How EnsembleIQ Got 40% Increase in Lead Generation

[CASE STUDY] How EnsembleIQ.com Got 40% Increase in Lead Generation

In this modern age with so many different platforms providing strategies for lead generation, qualifying leads and finding the right customers has become a focus with 66% of organizational goals directed towards lead generation and quality qualification.

Content creation plays an important role in a website owner’s life. Well-written content generates trust which increases the chances of conversion. Indeed, it’s still one of the most effective ways to turn early-stage visitors into newsletter subscribers—especially if it’s supported by popups.

We’ll show you how EnsembleIQ.com increased the subscription rate significantly just within one month of using OptiMonk.

Jason Ward, who is the Director of Digital Product Development for www.ensembleiq.com, recently shared his success story with us:

  • Within the first month of using OptiMonk on his websites, 40% of the total registrations for sponsored content campaigns employing exit-intent ads were generated using OptiMonk.
  • With large volumes in registration, they were able to focus more on increasing their capacity to offer more concurrent sponsorship opportunities without sacrificing their ability to deliver results.

About the company

EnsembleIQ01 e1534255717531 - How EnsembleIQ Got 40% Increase in Lead Generation

EnsembleIQ is a B2B media company that helps stakeholders connect the dots providing solutions to all their challenges in one place.

They do this by providing predictive analysis, media (magazines, live events), research, websites, consumer goods technology, retail technology, hospitality technology to mention just a few, with their customers ranging from consumer goods manufacturers, technology vendors, marketing agencies, and service providers across the United States and Canada.

Now, let’s dive into Jason’s success story while he shares his perspective in this short interview.

I’m curious, where did you first hear about OptiMonk?

I found OptiMonk online while evaluating exit-intent tools.

Why did you choose OptiMonk?

OptiMonk is a great tool. We found it easy to redirect a steady stream of qualified contacts to sponsored content and events. It also functions as a tool to drive qualified print and newsletter subscriptions.

What did you use OptiMonk for?

We used OptiMonk mainly for promoting sponsored articles, webinars, and live events to our existing site visitors.

Before proceeding with more questions, let’s review some campaign examples.

EnsembleIQ02 - How EnsembleIQ Got 40% Increase in Lead Generation

The purpose of this popup was to promote a free ebook.

They used a built-in template that has a couple of features that would make it easy for web visitors to leave their details before exiting the site. These features consist of the following:

  1. Responsiveness: This popup template is responsive meaning that it can be displayed across all device platforms (PC, tablet, and mobile). Visitors browsing your site on these platforms will not miss your offer.
  2. Image upload: The image upload feature allows you to upload a picture to the popup which helps build user confidence in an offer most especially if the offer is directly targeting the interest of the web visitor.

While considering Jason’s popup, we can see that he is targeting a specific audience that could potentially be interested in his e-book.

In order to target this audience, let’s see how Jason set up the targeting options.

First, he targets visitors who tried to exit his site using the “Exit-intent trigger” which captures those visitors who are no longer interested in the offers of the site.

exit intent setting - How EnsembleIQ Got 40% Increase in Lead Generation

Additionally, he wanted to ensure that a user could only see this offer a limited number of 3 times.

This way, user experience is not affected for visitors browsing his site. Alternatively, this would also mean that it is the right time to display another offer to the visitor.

ensembleiq frequency - How EnsembleIQ Got 40% Increase in Lead Generation

Earlier we mentioned that the company focuses on 2 countries only: U.S. and Canada.

This offer, in particular, was not available for visitors from both regions, only for visitors from the U.S.:

ensembleiq country selector - How EnsembleIQ Got 40% Increase in Lead Generation

He also blocked visitors who had recently been on a certain page on his site:

ensembleiq exclude visitors - How EnsembleIQ Got 40% Increase in Lead Generation

Now let’s look at another popup campaign created by Jason.

EnsembleIQ08 - How EnsembleIQ Got 40% Increase in Lead Generation

The main purpose of this popup is traffic redirection.

Jason set up this campaign using a set of rules that would help him get the deserved results.

Again, he only targeted people who tried to exit his site:

exit intent setting - How EnsembleIQ Got 40% Increase in Lead Generation

Additionally, he chose to target only new visitors:

ensembleiq new - How EnsembleIQ Got 40% Increase in Lead Generation

If they come directly to the website or from other sources like Google Adwords, Google Organic, and Facebook.

ensembleiq source - How EnsembleIQ Got 40% Increase in Lead Generation

As you can see from the examples above, the right timing and proper segmentation will give you your desired result.

Back to Jason’s success story:

In consideration of all the setup above, how long did it take to achieve the first results?

OptiMonk measurably impacted my results within the first month.

How would you say OptiMonk impacted your Core metrics?

OptiMonk generates up to 40% of the total registrations of some sponsored content campaigns.

That’s a great result. Did you notice any increase in revenue or growth?

The ability to generate a larger volume of registrations for sponsored content and events increased our capacity to offer more concurrent sponsorship opportunities without sacrificing our ability to deliver results.

How about your team’s success? How did it create an impact?

By generating registrations, OptiMonk has lightened the burden on direct emails decreasing the reliance on repeated email campaigns and making email as a whole more effective.

What would you say is your favorite feature or part of our product? And why?

The sticky bars. It is a great way to highlight breaking news or other critical short-term priorities to our visitors.

Before concluding with this case study, here’s an example of how Jason used sticky bars:

EnsembleIQ14 - How EnsembleIQ Got 40% Increase in Lead Generation

A sticky bar is displayed at the top or bottom of your browser.

It can be used for various purposes such as reminding visitors of a certain offer on your site.

Jason placed a message reminding his visitors about a free webinar also including a call to action button where they can sign up.

Summary

We can see that setting up a popup cannot be as effective if the three most important strategies are placed into consideration that is to say, the popup needs to display the right message to the right audience and at the right time.

While having this strategy in mind, some key factors like your desired result need to give you greater picture of what kind of template to choose or even what you need to communicate as this will be a key determinant of your success.

Finally! Jason, what would you recommend to those websites owners who have not yet started saving their visitors yet?

I would recommend them to spend time understanding how visitors actually use their site. This will help them understand their user experience which in turn will give them a better understanding on what to promote using OptiMonk and also how best to set the triggers.

(Note: Have you heard of OptiMonk? It’s a powerful onsite messaging solution that helps you convert up to 15% of abandoning visitors to sales and leads. Give it a try – click here to create your free account now.)

jb freemium - How EnsembleIQ Got 40% Increase in Lead Generation

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