Category Archives: Conversion Rate Optimization

What is Ecommerce User Generated Content – Ecommerce UGC

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boost ecommerce conversion with user-generated content

Most people can guess at the meaning of user generated content, it is after all pretty self-explanatory.  However, the question what is user generated content or UGC in relation to ecommerce and how can you take advantage of it is a question that is a little less clear.  If I would ask any eCommerce store owner to name a number of pain points, three items would come back in everybody’s migraine list: products returns, customer retention & conversion optimization.

What if I was to tell you that there is an easy solution that solves all these challenges? And what if I tell you that it is not a difficult nor an expensive solution, and yes, you guessed it – ecommerce UGC is at the heart of it?

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CRO Marketing Lessons from eCommerce Giants

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CRO Marketing Lessions from eCommerce Giants

When you’re working hard to get the most out of your online store, you’re constantly on the lookout for actionable solutions that can boost your conversion rate. It’s a continual learning process. However, nothing is more inspirational than learning from the world’s biggest online stores. If you want to improve your conversion rate optimization efforts (and, really, who of us would claim that we know everything about CRO marketing), check out what we’ve learned by studying the biggest and most successful ecommerce websites. We’ve gathered lessons from 10 Giants of eCommerce so you can get inspired and get actionable tips to improve your conversions.

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How to Sell More – Cross-Selling and Upselling Examples

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upsell, cross-sell, down-sell - cross selling and upselling examples

Driving new sales is not the only way of increasing revenues and profit. Nay, nay! You can also boost your revenue by increasing your average transaction value – the average amount a customer spends on your site.  Below we show you how to do this with cross selling and upselling examples.

For this reason, almost all online stores use some form of upselling, cross-selling and down-selling to increase their revenue. It’s not surprising, considering these techniques increase cart value, overall revenue and conversion rates, as well as improve the overall user experience on your site – when used correctly…

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20 Popup Sales Promotion Examples That Maximize Conversions

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20-popup-examples-for-sales-promotion

The main goal of your eCommerce site is to promote your products. But, as a site owner, it’s not always clear which sales promotions are the most effective, or why.  This blog provides great sales promotion examples to inspire your CRO efforts.

You can read a lot of articles about how to maximize your revenue and still not be sure what works. Quite often it feels like a guessing game.

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4 Principles to Consider When Designing Your Ecommerce Logo for Better Conversions

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design ecommerce logo

Many people underestimate the importance of their logo. It’s easy to do; logos seem so small and insignificant in the grand scheme of things. Logos are meant to be a quick, but full, representation of your brand. They can communicate a message about who you are, what you do, and what your values are. How can all of this possibly be communicated in a logo which typically has so few components? Well, each component of a logo is meaningful.

Not only are logos important to your business’ brand, they can have an impact on your conversion success. Conversion rate optimization and aesthetic graphic design are often seen as competing styles of web design, but using them together is an important aspect of eCommerce. Read the following tips to find out how to create a meaningful logo which can help turn your site visitors into consumers.

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14 Unconventional Features Online Stores Use to Boost Conversions

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14 Unconventional Features

With more ecommerce businesses coming online each day, it helps to have a few tricks up your sleeve to connect with your audience. Even stores that operate in small niches are seeing new competitors, large and small. To keep your business moving forward, we’ve gathered a set of 14 unconventional features that online stores use to grab the attention of their audience, and ultimately, make more sales.

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15 Inspirational Ways Top Ecommerce Sites Use Popups To Maximize Conversions

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15 Inspirational Ways Top Ecommerce Sites Use Popups To Maximize Conversions

Popups have gotten a bad reputation. This is mostly due to ‘entry popups’ or popups that show up immediately when you visit an online store. At OptiMonk we’re pioneering new ways to use popups. Instead of triggering an irrelevant popup that shows to everyone, OptiMonk uses intelligent popups that can be controlled to show at the right moment with a message that’s relevant to your shoppers.

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