changing and conversion rates falling as buyers wise up to the tricks of ecommerce.
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What is a Customer Journey Map?

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What is a Customer Journey Map?It is perhaps an obvious statement, that “understanding your customers is central to winning their business”, and yet so few businesses seem to manage it effectively.  The purpose of this article is to relate how easy it can be, – to achieve a great conversion rate and win business when using a customer journey map.   So what is a customer journey map?

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Why Trust Badges are Important for Ecommerce + CRO

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Trust Badges + Trust SealsConversion rate optimization is all about building trust in your business, brand and the services or products you provide via your website.  One way to do this is to ensure that your payment services are bulletproof, comprehensive and that your website visitors know it. There is no more valuable indicator of trust and reliability than verification by payment service providers and the trust badges, trust logos, site seals or trust seals they provide (terminology varies but its all the same thing).
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15 popup examples for effective customer feedback collection

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15-feedback-popup(EN-good)

A customer’s feedback – let it be good or bad – can be very useful for your website.

Feedback can provide a wealth of valuable information and help, in some cases, in the decision-making process. The biggest companies have grown so big, in part because they have elicited feedback and have been and continue to be responsive and open to ideas and suggestions provided in the form of feedback, especially when benefits are clear.

Who better to help you improve than your customers?

Besides using customer feedback on their user experience, which is extremely useful to create a much better user experience, you can also ask your users literally anything that peaks your curiosity.

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How to Create a Custom Popup? A Step-by-Step Guide for OptiMonk Users

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How to create a custom popup? A step-by-step guide for OptiMonk users

Using the renewed OptiMonk, you can display different types of on-site messages to visitors to convert them. Our new toolkit comes with 30+ ready-to-use templates to help you grow your email list, Facebook Messenger list, decrease cart abandonment, promote special offers, get customer feedback and much more.

That’s great for users with basic needs. But you might want to create a unique on-site message with full control over the design, in order to fit your website’s design for example. You might want to add a unique appearance.

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How Extreme Digital acquired more than 65,000 subscribers in 41 days?

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How Extreme Digital acquired more than 65,000 subscribers in 41 days?

Extreme Digital is an ecommerce store that was established in 2001. In the beginning, they sold only digital cameras, but later increased their selection of products. Today they are selling every kind of product – from computer equipment to office furniture – and it has become Hungary’s market leading ecommerce store.

In this case study, we will show you how Extreme Digital got more than 65,000 subscribers in 41 days.

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Gender Targeting: The Differences Between Men and Women

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gender targeting - the differences between men and women

In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex.  Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to do so. Here, thoughts of sexist, or racist politically incorrect advertisements of the past spring to mind.  

That being said, Gender targeting can have a big effect, or at the very least cut costs. Consider that by being non-exclusive to gender, marketing campaigns are often less effective as they potentially could be.
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