Geolocation + Geotargeting

Why Geolocation + Geotargeting is Essential for Ecommerce

When hearing the term Geolocation, the useful Google Maps springs to mind, a fantastic, navigation tool that is essential in this day and age.  In contrast geotargeting sounds insidious, thoughts of unwanted solicitation and tracking of the nasty variety. However, geotargeting is also essential so as to not target the wrong people. Does your website […]

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best value proposition examples

Value Proposition Examples + Best Practice Guide

Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving.  The secret to creating the very best value proposition for your home page is […]

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social proof

How to Use Social Proof for CRO

Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success.  Despite the fakes, social proof is […]

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limited time offers - Limited Time Offers - Dirty Tricks or Fair Play?

Limited Time Offers – Dirty Tricks or Fair Play?

Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes the time. There are however numerous physiological effects that ecommerce vendors […]

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Honey Girl Organic 1024x664 - How Honey Girl Organics increased its revenues by 26%?

How Honey Girl Organics increased its revenues by 26%?

Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]

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4 Ways to Boost Customer Loyalty with Data

4 Ways to Boost Customer Loyalty with Data

Loyalty programs can make a big impact. How big? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases. Highly engaged customers who participate in a loyalty program also tend […]

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How to Use Countdown Timers – Psychology of Urgency & Scarcity

How to Use Countdown Timers – Psychology of Urgency & Scarcity

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires.  The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is.  Most people know that just because a product is scarce, does not make […]

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Why Trust Badges are Important for Ecommerce + CRO

Why Trust Badges are Important for Ecommerce + CRO

Conversion rate optimization is all about building trust in your business and brand along with the services or products you provide via your website.  One way to build trust is to ensure that your payment services are bulletproof and comprehensive and that your website visitors know it. There is no more valuable indicator of trust […]

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Gender Targeting: The Differences Between Men and Women

Gender Targeting: The Differences Between Men and Women

In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex.  Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to […]

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