Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success. Despite the fakes, social proof is […]
Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes time. There are however numerous physiological effects that ecommerce vendors can […]
Loyalty programs can make a big impact. Therefore the question becomes how can you increase customer loyalty with a loyalty program How big an impact? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for […]
A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires. The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is. Most people know that just because a product is scarce, does not make […]
Conversion rate optimization is all about building trust in your business and brand along with the services or products you provide via your website. One way to build trust is to ensure that your payment services are bulletproof and comprehensive and that your website visitors know it. There is no more valuable indicator of trust […]
Learn more about the most common gender assumptions and how you should differentiate your advertising based on the buyer’s gender. […]
An Ecommerce customer rewards + loyalty program is a good way to combine fast followup time and great offers while rewarding your customers for a variety of interactions they make on your site. But what exactly makes a rewards program effective? Let’s see what components are at work in a successful loyalty program, analyze a […]
According to the renowned psychologist, Dan Ariely, fostering a sense of urgency by setting strict deadlines is a very effective way to overcome procrastination. When you give shoppers time to think, they’ll delay in making their purchase. If this delay happens long enough, they might not make a purchase at all! Don’t let this […]
How can you make your ecommerce site stand out from the rest of the digital pack? Simple. Give it personality. These days shouting to get your message across won’t get people to hear you. You’ve got to speak softly in a way that makes your customers feel at home. Without personality, your shop looks just […]
