Consumer behavior targeting is possible via what is known as Onsite retargeting and conversion rate optimization. It enables businesses to get to know their website visitors through surveys and gather feedback.
Every year that goes by the human attention span seems to get shorter and shorter. Therefore the length of each website visit is one of the key benchmarks to improve performance. It is also considered a primary indicator of a good website. So if you feel like you are rowing upstream in this regards, with […]
If you find A/B testing statistics and data science difficult to leverage for improving conversion and sales? Take comfort in the fact that you are not alone, and that there is a solution for you in this article, but first a little context. Hiring Woes, the back story. For corporate recruiters, hiring for an ecommerce […]
Giving customers what they want is at the heart of every business. If you have what the customer wants then you will sell more, ergo you will become successful. One way to find what your customer want is to ask them. Offering product customization is one way to do this. You can either be reactive […]
Once and awhile it’s good to take a break, sometimes you can look at a problem for too long. For ecommerce website owners the problem tends to be related to increasing conversion rate. If this is you, then its time to get a fresh perspective. Take stock of your progress and ask for feedback from […]
A presell page is a piece of editorial content designed to peak the interest of potential customers. It must be highly relevant to what you offer as a business, and use advertising copywriting techniques to appeal to the viewer. The Presell provides the context of a problem that the reader is likely to identify with, […]
The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success. The most persuasive of all appeals was emotional, logically argumentative, and credible. So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]
About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]
Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]
Ever since 4G and smartphones went mainstream the use of mobile devices to shop online has grown dramatically. The first major indicator of things to come was in 2015, when mobile Google searches overtook the number of desktop computer searches for the first time. The phenomenon of “research online, purchase offline” or (ROPO) whereby shoppers […]
There is so much that most of us don’t know about… No, I’m not talking about things outside of our control or how the universe might work… However, that would be nice to know. Anyhow, I am here today to tell you about things you might not know you can get done with OptiMonk. Yes, […]
