Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.
Every year that goes by the human attention span seems to get shorter and shorter. Therefore the length of each website visit is one of the key benchmarks to improve performance. It is also considered a primary indicator of a good website. So if you feel like you are rowing upstream in this regards, with […]
If you find A/B testing statistics and data science difficult to leverage for improving conversion and sales? Take comfort in the fact that you are not alone, and that there is a solution for you in this article, but first a little context. Hiring Woes, the back story. For corporate recruiters, hiring for an ecommerce […]
Giving customers what they want is at the heart of every business. If you have what the customer wants then you will sell more, ergo you will become successful. One way to find what your customer want is to ask them. Offering product customization is one way to do this. You can either be reactive […]
Once and awhile it’s good to take a break, sometimes you can look at a problem for too long. For ecommerce website owners the problem tends to be related to increasing conversion rate. If this is you, then its time to get a fresh perspective. Take stock of your progress and ask for feedback from […]
A presell page is a piece of editorial content designed to peak the interest of potential customers. It must be highly relevant to what you offer as a business, and use advertising copywriting techniques to appeal to the viewer. The Presell provides the context of a problem that the reader is likely to identify with, […]
The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success. The most persuasive of all appeals was emotional, logically argumentative, and credible. So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]
All ecommerce site owners know the feeling of spending a lot of money to generate traffic. At the same time, they all also know what it’s like when the majority of their visitors are simply “window-shopping” and leave their site without buying anything. Compared to the resources invested in driving traffic to the average ecommerce […]
About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]
Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]
Does your website promote a product, service, or an idea? Whatever you are selling, in order to be successful you need to collect data on not just your customers but potential customers (website visitors). This is necessary to understand them and others like them, why they are interested in what you are selling or why […]
