In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex. Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to do so. Here, thoughts of sexist, or racist politically incorrect advertisements of the past spring to mind.
That being said, Gender targeting can have a big effect, or at the very least cut costs. Consider that by being non-exclusive to gender, marketing campaigns are often less effective as they potentially could be.
Say hello to Lumira, our brand-new lucky wheel template!
With this new template, you’ll be able to increase your conversion rate and your coupon usage rate as well. Not to mention, you’ll be able to create a memorable website experience with this fun template.
An Ecommerce rewards program is a good way to combine fast followup time and great offers while rewarding your customers for a variety of interactions they make on your site.
But what exactly makes a rewards program effective? Let’s see what components are at work in a successful loyalty program, analyze a great example of online loyalty, and see how companies can build their own program.
One of the most powerful psychological tools that you can use to improve your conversion rate is increasing the sense of urgency for your visitors. In this guide we’ll look at 24 ways you can increase the sense of urgency in your customers when they visit your ecommerce website.
How can you make your ecommerce site stand out from the rest of the digital pack? Simple. Give it personality.
These days shouting to get your message across won’t get people to hear you. You’ve got to speak softly in a way that makes your customers feel at home. Without personality, your shop looks just like any other shop to a potential customer and you’re shouting at them as they are passing you by.
Add a little personality to your online shop and your customers will feel a greater sense of intimacy and a greater connection to your brand. Now, instead of passing you by, they might stop in and say ‘Hi’. Oh, and of course, they might buy something too!