We focus on the best ecommerce marketing channels for growing your ecommerce store. In-depth marketing strategies utilizing Onsite Retargeting are the foundation for any later offsite retargeting with Facebook Retargeting or Google Remarketing.
Like most of us, you’re probably taking advantage of the online sales or just rewarding yourself for braving this pandemic at home by shopping more online! Imagine that after placing the order of your soon-to-be new favorite sneakers you don’t get an order confirmation. You just get forwarded to a generic “Thank you for your […]
With the 2020 summer season putting us in an unprecedented circumstance, it’s important for brands to find different ways to engage with their customers and make the most out of a rather slower period using SMS. We’ve talked about SMS marketing before – the novice and still unsaturated channel, which gives merchants the opportunity to […]
What is more important for your business, customer acquisition, or customer retention? You might be prompted to say that if you don’t acquire enough customers, you will have no one to retain. So, naturally, for you, as well as for many other businesses, customer acquisition comes first. However, acquiring leads doesn’t guarantee that they will […]
Social and behavioral science has shown that there are clear ways that marketers can influence consumer behavior, by triggering instinctive, reflexive responses to situations that are automatic, it is possible to nudge individuals along the path towards buying. These are behaviors that humans have evolved because they conferred an evolutionary benefit, for example, fear and […]
Online shopping is slowly tipping the scales and becoming consumers’ favorite way to buy. By 2023, online sales are expected to account for over 22% of retail sales. As online shopping becomes increasingly popular, retail brands are looking at ways they can better connect with their audiences – and social media is coming out on […]
Customer loyalty is hard earned by big brands, usually with years of advertising campaigns reinforcing brand messaging. These retail bohemiths are the online stores of high street retailers, market places like Amazon or Alibaba and increasingly manufacturers selling direct to the consumer. Big brands are the eCommerce minority, in every sense, but the focus of […]
No matter what goes on in the wild world outside, we at OptiMonk are continuously working on providing you with more and more useful features to make your website more efficient and more convenient. Therefore, we released 3 brand new features to your OptiMonk account that are definitely worth checking out! Let’s see what we […]
96% of unhappy customers don’t complain, and 91% of customers will leave without even telling you. What do you do to find those customers before they are in the final stages of leaving? How do you ensure that you are always keeping your ears to the ground in understanding your customers? A simple and effective solution — obtain, […]
Today, every marketer has goals to increase the revenue as well as the volume of traffic to their website. There are numerous ways to fulfill these goals. For increasing revenue, there are referral strategies and for increasing traffic, there are few ways that include search engine optimization (SEO), pay per click advertising (PPC), blogging, social […]
The goal of understanding your customers precedes any successful content marketing strategy. What to communicate and to whom, these are the key questions, everything else follows. For years marketing experts have raved about personalization being key to improving sales and conversion and yet industry has been slow to adapt. One key reason why the uptake […]
