Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.
About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]
Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]
Does your website promote a product, service, or an idea? Whatever you are selling, in order to be successful you need to collect data on not just your customers but potential customers (website visitors). This is necessary to understand them and others like them, why they are interested in what you are selling or why […]
Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving. The secret to creating the very best value proposition for your home page is […]
Ever since 4G and smartphones went mainstream the use of mobile devices to shop online has grown dramatically. The first major indicator of things to come was in 2015, when mobile Google searches overtook the number of desktop computer searches for the first time. The phenomenon of “research online, purchase offline” or (ROPO) whereby shoppers […]
There is so much that most of us don’t know about… No, I’m not talking about things outside of our control or how the universe might work… However, that would be nice to know. Anyhow, I am here today to tell you about things you might not know you can get done with OptiMonk. Yes, […]
Are you able to turn your traffic into sales? Many websites suffer from low conversion rates. Either it’s an ecommerce store or a lead generation website, most of them only convert ~3% of website visitors. Three percent. That’s it. Why spend all that money on PPC ads when you have such a low conversion rate, […]
Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success. Despite the fakes, social proof is […]
Customers love when their shopping experience is personalized. That’s why innovative online stores keep working hard on ecommerce personalization, delivering more accurate, relevant, and personalized touchpoints throughout their online communication. It’s a well-known truth among marketing and communication experts that talking to your prospects and customers in a customized way is much more efficient than […]
Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes the time. There are however numerous physiological effects that ecommerce vendors […]
