Most shoppers are now online and mobile; therefore, it makes sense that it should be a consideration for Cross-Channel Marketing. However, the point of this article is to make the case for putting Mobile First in all channels. Increasingly, shoppers are shopping online, and even if they do not actually buy online, they are window shopping online, and then buying in the physical shop, – the point here is that the shopping journey often includes mobile. They are price checking, looking for special offers or discount coupons and checking reviews and other sources of customer sentiment online before buying, whether online or offline. Consequently, cross-channel marketing should reflect this growing trend of Mobile first for cross-channel marketing.
Today, as a retailer, you’re constantly just a few missed steps from being swept away by your competitors. To stay at the top of your game, you need to frequently make improvements to your merchant processes, from inventory to fulfillment and delivery. One of the central points of a successful modern retail business is the implementation of an omnichannel retailing and omnichannel marketing strategy; here’s what that is and how it will lead you to success.