Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.
The father of persuasion, Aristotle concluded that high levels of emotional appeal during the act of persuasion greatly increased the chances of success. The most persuasive of all appeals was emotional, logically argumentative, and credible. So how does this translate to the online world of ecommerce? More recently Dr. Robert B. Cialdini expanded upon this […]
All ecommerce site owners know the feeling of spending a lot of money to generate traffic. At the same time, they all also know what it’s like when the majority of their visitors are simply “window-shopping” and leave their site without buying anything. Compared to the resources invested in driving traffic to the average ecommerce […]
About Smart Marketer and BOOM! Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S […]
Nowadays, with many online stores offering similar products, working only on generating more traffic to your site is not enough to reach the desired outcome – an increase in revenue. While driving traffic is considered one of the hardest tasks of any ecommerce site owner, the second most time-consuming and resource-intensive task is to build […]
When hearing the term Geolocation, the useful Google Maps springs to mind, a fantastic, navigation tool that is essential in this day and age. In contrast geotargeting sounds insidious, thoughts of unwanted solicitation and tracking of the nasty variety. However, geotargeting is also essential so as to not target the wrong people. Does your website […]
Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving. The secret to creating the very best value proposition for your home page is […]
Ever since 4G and smartphones went mainstream the use of mobile devices to shop online has grown dramatically. The first major indicator of things to come was in 2015, when mobile Google searches overtook the number of desktop computer searches for the first time. The phenomenon of “research online, purchase offline” or (ROPO) whereby shoppers […]
There is so much that most of us don’t know about… No, I’m not talking about things outside of our control or how the universe might work… However, that would be nice to know. Anyhow, I am here today to tell you about things you might not know you can get done with OptiMonk. Yes, […]
Are you able to turn your traffic into sales? Many websites suffer from low conversion rates. Either it’s an ecommerce store or a lead generation website, most of them only convert ~3% of website visitors. Three percent. That’s it. Why spend all that money on PPC ads when you have such a low conversion rate, […]
Reviews, testimonials and case studies about products or services are among the many strategy’s ecommerce providers use to obtain social proof, however their value has been diluted over recent years as the internet has become awash with fake content, social proof has become a victim of its own success. Despite the fakes, social proof is […]
