Category Archives: eCommerce Website Design

With focus on UX Design, user experience (UI) is central to optimizing your conversion rate. OptiMonk will greatly enhance your results but the basics must be done first. We report on the eCommerce trends to keep you up-to-date with design matters.

The Secret of Enticing Call to Action Words + Phrases.

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call to action words + phrases

Calls to action are more than just words or directions to help with navigation. When placed within the right visual context, call to action words or phrases have the power to convert.  Have you ever heard the English language idiom “A picture is worth a thousand words”?  Images convey emotion and emotions greatly impact the decision-making process.  Read on to learn how to create great calls to action and how to put them in the right context,

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Website Feedback Tools to Improve Customer Experience

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Website feedback tools to improve customer experience

Client feedback is important at every stage of website development lifecycle as its the clients who know the market the best. They are the ones who are actually facing the problems for which we are building solutions. Then who can give us feedback better than our clients.

Asking for feedback is an important task, necessary to improve customer experience, but getting actionable feedback at the right time is not an easy nut to crack. Asking for meaningful contextual feedback from your clients, right from the brainstorming phase; gives you an early access to the problems that might deteriorate user experience. Great user experience equals successful website development. And you can only nail UX right, with more and more quality feedback.

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UX Design Tips: How to Use Popups to Improve User Experience

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using popups without ruining user experienceEvery online store that is focused on profit is also focused on getting more conversions out of their website visitors: encouraging them to buy or – at least – subscribe. To increase conversion rates, more and more ecommerce stores are using onsite retargeting and popups – and their results speak for themselves.  UX Design plays an integral part in onsite retargeting.

In this article, we collected the essential considerations for using popups without ruining the user experience.  With well thought out UX design popups can improve the user experience.

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How to Design an Ecommerce Shopping Cart Page – 10 Examples

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10 impressive ecommerce shopping cart solutions

Some of the most important elements when it comes to an ecommerce shopping cart page design are the “add to cart” button, and the cart page. Recently, as I surveyed a set of online stores, I realized that these elements typically do not have enough design and creativity applied to them.

To give you some additional ideas and inspiration to improve your “add to cart” button and cart page, I picked 10 of the most impressive ecommerce cart solutions where shops have given good attention to design and have used some interesting features to improve the shopping experience for their customers.

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Best Ecommerce Homepage Design – Examples

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Best ecommerce homepage

Did you know that 25% of first-time buyers relied solely on the homepage to form an impression on what type of products are sold on a website? If the ecommerce homepage is done right, like our best ecommerce homepage design examples, it can lead to greater visitor engagement and thus higher conversions.

On the other hand, if the ecommerce homepage is missing out on essential information or features, it can lead to high bounce rates. To address this challenge, we present you 25 tips that are taken from only the best ecommerce homepage examples and are key to homepage success.

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Top 10 UX / UI Trends for eCommerce 2018

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ux / ui trends for 2018

As we are heading towards 2018 from 2017, we would look forward to retain the trend of digital designing as it has been dominating the world of web designs till date. The genre has been improving constantly and new updates are being introduced to enhance the user experience.

Digital designs are not only about creating a website with a higher innovation, but the recent trend also talks about providing a greater utility. In order to ensure that the business world remains competitive, significant updates are being introduced in UX / UI (User experience / User interface) for the purpose of meeting the evolving requirements of the clients. The year 2017 has witnessed an amazing evolution in the UX designing domain and the same is being expected for the year 2018. Expert designers have revealed that the coming year 2018 will show up with a greater improvement in the sphere of web designs.

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7 Creative Ideas to Quickly Plan Your Marketing Campaigns for Q3

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marketing campaign ideas for q3

Summer is in full swing and I’m sure all you want to do is relax on the beach all day long.

I feel the same way looking out my window right now, I can almost imagine myself there, lying in the sand…then all of sudden the thought of Q3 sales wakes me up from my daydream!

As you’ll see in just a second, the third quarter gives you tons of opportunities to create unique and creative marketing campaigns.

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Top 5 Popup Mistakes You Should Avoid

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Top 5 Popup Mistakes You Should Avoid

Did you know that 20-70% of website visitors will provide their contact details when ‘good popups’ are used? By avoiding some common popup mistakes, you can produce ‘good popups’.

Good popups don’t annoy your visitors. They are well-designed and thoughtfully implemented, with relevant content, and appear on a page with information that is relevant to that page. A website with a pleasant popup converts better than one with a crappy pop-up.

In this article I’m going to present the most common popup mistakes that should be avoided in order to improve your visitors’ experience; and ultimately, generate more leads, sales and signups on your site.

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16 Tips for Effective + User-friendly Faceted Search + Navigation

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16 Tips for Effective and User-friendly Faceted Navigation

With the vast number of products and growing competition, it is a challenge for e-commerce sites to guide customers to their desired products quickly and with ease. Faceted navigation plays a big role in simplifying the user experience. Given its ever-increasing importance, every ecommerce site owner should know these 16 essentials to make the most out of faceted navigation.

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20+ Best Examples of How Top Online Stores Use Proactive Product Recommendation

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How top online stores use proactive product recommendations

While the success of an online store depends in large part on its conversion rate, the average transaction value also plays a role in determining how profitable it will be. Online stores are more profitable when they persuade their buyers to purchase more items and spend more money. So proactive product recommendation and upselling are the keys to increasing transaction value.

While you increase your transaction value, you want to make sure your conversion rates continue to improve, so it’s important to take into consideration what products should be presented and when. You need to find the best way to recommend your products in each case.

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