brand

How to Build a Brand Personality With Brand Archetypes

Customer loyalty is hard earned by big brands, usually with years of advertising campaigns reinforcing brand messaging. These retail bohemiths are the online stores of high street retailers, market places like Amazon or Alibaba and increasingly manufacturers selling direct to the consumer.   Big brands are the eCommerce minority, in every sense, but the focus of […]

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How to Use Popups in Your Blog to Engage Your Readers & Get More Followers

How to Use Popups in Your Blog to Engage Your Readers & Get More Followers

In 2020, approximately 4,5 billion people are active internet users, and that is no less than 59% of the world’s total population. And let me tell you: these people are hungry for new content every single day. Nowadays, this is the source where we learn about the news, read books, look up any information we […]

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Introducing the “Pick a Gift” popup: the newest way to capture subscribers

Introducing the “Pick a Gift” popup: the newest way to capture subscribers

Popups. Marketers love them, users hate them. Right? Well, not in all cases. We’re excited to roll out a brand new gamification popup that your users will LOVE: Meet the Pick a Present (aka Pick a Gift) template!  Using it, you can attract your website visitors and turn them into loyal customers. What is the […]

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Persuasion: How to increase your ecommerce sales

Persuasion: How to increase your ecommerce sales

Cialdini’s book Influence – famously known as the ‘Bible of Marketing’– presents the 6+1 principles of persuasion, which can increase any ecommerce stores’ conversion. Do you have an online store? Are you working in the marketing field? Then you may have heard of a book published in 1984, which many call the ‘Bible of Persuasion […]

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Geolocation + Geotargeting

Why Geolocation + Geotargeting is Essential for Ecommerce

When hearing the term Geolocation, the useful Google Maps springs to mind, a fantastic, navigation tool that is essential in this day and age.  In contrast geotargeting sounds insidious, thoughts of unwanted solicitation and tracking of the nasty variety. However, geotargeting is also essential so as to not target the wrong people. Does your website […]

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best value proposition examples

How to Write a Value Proposition with Examples

Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving.  The secret to creating the very best value proposition for your home page is […]

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social proof

How to Use Social Proof for CRO

Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success.  Despite the fakes, social proof is […]

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Limited Time Offers Dirty Tricks

Limited Time Offers – Dirty Tricks or Fair Play?

Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes the time. There are however numerous physiological effects that ecommerce vendors […]

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Honey Girl Organic 1024x664 - How Honey Girl Organics increased its revenues by 26%?

How Honey Girl Organics increased its revenues by 26%?

Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]

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Learn how to increase customer loyalty with data

How to Increase Customer Loyalty with Data

Loyalty programs can make a big impact. Therefore the question becomes how can you increase customer loyalty with a loyalty program How big an impact? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for […]

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