Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.
Customers love when their shopping experience is personalized. That’s why innovative online stores keep working hard on ecommerce personalization, delivering more accurate, relevant, and personalized touchpoints throughout their online communication. It’s a well-known truth among marketing and communication experts that talking to your prospects and customers in a customized way is much more efficient than […]
Buyers like to take their time when making a buying decision, but limited time offers can speed up the process, but how? Buyers need to trust a ecommerce vendor before they will buy from them, it is a fundamental trust building exercise that takes the time. There are however numerous physiological effects that ecommerce vendors […]
Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]
While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. According to Baymard Institute’s review of actual data from ecommerce stores, the average ecommerce cart abandonment is nearly 70% – 68.63% according to their latest report from 2015. In other words, nearly 7 […]
Loyalty programs can make a big impact. How big? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases. Highly engaged customers who participate in a loyalty program also tend […]
Popups can be tricky. They are perceived differently by almost every person. A popup might be annoying to an older person; it might be a good deal that a teenager is waiting on or it might be an offer for an amazing marketing tool for eCommerce site owners. This list could go on and on; […]
The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward. This is because anyone looking to understand website retargeting also needs to understand the consequences of using it. It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and […]
The faster you learn about a website visitor the faster you can identify their needs and win their business. So, when you consider that in most cases you only get one shot at targeting them, you really need to take your shot count, and before they leave your website to never return. When I say […]
A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires. The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is. Most people know that just because a product is scarce, does not make […]
It is perhaps an obvious statement, that “understanding your customers is central to winning their business”, and yet so few businesses seem to manage it effectively. The purpose of this article is to relate how easy it can be, – to achieve a great conversion rate and win business when using a customer journey map. […]
