Limited Time Offers – Dirty Tricks or Fair Play?

Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes the time. There are however numerous physiological effects that ecommerce vendors […]

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How Honey Girl Organics increased its revenues by 26%?

Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]

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Cart Abandonment: Definitive Guide

While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. According to Baymard Institute’s review of actual data from ecommerce stores, the average ecommerce cart abandonment is nearly 70% – 68.63% according to their latest report from 2015. In other words, nearly 7 […]

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4 Ways to Boost Customer Loyalty with Data

4 Ways to Boost Customer Loyalty with Data

Loyalty programs can make a big impact. How big? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases. Highly engaged customers who participate in a loyalty program also tend […]

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What is Retargeting

What is Ecommerce Retargeting & Consent?

The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward.  This is because anyone looking to understand website retargeting also needs to understand the consequences of using it. It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and […]

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Use Audience Targeting to Show Your Ads to Buyers

How to Use Audience Targeting to Show Your Ads to Buyers

The faster you learn about a website visitor the faster you can identify their needs and win their business. So, when you consider that in most cases you only get one shot at targeting them, you really need to take your shot count, and before they leave your website to never return. When I say […]

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How to Use Countdown Timers – Psychology of Urgency & Scarcity

How to Use Countdown Timers – Psychology of Urgency & Scarcity

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires.  The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is.  Most people know that just because a product is scarce, does not make […]

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What is a Customer Journey Map & Why is it Important?

What is a Customer Journey Map & Why is it Important?

It is perhaps an obvious statement, that “understanding your customers is central to winning their business”, and yet so few businesses seem to manage it effectively.  The purpose of this article is to relate how easy it can be, – to achieve a great conversion rate and win business when using a customer journey map. […]

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Why Trust Badges are Important for Ecommerce + CRO

Why Trust Badges are Important for Ecommerce + CRO

Conversion rate optimization is all about building trust in your business, brand and the services or products you provide via your website.  One way to do this is to ensure that your payment services are bulletproof, comprehensive and that your website visitors know it. There is no more valuable indicator of trust and reliability than […]

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