Customer loyalty is hard earned by big brands, usually with years of advertising campaigns reinforcing brand messaging. These retail bohemiths are the online stores of high street retailers, market places like Amazon or Alibaba and increasingly manufacturers selling direct to the consumer. Big brands are the eCommerce minority, in every sense, but the focus of […]
Analyzing your website can give you many insights into what your customers like or don’t like. But sometimes it’s not enough. Wouldn’t it be better if you could just ask them and get straight answers from them? Yes, we’re talking about customer feedback. Why Customer Feedback Is Important? Anyone who owns or runs an eCommerce […]
96% of unhappy customers don’t complain, and 91% of customers will leave without even telling you. What do you do to find those customers before they are in the final stages of leaving? How do you ensure that you are always keeping your ears to the ground in understanding your customers? A simple and effective solution — obtain, […]
Why measure user sentiment and what does this mean? The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors. It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied. The […]
