best call to action phrases

The Best Call to Action Phrases For CRO

Calls to action are usually ignored, rarely tested and among the most under-appreciated elements of a website. Consequently, little thought goes into creating them, often they are just copy and pasted from another source.  This strategy is unlikely to work and even if it did, in reality it would be far from optimal.  CTA’s can […]

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How to Run a Successful Ecommerce Store in 2019

Guide – How to Run a Successful Online Store in 2019

Whether you’re just starting your ecommerce business or you’ve been in the business for a while, you probably know that it’s hard to be successful. There are so many mistakes one can make with an online store. For example:  You might use an outdated design that makes visitors leave your site. Your site may be […]

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Demographic vs Psychographic data

How to Build a Buyer Persona with Psychographics

Conversion Rate Optimization is to a large extent based on the analysis of your customers data. Those factors that tell you how to better convert your visitors into customers. We often talk about how the onsite retargeting tools and CRO techniques should be used to improve conversion but don’t explain enough about why and where […]

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Honey Girl Organic 1024x664 - How Honey Girl Organics increased its revenues by 26%?

How Honey Girl Organics increased its revenues by 26%?

Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]

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How to Prepare Your Online Store for The Retail Holiday Sales

How to Prepare Your Online Store for The Retail Holiday Sales

The retail holiday sales season is right around the corner. Many people have already started to look for Christmas presents. In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber Monday there is a […]

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Measuring User Sentiment + The Net Promoter Score (NPS)

Measuring User Sentiment + The Net Promoter Score (NPS)

Why measure user sentiment and what does this mean?  The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors.  It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied.  The […]

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Amazon Print on Demand - eCommerce Promotional Products

Amazon Print on Demand – eCommerce Promotional Products

When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore […]

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How to Get Quality Customer Feedback – 20 Effective Methods

How to Get Quality Customer Feedback – 20 Effective Methods

Analyzing your website can give you many insights into what your customers like or don’t like. But sometimes it’s not enough. Wouldn’t it be better if you could just ask them and get straight answers from them? Yes, we’re talking about customer feedback. Why Customer Feedback Is Important? Anyone who owns or runs an eCommerce […]

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