Consumer behavior targeting is possible via what is known as Onsite retargeting and conversion rate optimization. It enables businesses to get to know their website visitors through surveys and gather feedback.
Sometimes it’s a great idea to see what the competition is doing differently, especially if your competitor seems to be doing well with specific products or with products you don’t have, but how do you know? In this blog we’ll show you how to be a Shopify Spy. When using the term Shopify spy, really […]
A presell page is a piece of editorial content designed to peak the interest of potential customers. It must be highly relevant to what you offer as a business, and use advertising copywriting techniques to appeal to the viewer. The Presell provides the context of a problem that the reader is likely to identify with, […]
The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success. The most persuasive of all appeals was emotional, logically argumentative, and credible. So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]
About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]
Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]
Ever since 4G and smartphones went mainstream the use of mobile devices to shop online has grown dramatically. The first major indicator of things to come was in 2015, when mobile Google searches overtook the number of desktop computer searches for the first time. The phenomenon of “research online, purchase offline” or (ROPO) whereby shoppers […]
There is so much that most of us don’t know about… No, I’m not talking about things outside of our control or how the universe might work… However, that would be nice to know. Anyhow, I am here today to tell you about things you might not know you can get done with OptiMonk. Yes, […]
Are you able to turn your traffic into sales? Many websites suffer from low conversion rates. Either it’s an ecommerce store or a lead generation website, most of them only convert ~3% of website visitors. Three percent. That’s it. Why spend all that money on PPC ads when you have such a low conversion rate, […]
Popups can be tricky. They are perceived differently by almost every person. A popup might be annoying to an older person; it might be a good deal that a teenager is waiting on or it might be an offer for an amazing marketing tool for eCommerce site owners. This list could go on and on; […]
The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward. This is because anyone looking to understand website retargeting also needs to understand the consequences of using it. It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and […]
