Nowadays there are thousands of ecommerce stores present on the domestic market. Although their size and focus varies, there is one thing that most of them have in common: 98% of their visitors leave the website without buying anything, in spite of this fact, that the owners of these websites typically spend a lot of time, energy and money to attract visitors.
The main reason behind this is that many of these visitors are simply not ready to buy anything yet, whereas others are only visiting the site to collect information for future purchases. But what can we do in order to make these visitors stay and not let go of them until they have been identified? This is the point where onsite retargeting comes into our marketing strategy.
Lead generation is by far one of the best strategies to acquire customers who will connect with your brand. In this modern age with so many different platforms providing strategies for lead generation, qualifying leads and finding the right customers has become a focus with 66% of organizational goals directed towards lead generation and quality qualification.
About Smart Marketer
Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOMByCindyJoseph.com, the first pro-age cosmetic line for women of every generation. Check out how Ezra boosted BOOM!’s ecommerce revenue by 18,2% in one month using onsite retargeting.
According to leading Web Designers and Conversion Optimization Specialists, your website has at most 10 seconds to convince a visitor to stay on your website.
Your homepage is the single if not most visited page on your website. The sheer volume of information on the internet has created a society that is profoundly impatient and demands immediate satisfaction.
The question we should ask ourselves as website owners is “How can we take advantage of these impatient visitors and convince them to engage more with the site?”. Let’s not forget that the goal of the website is turn those visitors into customers.
Did you set up your first popup retargeting campaign, but you’re not seeing the results you expected? Are you frustrated by the conversion rate?
Dozens of articles, marketing gurus and companies tell stories about how effective popups are. Because it’s proven, they are effective.
Then, you ask rightfully: What am I doing wrong? What’s wrong with my website?
I’m here to tell that most likely, nothing is wrong with it. Your website may be working normally, and your campaigns are running as smoothly as they should. But you’re still not seeing the results you’d like…
Exit Intent Popup Checklist
The term “exit intent” or “exit intent popup” has become well known over recent years. It is a technology that triggers a notice or popup when your visitors’ behavior indicates they are about to leave your site. The goal of an exit intent popup is to grab the attention of people and help them move forward in the decision-making process and away from leaving the website.
But there are quite a few factors you need to consider when creating an exit intent popup. Are you using the right elements, the right words?
Today I’ll show you how to create an awesome exit intent popup in 25 steps. Let’s dive into it!
In eCommerce, one of the most important things you need to do is to build a sales funnel that leads to the final goal: the sales.We all know that not all of the visitors who come to the website are engaged enough to purchase immediately. However, most of them can still be converted later if you support your sales funnel with great content that provides value to your visitors, therefore strengthen their engagement.
The health and wellness industry is touted to be the next trillion-dollar global industry. Jumping into this marketplace can be a lucrative business, however, it is also a cutthroat business with intense competition among the industry players, the giant brands recognized old timers and new upstarts.
To ensure you get a sizeable piece of the pie when running your own online health and wellness store, deploy onsite retargeting technology, its a powerful tool for converting your website visitors into customers.
The Holiday Season can be a great opportunity for ecommerce stores. Many stores generate record sales during Christmas.
Did you improve your sales this seasons? I feel your joy, but there’s no time to rest. Ecommerce never sleeps so you’ve got to be prepared for the year ahead.
In this article, we’ve got a few ideas to help you jumpstart your ecommerce efforts in the first quarter of 2018.
Pay per click campaigns can deliver a huge amount of traffic to your website. However, the return on your PPC campaigns may not be as high as expected. In other words, what you put in isn’t always what you get out. A decent amount of your PPC traffic might convert, but it’s likely that you’re missing an even greater number of opportunities.
One way to improve the return on your PPC click campaigns is through conversion marketing, and to retarget or remarket to your visitors. However, no matter how much money you spend on PPC campaigns and retargeting, you can’t capture all your abandoning visitors.
There’s a more powerful conversion marketing tool that can multiply your conversions by helping you capture more of your abandoning visitors. It’s called ‘onsite retargeting’ and it can reduce your PPC costs by up to 50% – it other words, you can double the results from your current pay per click budget when you use it right. Let’s take a look at how it works.