Category Archives: Web Store Optimization

In this blog category we look at A/B testing, we look at landing pages, CTA’s and Value Propositions. We give you the benefit of our experience with thousands of web stores. Not just Shopify, but also WooCommerce, Magento, BigCommerce and PrestaShop.

Website Feedback Tools to Improve Customer Experience

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Website feedback tools to improve customer experience

Client feedback is important at every stage of website development lifecycle as its the clients who know the market the best. They are the ones who are actually facing the problems for which we are building solutions. Then who can give us feedback better than our clients.

Asking for feedback is an important task, necessary to improve customer experience, but getting actionable feedback at the right time is not an easy nut to crack. Asking for meaningful contextual feedback from your clients, right from the brainstorming phase; gives you an early access to the problems that might deteriorate user experience. Great user experience equals successful website development. And you can only nail UX right, with more and more quality feedback.

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7+1 Essentials of Increasing Shopify Store Rankings

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7+1 Essentials of Increasing Shopify Store Rankings

According to the study from Pew Research, 8 in 10 Americans do shopping online. And even 15% of Americans buy online every week.

It’s an explanation why different online store constructors and e-commerce platforms, such as Shopify, are so popular. It’s very easy to create here your online shop even without special knowledge. However, you should not just develop it, but also improve and promote, to get good profit.

Your store ranking is one of the most important indexes of the site. It depends on it, how many people will visit your online shop and make a purchase in future.

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30 Free Ecommerce Tools to Boost Your Business

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30 Free Tools To Boost Your Ecommerce Business

When it comes to managing your online store, any help is appreciated that makes it easier and more efficient to track the growth of your business.

Fortunately, there are a ton of great ecommerce tools that are designed to help online entrepreneurs achieve their goals. With so many free and paid tools available for online businesses, it’s not always easy to see which tools are the most helpful and how they can help your ecommerce business succeed. For this reason, we decided to assemble a list of some of the best free tools to help boost your productivity and make your online store more successful.

Below I’m going to present 30 free ecommerce tools that can be used to make your website and marketing campaigns more effective, and I’ll show you how to provide an immediate boost to your online store’s traffic.

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CRO Marketing Lessons from eCommerce Giants

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CRO Marketing Lessions from eCommerce Giants

When you’re working hard to get the most out of your online store, you’re constantly on the lookout for actionable solutions that can boost your conversion rate. It’s a continual learning process. However, nothing is more inspirational than learning from the world’s biggest online stores. If you want to improve your conversion rate optimization efforts (and, really, who of us would claim that we know everything about CRO marketing), check out what we’ve learned by studying the biggest and most successful ecommerce websites. We’ve gathered lessons from 10 Giants of eCommerce so you can get inspired and get actionable tips to improve your conversions.

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How to Sell More – Cross-Selling and Upselling Examples

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upsell, cross-sell, down-sell - cross selling and upselling examples

Driving new sales is not the only way of increasing revenues and profit. Nay, nay! You can also boost your revenue by increasing your average transaction value – the average amount a customer spends on your site.  Below we show you how to do this with cross selling and upselling examples.

For this reason, almost all online stores use some form of upselling, cross-selling and down-selling to increase their revenue. It’s not surprising, considering these techniques increase cart value, overall revenue and conversion rates, as well as improve the overall user experience on your site – when used correctly…

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The Most Effective Web Elements for AB Testing

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The Most Effective Web Elements to A/B Test

A question newer marketers always have when it comes to AB testing is: What do I AB test first? While there’s a lot of information (and misinformation) out there about design, copy and behavior of high converting marketing machines, we have to ask the question of where to start.

You can jump into any of the popular A/B testing tools out there and still be confused on where to start. Even seasoned marketers who have just never gotten around to learning A/B testing will stumble in an attempt to test everything.

When your business is starting to get high volumes of traffic you’ll get the itch to start running tests and seeing if what you’ve been doing up to this point can’t be done better.

Today I’m going to go over the top irrefutably important elements to test on your sales pages. Nothing else will get you results if these elements are not well tweaked.

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How To Boost eCommerce Conversion, Improve Retention And Reduce Returns With User-generated Content

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boost ecommerce conversion with user-generated content

If I would ask any eCommerce store owner to name a number of pain points, three items would come back in everybody’s migraine list: products returns, customer retention & conversion optimization.

What if I tell you that there is an easy solution that solves all these challenges? And what if I tell you that it is not a difficult nor expensive solution?

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20 Popup Sales Promotion Examples That Maximize Conversions

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20-popup-examples-for-sales-promotion

The main goal of your eCommerce site is to promote your products. But, as a site owner, it’s not always clear which sales promotions are the most effective, or why.  This blog provides great sales promotion examples to inspire your CRO efforts.

You can read a lot of articles about how to maximize your revenue and still not be sure what works. Quite often it feels like a guessing game.

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How A Good Shipping Policy Converts Visitors And Retains Clients

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shipping policy for online stores

Shipping is one of the most essential stages in the eCommerce lifecycle, and has a huge impact on user experience. It can definitely make or break your business! Therefore, a well-researched and comprehensive shipping policy is essential for your business to thrive. The more transparent it is, the happier your customers are and the higher your conversion rate will be.

Of course, there isn’t a “one-size-fits-all” shipping policy for every business, but we can tell you that a common thread between the best shipping policies is that they ensure the customers won’t encounter any surprises along the way.

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4 Principles to Consider When Designing Your Ecommerce Logo for Better Conversions

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design ecommerce logo

Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few components? Well, each component of a logo is meaningful.

Not only are logos important to your business’ brand, they can have an impact on your conversion success. Conversion rate optimization and aesthetic graphic design are often seen as competing styles of web design, but using them together is an important aspect of eCommerce. Read the following tips to find out how to create a meaningful logo which can help turn your site visitors into consumers.

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