a/b testing statistics + data science

Are you Confused by A/B testing Statistics or Data Science?

If you find A/B testing statistics and data science difficult to leverage for improving conversion and sales?  Take comfort in the fact that you are not alone, and that there is a solution for you in this article, but first a little context.  Hiring Woes, the back story. For corporate recruiters, hiring for an ecommerce […]

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Persuasive Presell Page

How to Create a Persuasive Presell Page with Power Words

A presell page is a piece of editorial content designed to peak the interest of potential customers.  It must be highly relevant to what you offer as a business, and use advertising copywriting techniques to appeal to the viewer.  The Presell provides the context of a problem that the reader is likely to identify with, […]

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Art of Persuasion Online

The Art of Persuasion, Part 1 – Targeting for Persuasion

The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success.  The most persuasive of all appeals was emotional, logically argumentative, and credible.  So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]

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How an eCommerce Store Reduced its Cart Abandonment Rate by 17%

How an eCommerce Store Reduced its Cart Abandonment Rate by 17%

All ecommerce site owners know the feeling of spending a lot of money to generate traffic. At the same time, they all also know what it’s like when the majority of their visitors are simply “window-shopping” and leave their site without buying anything. Compared to the resources invested in driving traffic to the average ecommerce […]

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How BOOM! Boosted its eCommerce Revenue By $148,297

How BOOM! Boosted its eCommerce Revenue By $148,297

About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]

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How to Generate Leads Fast With Seasonal Sales

How to Generate Leads Fast With Seasonal Sales

Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]

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Geolocation + Geotargeting

Why Geolocation + Geotargeting is Essential for Ecommerce

Does your website promote a product, service, or an idea? Whatever you are selling, in order to be successful you need to collect data on not just your customers but potential customers (website visitors). This is necessary to understand them and others like them, why they are interested in what you are selling or why […]

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