Since it launched in 2014, Facebook Messenger has enjoyed exponential growth, and is the number one messenger platform in the world, with over 1.2 billion users. It is slowly growing as a formidable adversary to the more traditional email marketing. Facebook Messenger provides a unique channel for fans and followers to have direct contact with their favorite brands, removing the need for traditional customer support.
In today’s world, the biggest question is what is the fastest and the most efficient way to reach clients. Some estimations say that by the end of this decade videos and social video marketing will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.
Video marketing is an effective way to build trust for your company and it can do wonder for your social reach.
You’ve heard it many times:
Social media has an important role in eCommerce.
Today, there are roughly 2.34 billion social network users around the world. This means you can reach one-third of the global population through social media and drive website traffic.
Have you ever considered using Facebook Messenger to connect with customers and prospects?
Well, you should, because it’s the new “email marketing”.
To give you some background, Facebook is the #1 app in the US with over 2.1 billion monthly users. According to studies, smartphone users check their Facebook 14 times a day. Using Messenger sequences, you can achieve 80 to 90%+ open rates. It sounds unbelievable, right?