Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]
Loyalty programs can make a big impact. How big? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases. Highly engaged customers who participate in a loyalty program also tend […]
A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires. The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is. Most people know that just because a product is scarce, does not make […]
Conversion rate optimization is all about building trust in your business, brand and the services or products you provide via your website. One way to do this is to ensure that your payment services are bulletproof, comprehensive and that your website visitors know it. There is no more valuable indicator of trust and reliability than […]
In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex. Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to […]
Say hello to Lumira, our brand-new lucky wheel template! With this new template, you’ll be able to increase your conversion rate and your coupon usage rate as well. Not to mention, you’ll be able to create a memorable website experience with this fun template. […]
An Ecommerce rewards program is a good way to combine fast followup time and great offers while rewarding your customers for a variety of interactions they make on your site. But what exactly makes a rewards program effective? Let’s see what components are at work in a successful loyalty program, analyze a great example of online […]
One of the most powerful psychological tools that you can use to improve your conversion rate is increasing the sense of urgency for your visitors. In this guide we’ll look at 24 ways you can increase the sense of urgency in your customers when they visit your ecommerce website. […]
How can you make your ecommerce site stand out from the rest of the digital pack? Simple. Give it personality. These days shouting to get your message across won’t get people to hear you. You’ve got to speak softly in a way that makes your customers feel at home. Without personality, your shop looks just […]
