Knowing your audience is the first step to increasing visitor personalization. Understanding consumer patterns of purchase are essential to building a conversion funnel. Here you will learn about how to build a customer journey map and other find website personalization best practices.
While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. According to Baymard Institute’s review of actual data from ecommerce stores, the average ecommerce cart abandonment is nearly 70% – 68.63% according to their latest report from 2015. In other words, nearly 7 […]
Loyalty programs can make a big impact. How big? Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases. Highly engaged customers who participate in a loyalty program also tend […]
Popups can be tricky. They are perceived differently by almost every person. A popup might be annoying to an older person; it might be a good deal that a teenager is waiting on or it might be an offer for an amazing marketing tool for eCommerce site owners. This list could go on and on; […]
The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward. This is because anyone looking to understand website retargeting also needs to understand the consequences of using it. It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and […]
The faster you learn about a website visitor the faster you can identify their needs and win their business. So, when you consider that in most cases you only get one shot at targeting them, you really need to take your shot count, and before they leave your website to never return. When I say […]
A countdown timer can be used to heighten the natural response to scarcity, leveraging the instinctive sense of urgency that the lack of availability inspires. The importance of scarcity and urgency for ecommerce is that it suggests how popular an item is. Most people know that just because a product is scarce, does not make […]
It is perhaps an obvious statement, that “understanding your customers is central to winning their business”, and yet so few businesses seem to manage it effectively. The purpose of this article is to relate how easy it can be, – to achieve a great conversion rate and win business when using a customer journey map. […]
Conversion rate optimization is all about building trust in your business and brand along with the services or products you provide via your website. One way to build trust is to ensure that your payment services are bulletproof and comprehensive and that your website visitors know it. There is no more valuable indicator of trust […]
A customer’s feedback – let it be good or bad – can be very useful for your website.Feedback can provide a wealth of valuable information and help, in some cases, in the decision-making process. The biggest companies have grown so big, in part because they have elicited feedback and have been and continue to be […]
Using the renewed OptiMonk, you can display different types of on-site messages to visitors to convert them. Our new toolkit comes with 30+ ready-to-use templates to help you grow your email list, Facebook Messenger list, decrease cart abandonment, promote special offers, get customer feedback and much more. That’s great for users with basic needs. But […]
