How to Use Countdown Timer – Psychology of Urgency & Scarcity

How to Use An Ecommerce Countdown Timer – Urgency + Scarcity

A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires.  The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is.  Most people know that just because a product is scarce, does not make […]

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Why Trust Badges are Important for Ecommerce + CRO

Why Trust Badges are Important for Ecommerce + CRO

Conversion rate optimization is all about building trust in your business and brand along with the services or products you provide via your website.  One way to build trust is to ensure that your payment services are bulletproof and comprehensive and that your website visitors know it. There is no more valuable indicator of trust […]

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Sexist ads or Gender Targeting: The Differences Between Men and Women

Gender Marketing: The Differences Between Men and Women

In recent times mainstream advertising has shied away from gender targeting and tended towards being unisex. Why? For the simple reason that by gender targeting, – excluding one gender entirely, you effectively reduce your potential audience by half. Typically there is no reason to do so and it might also be considered politically incorrect to […]

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How to Increase Sales With a Customer Rewards Loyalty Program

An Ecommerce customer rewards + loyalty program is a good way to combine fast followup time and great offers while rewarding your customers for a variety of interactions they make on your site. But what exactly makes a rewards program effective? Let’s see what components are at work in a successful loyalty program, analyze a […]

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