Measuring User Sentiment + The Net Promoter Score (NPS)

Measuring User Sentiment + The Net Promoter Score (NPS)

Why measure user sentiment and what does this mean?  The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors.  It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied.  The […]

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