When a visitor arrives to a website, it is essential that they can easily understand what we sell – let that be a product or a service. If we show them long and boring product descriptions, they won’t read them but will rather leave the site without taking any action. Therefore, it is essential to present the product that we sell in a way that our visitors will understand it right away when arriving to our page. Presenting our product through a short video is a good choice when it comes to getting our visitors understand our product better.
A question newer marketers always have when it comes to AB testing is: What do I AB test first? While there’s a lot of information (and misinformation) out there about design, copy and behavior of high converting marketing machines, we have to ask the question of where to start.
You can jump into any of the popular A/B testing tools out there and still be confused on where to start. Even seasoned marketers who have just never gotten around to learning A/B testing will stumble in an attempt to test everything.
When your business is starting to get high volumes of traffic you’ll get the itch to start running tests and seeing if what you’ve been doing up to this point can’t be done better.
Today I’m going to go over the top irrefutably important elements to test on your sales pages. Nothing else will get you results if these elements are not well tweaked.