We focus on the best marketing channels for growing your ecommerce store. In-depth marketing strategies utilizing Onsite Retargeting are the foundation for any later offsite retargeting with Facebook Retargeting or Google Remarketing.
Conversion Rate Optimization is to a large extent based on the analysis of your customers data. Those factors that tell you how to better convert your visitors into customers. We often talk about how the onsite retargeting tools and CRO techniques should be used to improve conversion but don’t explain enough about why and where […]
Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]
The retail holiday sales season is right around the corner. Many people have already started to look for Christmas presents. In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber Monday there is a […]
Why measure user sentiment and what does this mean? The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors. It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied. The […]
Ecommerce email marketing is one of the best ways to generate sales for your store. You can send emails manually or you can set up a complex automated workflow. Either way, your goal is to build relationships. When you start ecommerce email marketing, there are many types of emails to consider. From welcome emails and […]
When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore […]
Anyone who owns or runs an e-commerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback. […]
If you’re a Shopify store owner, your #1 goal is probably having a positive ROI (return on investment). Unfortunately, it isn’t an easy task. Are you spending a big percentage of your budget on PPC ads to get traffic and new customers? Well, I’ve got some bad news. Your PPC investment won’t get you a […]
Conversational commerce terms just as chatbots and AI are the buzzwords for a few years already. It seems we hear about them a couple of times per day, often controversial facts from the companies who have succeeded and those who failed. In this article we will discuss how a marketing team can benefit from conversational […]
The existence of the internet has made living a lot more easier for most of us. It has also paved the path for many digital innovations that we regularly use in our daily lives. One such digital innovation is electronic commerce or ecommerce, which is the process of buying and selling products and transmission of […]
