Barilliance found that the average ecommerce cart abandonment was nearly 80% in 2017. It means that 8 out of 10 visitors who add an item to their cart will leave your store without buying. Unfortunately, this is a universal problem for all retailers, according to ConversionUP.
But there is a bright side: the high level of cart abandonment can be seen as an opportunity. Or as a challenge. A challenge to save all those sales. Popups are highly effective at capturing visitors who are leaving their cart behind. Especially if you pay attention to a few important details.
In this article, we’ll look at 20 real popup examples to reduce cart abandonment. All of these examples have their own advantages and disadvantages. By reviewing each example, you can learn what works and what doesn’t.