Art of Persuasion Online

The Art of Persuasion, Part 1 – Targeting for Persuasion

The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success.  The most persuasive of all appeals was emotional, logically argumentative, and credible.  So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]

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How an eCommerce Store Reduced its Cart Abandonment Rate by 17%

How an eCommerce Store Reduced its Cart Abandonment Rate by 17%

All ecommerce site owners know the feeling of spending a lot of money to generate traffic. At the same time, they all also know what it’s like when the majority of their visitors are simply “window-shopping” and leave their site without buying anything. Compared to the resources invested in driving traffic to the average ecommerce […]

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How BOOM! Boosted its eCommerce Revenue By $148,297

How BOOM! Boosted its eCommerce Revenue By $148,297

About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]

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How to Generate Leads Fast With Seasonal Sales

How to Generate Leads Fast With Seasonal Sales

Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]

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Geolocation + Geotargeting

Why Geolocation + Geotargeting is Essential for Ecommerce

When hearing the term Geolocation, the useful Google Maps springs to mind, a fantastic, navigation tool that is essential in this day and age.  In contrast geotargeting sounds insidious, thoughts of unwanted solicitation and tracking of the nasty variety. However, geotargeting is also essential so as to not target the wrong people. Does your website […]

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best value proposition examples

Value Proposition Examples + Best Practice Guide

Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving.  The secret to creating the very best value proposition for your home page is […]

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social proof

How to Use Social Proof for CRO

Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success.  Despite the fakes, social proof is […]

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