Most small business owners want a nice-looking productive website that works without needing to know how it works. They don’t want to know about search engine optimization (SEO) or search engine marketing (SEM) or anything related to conversion optimization. They have enough to do running their business, which is why they pay someone to build it and they rightly expect it to just work. The problem is, that in many cases the content supplied by the business about the business is not written with SEO or SEM in mind and therefore not optimal. Since it’s not the designer’s job or the website developers’ job to supply the content, it is vital that businesses have their content reviewed by an SEM expert prior to leaving it to developers and designers to create.
When a visitor arrives to a website, it is essential that they can easily understand what we sell – let that be a product or a service. If we show them long and boring product descriptions, they won’t read them but will rather leave the site without taking any action. Therefore, it is essential to present the product that we sell in a way that our visitors will understand it right away when arriving to our page. Presenting our product through a short video is a good choice when it comes to getting our visitors understand our product better.
When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore you need to up your game to achieve the same results as last year. Nothing converts better than FREE promotional products. It is human nature to always want something for nothing but what else can be offered while keeping the cost down?
Historically, for the last few years, best promotional products are digital products. This is because they are instantaneously available and cost little to produce, and most importantly, there is no need for stock. That being said, the problem with digital giveaways is that they are not perceived to be of much value by the potential customer, worthless even. This is despite the fact that they can cost a lot to produce.
If your website isn’t capturing every possible lead, is it really doing its job? No! Your website exists to educate and entice consumers to purchase your product or service. While this is becoming better understood, with more and more websites implementing best practices for lead generation and capture, there are still many ways in which businesses can optimize their site to ensure the highest possible number of leads.
Client feedback is important at every stage of website development lifecycle as its the clients who know the market the best. They are the ones who are actually facing the problems for which we are building solutions. Then who can give us feedback better than our clients.
Asking for feedback is an important task, necessary to improve customer experience, but getting actionable feedback at the right time is not an easy nut to crack. Asking for meaningful contextual feedback from your clients, right from the brainstorming phase; gives you an early access to the problems that might deteriorate user experience. Great user experience equals successful website development. And you can only nail UX right, with more and more quality feedback.
According to the study from Pew Research, 8 in 10 Americans do shopping online. And even 15% of Americans buy online every week.
It’s an explanation why different online store constructors and e-commerce platforms, such as Shopify, are so popular. It’s very easy to create here your online shop even without special knowledge. However, you should not just develop it, but also improve and promote, to get good profit.
Your store ranking is one of the most important indexes of the site. It depends on it, how many people will visit your online shop and make a purchase in future.
When it comes to managing your online store, any help is appreciated that makes it easier and more efficient to track the growth of your business.
Fortunately, there are a ton of great ecommerce tools that are designed to help online entrepreneurs achieve their goals. With so many free and paid tools available for online businesses, it’s not always easy to see which tools are the most helpful and how they can help your ecommerce business succeed. For this reason, we decided to assemble a list of some of the best free tools to help boost your productivity and make your online store more successful.
Below I’m going to present 30 free ecommerce tools that can be used to make your website and marketing campaigns more effective, and I’ll show you how to provide an immediate boost to your online store’s traffic.
eCommerce is an always-changing business, as long as the digital world and devices are changing and becoming more and more practical, an online store must keep up with that, in order to be relevant as well as closer to its potential customers.
In this article we’ll explain the most up-to-date timeless ecommerce tips, 10 tips for you to keep your online store relevant, and boost your performance.
Most people can guess at the meaning of user generated content, it is after all pretty self-explanatory. However, the question what is user generated content or UGC in relation to ecommerce and how can you take advantage of it is a question that is a little less clear. If I would ask any eCommerce store owner to name a number of pain points, three items would come back in everybody’s migraine list: products returns, customer retention & conversion optimization.
What if I was to tell you that there is an easy solution that solves all these challenges? And what if I tell you that it is not a difficult nor an expensive solution, and yes, you guessed it – ecommerce UGC is at the heart of it?
When you’re working hard to get the most out of your online store, you’re constantly on the lookout for actionable solutions that can boost your conversion rate. Many of these solutions come under the title of CRO Marketing.
It’s a continual learning process. However, nothing is more inspirational than learning from the world’s biggest online stores. If you want to improve your conversion rate optimization efforts (and, really, who of us would claim that we know everything about CRO marketing), check out what we’ve learned by studying the biggest and most successful ecommerce websites. We’ve gathered lessons from 10 Giants of eCommerce so you can get inspired and get actionable tips to improve your conversions.