How Honey Girl Organics increased its revenues by 26%?

Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]

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4 Ways to Boost Customer Loyalty with Data

4 Ways to Boost Customer Loyalty with Data

Loyalty programs can make a big impact. How big? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases. Highly engaged customers who participate in a loyalty program also tend […]

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How to Use Countdown Timers – Psychology of Urgency & Scarcity

How to Use Countdown Timers – Psychology of Urgency & Scarcity

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires.  The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is.  Most people know that just because a product is scarce, does not make […]

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Why Trust Badges are Important for Ecommerce + CRO

Why Trust Badges are Important for Ecommerce + CRO

Conversion rate optimization is all about building trust in your business, brand and the services or products you provide via your website.  One way to do this is to ensure that your payment services are bulletproof, comprehensive and that your website visitors know it. There is no more valuable indicator of trust and reliability than […]

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Gender Targeting: The Differences Between Men and Women

Gender Targeting: The Differences Between Men and Women

In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex.  Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to […]

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How To Make People Fall In Love With Your Online Store

How can you make your ecommerce site stand out from the rest of the digital pack? Simple. Give it personality. These days shouting to get your message across won’t get people to hear you. You’ve got to speak softly in a way that makes your customers feel at home. Without personality, your shop looks just […]

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