Surveys and questionnaires are great tools to help you collect feedback and information from your customers. They allow you to gauge customer satisfaction, receive product recommendations, or help customers choose the most suitable product. However, even with the availability of many survey software and tools to create surveys — they can be challenging to put together. First […]
Customer loyalty is hard earned by big brands, usually with years of advertising campaigns reinforcing brand messaging. These retail bohemiths are the online stores of high street retailers, market places like Amazon or Alibaba and increasingly manufacturers selling direct to the consumer. Big brands are the eCommerce minority, in every sense, but the focus of […]
96% of unhappy customers don’t complain, and 91% of customers will leave without even telling you. What do you do to find those customers before they are in the final stages of leaving? How do you ensure that you are always keeping your ears to the ground in understanding your customers? A simple and effective solution — obtain, […]
Why measure user sentiment and what does this mean? The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors. It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied. The […]
