We focus on the best marketing channels for growing your ecommerce store. In-depth marketing strategies utilizing Onsite Retargeting are the foundation for any later offsite retargeting with Facebook Retargeting or Google Remarketing.
Cialdini’s book Influence – famously known as the ‘Bible of Marketing’– presents the 6+1 principles of persuasion, which can increase any ecommerce stores’ conversion. Do you have an online store? Are you working in the marketing field? Then you may have heard of a book published in 1984, which many call the ‘Bible of Persuasion […]
Some days you just decide it’s time you send a newsletter. Some other days you know you MUST send a newsletter. If, that is, you want to skyrocket your sales and conversions. And you should feel thankful for those days, because oh dear, they are a goldmine waiting for you to exploit it. The name […]
Looking to make waves in the eCommerce sector? That’s a great idea. The eCommerce sector is booming, with stats showing that 95% of all purchases will be made online by 2040. And while 2040 is a long way off, there’s no better time to make a start than now. However, there’s work to be done […]
You might have heard already that on April 9, Facebook revoked the pre-checked state from the Messenger Checkbox Plugin. What does it mean? Until yesterday, if a visitor was logged in to Facebook, their profile photo and name was displayed next to the checkbox, and the box was automatically checked in. So all they had […]
When hearing the term Geolocation, the useful Google Maps springs to mind, a fantastic, navigation tool that is essential in this day and age. In contrast geotargeting sounds insidious, thoughts of unwanted solicitation and tracking of the nasty variety. However, geotargeting is also essential so as to not target the wrong people. Does your website […]
All blogs are designed to sell something, a product, service or perhaps an idea. In some way, you are trying to “convert” visitors. Consequently, all of your blog post ideas and content should be relevant to this goal. Either directly or indirectly your content should be selling the idea that your product, service or idea […]
According to HostingFacts, mobile e-commerce will be responsible for 67.2% of e-commerce sales by 2021. Today mobile devices are so closely intertwined with people’s everyday routine, that not optimizing your marketing strategy for mobile users is almost a crime. I’m not saying you should prepare for the mobile era, as it had already come five […]
Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving. The secret to creating the very best value proposition for your home page is […]
As humans often what we say is not what we mean, in the same way, what we search for is not necessarily what we need or want to find, but Google is getting smarter, it is increasingly able to understand user search intent, and so now knows what we meant to search for, almost as […]
Asking for feedback is an essential task for every business. It helps to improve customer experience, improve conversion rates and gain new ideas for A/B testing, but most importantly, use feedback to improve personalization, which in itself helps to build a better product or service roadmap. The focus of this article will be ecommerce and […]
