Consumer behavior targeting is possible via what is known as Onsite retargeting and conversion rate optimization. It enables businesses to get to know their website visitors through surveys and gather feedback.
When designing a customer survey, the choice between using closed-ended questions or open-ended questions in any given situation should ultimately be decided by your goal; – are you trying to segment users into ever more refined persona’s or are you trying to understand them to refine your message. Usually the goal is a little of […]
In a world transitioning towards mobile-first for ecommerce, understanding how to improve your customer experience is increasingly important, necessary to adapt to changing needs and improve what is offered. Here, customer experience is often confused with customer satisfaction and the concept of “delighting customers” so before talking about the best survey questions to use for […]
It is easy to forget that repeat customers are not necessarily loyal customers. It’s a common mistake that can be avoided, – taking customer loyalty for granted. Store owners tend to expend too much effort in gaining new customers, rather than retaining those they already have. However, the goal should not be to just “retain […]
Every year that goes by the human attention span seems to get shorter and shorter. Therefore the length of each website visit is one of the key benchmarks to improve performance. It is also considered a primary indicator of a good website. So if you feel like you are rowing upstream in this regards, with […]
If you find A/B testing statistics and data science difficult to leverage for improving conversion and sales? Take comfort in the fact that you are not alone, and that there is a solution for you in this article, but first a little context. Hiring Woes, the back story. For corporate recruiters, hiring for an ecommerce […]
Giving customers what they want is at the heart of every business. If you have what the customer wants then you will sell more, ergo you will become successful. One way to find what your customer want is to ask them. Offering product customization is one way to do this. You can either be reactive […]
Once and awhile it’s good to take a break, sometimes you can look at a problem for too long. For ecommerce website owners the problem tends to be related to increasing conversion rate. If this is you, then its time to get a fresh perspective. Take stock of your progress and ask for feedback from […]
A presell page is a piece of editorial content designed to peak the interest of potential customers. It must be highly relevant to what you offer as a business, and use advertising copywriting techniques to appeal to the viewer. The Presell provides the context of a problem that the reader is likely to identify with, […]
The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success. The most persuasive of all appeals was emotional, logically argumentative, and credible. So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]
About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]
