Category Archives: Consumer Psychology

How to Use a Countdown Timer – Psychology of Urgency + Scarcity

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How to Use a Countdown timer - Scarcity + Urgency

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires.  The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is.  Most people know that just because a product is scarce, does not make it better than a more available product.  Despite this buyers still fall for false low stock levels, but times are changing and conversion rates falling as buyers wise up to the tricks of ecommerce.
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Why Trust Badges are Important for Ecommerce + CRO

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Trust Badges + Trust SealsConversion rate optimization is all about building trust in your business, brand and the services or products you provide via your website.  One way to do this is to ensure that your payment services are bulletproof, comprehensive and that your website visitors know it. There is no more valuable indicator of trust and reliability than verification by payment service providers and the trust badges, trust logos, site seals or trust seals they provide (terminology varies but its all the same thing).
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Gender Targeting: The Differences Between Men and Women

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gender targeting - the differences between men and women

In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex.  Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to do so. Here, thoughts of sexist, or racist politically incorrect advertisements of the past spring to mind.  

That being said, Gender targeting can have a big effect, or at the very least cut costs. Consider that by being non-exclusive to gender, marketing campaigns are often less effective as they potentially could be.
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How to Increase Sales With a Rewards Program

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How to Increase Sales With a Rewards Program

An Ecommerce rewards program is a good way to combine fast followup time and great offers while rewarding your customers for a variety of interactions they make on your site.

But what exactly makes a rewards program effective? Let’s see what components are at work in a successful loyalty program, analyze a great example of online loyalty, and see how companies can build their own program.

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How To Make People Fall In Love With Your Online Store

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13 Ways to Increase Your Online Shop’s Personality

How can you make your ecommerce site stand out from the rest of the digital pack? Simple. Give it personality.

These days shouting to get your message across won’t get people to hear you. You’ve got to speak softly in a way that makes your customers feel at home. Without personality, your shop looks just like any other shop to a potential customer and you’re shouting at them as they are passing you by.

Add a little personality to your online shop and your customers will feel a greater sense of intimacy and a greater connection to your brand. Now, instead of passing you by, they might stop in and say ‘Hi’. Oh, and of course, they might buy something too!

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