Do you know why behavioral segmentation became crucial in eCommerce? Read on to find out and get to know some great examples. […]
Category: Consumer Behavior Targeting
Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.
23 Amazing Things You Might Not Know You Can Do With OptiMonk
There is so much that most of us don’t know about… No, I’m not talking about things outside of our control or how the universe might work… However, that would be nice to know. Anyhow, I am here today to tell you about things you might not know you can get done with OptiMonk. Yes, […]
How to Use Social Proof for CRO
Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success. Despite the fakes, social proof is […]
Limited Time Offers – Dirty Tricks or Fair Play?
Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes time. There are however numerous physiological effects that ecommerce vendors can […]
Cart Abandonment Software – Definitive Guide
While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. According to Baymard Institute’s review of actual data from ecommerce stores, the average ecommerce cart abandonment is nearly 70% – 68.63% according to their latest report from 2015. In other words, nearly 7 […]
How to Increase Customer Loyalty with Data
Loyalty programs can make a big impact. Therefore the question becomes how can you increase customer loyalty with a loyalty program How big an impact? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for […]
What is Ecommerce Retargeting & Consent?
The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward. This is because anyone looking to understand website retargeting also needs to understand the consequences of using it. It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and […]
How to Use Audience Targeting to Show Your Ads to Buyers
The faster you learn about a website visitor the faster you can identify their needs and win their business. So, when you consider that in most cases you only get one shot at targeting them, you really need to take your shot count, and before they leave your website to never return. When I say […]
How to Use An Ecommerce Countdown Timer – Urgency + Scarcity
A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires. The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is. Most people know that just because a product is scarce, does not make […]
What is a Customer Journey Map & Why is It Important?
It is perhaps an obvious statement, that “understanding your customers is central to winning their business”, and yet so few businesses seem to manage it effectively. The purpose of this article is to relate how easy it can be, – to achieve a great conversion rate and win business when using a customer journey map. […]
