The retail Holiday sales season is right around the corner.
Many people have already started to look for Christmas presents.
In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber Monday, there is a tremendous increase in website visitors, along with their eagerness to buy. Plus, this trend won’t disappear until Christmas.
What does it take for a sales campaign strategy to really draw the target audience in and make a long-lasting, high-impact impression on this last quarter end of year sales? As a marketer, you will always spend absurd amounts of resources and time creating content and planning sales campaign ideas. For many of us, the end game is always to generate new leads that will eventually become paying customers.
Every year, as soon as the third quarter is behind us, it seems like the floodgates open – customers are in a generous mood. Without warning, there are a countless number of businesses rushing to cash in on a spending frenzy. To make the most of this season, you need to have a clear marketing plan to guide you and your business.
Why measure user sentiment and what does this mean? The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors. It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied. The reason why you should measure user sentiment is that it is a starting point, a way to start a conversation with your users and a way to get to know your customers, – which is invaluable.
Ecommerce email marketing is one of the best ways to generate sales for your store. You can send emails manually or you can set up a complex automated workflow. Either way, your goal is to build relationships.
When you start ecommerce email marketing, there are many types of emails to consider. From welcome emails and cart abandonment reminders to transactional emails and promotional newsletters, every email you send is an opportunity to make a connection with your customers.
In this guide, we’ll cover why is email marketing important for ecommerce stores, the basics of crafting a good ecommerce email & how to build a healthy email list. We’ve put together our favorite examples to give you some inspiration, plus we’ve created a bunch of ready-to-use templates that you can grab today – for FREE.
Let’s dive in!
When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore you need to up your game to achieve the same results as last year. Nothing converts better than FREE promotional products. It is human nature to always want something for nothing but what else can be offered while keeping the cost down?
Historically, for the last few years, best promotional products are digital products. This is because they are instantaneously available and cost little to produce, and most importantly, there is no need for stock. That being said, the problem with digital giveaways is that they are not perceived to be of much value by the potential customer, worthless even. This is despite the fact that they can cost a lot to produce.
Anyone who owns or runs an e-commerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.
If you’re a Shopify store owner, your #1 goal is probably having a positive ROI (return on investment). Unfortunately, it isn’t an easy task.
Are you spending a big percentage of your budget on PPC ads to get traffic and new customers? Well, I’ve got some bad news. Your PPC investment won’t get you a positive return on the first purchase. And PPC prices are likely to increase in the future.
Read on to learn how you can use this strategy in your own store regardless how many orders you have daily.
Conversational commerce terms just as chatbots and AI are the buzzwords for a few years already. It seems we hear about them a couple of times per day, often controversial facts from the companies who have succeeded and those who failed.
In this article we will discuss how a marketing team can benefit from conversational commerce, namely from the messaging apps and how a marketer can save money using the latest technologies.
The existence of the internet has made living a lot more easier for most of us. It has also paved the path for many digital innovations that we regularly use in our daily lives.
One such digital innovation is electronic commerce or ecommerce, which is the process of buying and selling products and transmission of funds via the internet. With more and more ecommerce companies popping up all over, we understand how the business has reached glorious heights recently.
According to the study from Pew Research, 8 in 10 Americans do shopping online. And even 15% of Americans buy online every week.
It’s an explanation why different online store constructors and e-commerce platforms, such as Shopify, are so popular. It’s very easy to create here your online shop even without special knowledge. However, you should not just develop it, but also improve and promote, to get good profit.
Your store ranking is one of the most important indexes of the site. It depends on it, how many people will visit your online shop and make a purchase in future.