How BOOM! Boosted its eCommerce Revenue By $148,297

How BOOM! Boosted its eCommerce Revenue By $148,297

About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]

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How to Generate Leads Fast With Seasonal Sales

How to Generate Leads Fast With Seasonal Sales

Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]

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Geolocation + Geotargeting

Why Geolocation + Geotargeting is Essential for Ecommerce

Does your website promote a product, service, or an idea? Whatever you are selling, in order to be successful you need to collect data on not just your customers but potential customers (website visitors). This is necessary to understand them and others like them, why they are interested in what you are selling or why […]

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best value proposition examples

Value Proposition Examples + Best Practice Guide

Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving.  The secret to creating the very best value proposition for your home page is […]

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social proof

How to Use Social Proof for CRO

Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success.  Despite the fakes, social proof is […]

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Best Ecommerce Personalization Tips and Tools

25+ Best Ecommerce Personalization Tips and Tools

Customers love when their shopping experience is personalized. That’s why innovative online stores keep working hard on ecommerce personalization, delivering more accurate, relevant, and personalized touchpoints throughout their online communication. It’s a well-known truth among marketing and communication experts that talking to your prospects and customers in a customized way is much more efficient than […]

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limited time offers - Limited Time Offers - Dirty Tricks or Fair Play?

Limited Time Offers – Dirty Tricks or Fair Play?

Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes the time. There are however numerous physiological effects that ecommerce vendors […]

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