Demographic vs Psychographic data

How to Build a Buyer Persona with Psychographics.

Conversion Rate Optimization is to a large extent  based on the analysis of your customers data.  Those factors that tell you how to better convert your visitors into customers. We often talk about how the onsite retargeting tools and CRO techniques should be used to improve conversion but don’t explain enough about why and where […]

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How Honey Girl Organics increased its revenues by 26%?

Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]

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How to Prepare Your Online Store for The Retail Holiday Sales

How to Prepare Your Online Store for The Retail Holiday Sales

The retail holiday sales season is right around the corner. Many people have already started to look for Christmas presents. In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber Monday there is a […]

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Measuring User Sentiment + The Net Promoter Score (NPS)

Measuring User Sentiment + The Net Promoter Score (NPS)

Why measure user sentiment and what does this mean?  The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors.  It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied.  The […]

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Amazon Print on Demand - eCommerce Promotional Products

Amazon Print on Demand – eCommerce Promotional Products

When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore […]

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What is Conversational Commerce and How to Take Advantage of It

What is Conversational Commerce and How to Take Advantage of It

Conversational commerce terms just as chatbots and AI are the buzzwords for a few years already. It seems we hear about them a couple of times per day, often controversial facts from the companies who have succeeded and those who failed. In this article we will discuss how a marketing team can benefit from conversational […]

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