We focus on the best ecommerce marketing channels for growing your ecommerce store. In-depth marketing strategies utilizing Onsite Retargeting are the foundation for any later offsite retargeting with Facebook Retargeting or Google Remarketing.
According to HostingFacts, mobile e-commerce will be responsible for 67.2% of e-commerce sales by 2021. Today mobile devices are so closely intertwined with people’s everyday routine, that not optimizing your marketing strategy for mobile users is almost a crime. I’m not saying you should prepare for the mobile era, as it had already come five […]
Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and/or service, and in the first few seconds after arriving. The secret to creating the very best value proposition for your home page is […]
As humans often what we say is not what we mean, in the same way, what we search for is not necessarily what we need or want to find, but Google is getting smarter, it is increasingly able to understand user search intent, and so now knows what we meant to search for, almost as […]
Asking for feedback is an essential task for every business. It helps to improve customer experience, improve conversion rates and gain new ideas for A/B testing, but most importantly, use feedback to improve personalization, which in itself helps to build a better product or service roadmap. The focus of this article will be ecommerce and […]
For any business looking to outsource marketing, whether it be for CRO, SEO or SEM, vanity metrics are a common hazard to beware of. Agencies are only going to tell you results that they want you to know, and suggest using the metrics that suit them. But that’s business right? The problem is that some […]
Calls to action are usually ignored, rarely tested and among the most under-appreciated elements of a website. Consequently, little thought goes into creating them, often they are just copy and pasted from another source. This strategy is unlikely to work and even if it did, in reality it would be far from optimal. CTA’s can […]
Conversion Rate Optimization is to a large extent based on the analysis of your customers data. Those factors that tell you how to better convert your visitors into customers. We often talk about how the onsite retargeting tools and CRO techniques should be used to improve conversion but don’t explain enough about why and where […]
Increasing the Average Order Value in an e-commerce store is not an easy job. It is a struggle that every e-commerce store owner shares, this is for sure. If you are an e-commerce store owner, too, I bet that you’ve also been in the same shoes since you started your business, you might be there […]
Holiday retail sales events are always just around the corner. In the fall many people have already started to look for Christmas presents. In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber […]
Why measure user sentiment and what does this mean? The Net Promoter Score (NPS) is one way to measure user sentiment and is a very broad and general survey, canvassing all your website visitors. It therefore only provides an indicator of satisfaction or dissatisfaction, providing no details of why they are satisfied or dissatisfied. The […]
