When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore you need to up your game to achieve the same results as last year. Nothing converts better than FREE promotional products. It is human nature to always want something for nothing but what else can be offered while keeping the cost down?
Historically, for the last few years, best promotional products are digital products. This is because they are instantaneously available and cost little to produce, and most importantly, there is no need for stock. That being said, the problem with digital giveaways is that they are not perceived to be of much value by the potential customer, worthless even. This is despite the fact that they can cost a lot to produce.
Anyone who owns or runs an e-commerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.
If you’re a Shopify store owner, your #1 goal is probably having a positive ROI (return on investment). Unfortunately, it isn’t an easy task.
Are you spending a big percentage of your budget on PPC ads to get traffic and new customers? Well, I’ve got some bad news. Your PPC investment won’t get you a positive return on the first purchase. And PPC prices are likely to increase in the future.
Read on to learn how you can use this strategy in your own store regardless how many orders you have daily.
Conversational commerce terms just as chatbots and AI are the buzzwords for a few years already. It seems we hear about them a couple of times per day, often controversial facts from the companies who have succeeded and those who failed.
In this article we will discuss how a marketing team can benefit from conversational commerce, namely from the messaging apps and how a marketer can save money using the latest technologies.
The existence of the internet has made living a lot more easier for most of us. It has also paved the path for many digital innovations that we regularly use in our daily lives.
One such digital innovation is electronic commerce or ecommerce, which is the process of buying and selling products and transmission of funds via the internet. With more and more ecommerce companies popping up all over, we understand how the business has reached glorious heights recently. Read more
According to the study from Pew Research, 8 in 10 Americans do shopping online. And even 15% of Americans buy online every week.
It’s an explanation why different online store constructors and e-commerce platforms, such as Shopify, are so popular. It’s very easy to create here your online shop even without special knowledge. However, you should not just develop it, but also improve and promote, to get good profit.
Your store ranking is one of the most important indexes of the site. It depends on it, how many people will visit your online shop and make a purchase in future.
A growth hacker is only as good as the tools he has. With the right tools, a growth hacker is able to run rapid experiments across the entire marketing funnel, identify the right tactics that work, and scale them up efficiently. What this means simply is – a growth hacker must constantly be on the lookout for the best tools on the market, those that can help them do his/her job better.
That’s why I’ve compiled 8 of the best growth hacking tools that you can experiment with to make your marketing processes more efficient.
Since it launched in 2014, Facebook Messenger has enjoyed exponential growth, and is the number one messenger platform in the world, with over 1.2 billion users. It is slowly growing as a formidable adversary to the more traditional email marketing. Facebook Messenger provides a unique channel for fans and followers to have direct contact with their favorite brands, removing the need for traditional customer support.
In today’s world, the biggest question is what is the fastest and the most efficient way to reach clients. Some estimations say that by the end of this decade videos and social video marketing will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.
Video marketing is an effective way to build trust for your company and it can do wonder for your social reach.
People become accustomed to routines. That’s why they – well honestly, me too – will click through websites without a second thought. But as a website owner, you want to prevent visitors from leaving your website without converting which is where the below copywriting examples below come into play.
So, how do you do that?
Attention is the first step towards engagement. You need to grab your visitors’ attention and interrupt their typical behavior patterns. To do that, you need to create popups with content that really rocks.
In this article we’ll look at the best headlines, essential elements and magic words that will make you a popup copywriting rockstar.