Check out this useful infographic on Social Video Marketing. It provides some video marketing tips on how to choose video content for a law firm. […]
Category: eCommerce Optimization
In this blog category, we look at eCommerce optimization, we look at landing pages, CTA’s and Value Propositions. We give you the benefit of our experience with thousands of web stores. Not just Shopify, but also WooCommerce, Magento, BigCommerce and PrestaShop.
Amazon Print on Demand – eCommerce Promotional Products
See how Amazon Print is changing the rules with promotional products. […]
Optimize Lesser-Visited Pages: About, Help, 404 pages
If your website isn’t capturing every possible lead, is it really doing its job? No! Your website exists to educate and entice consumers to purchase your product or service. While this is becoming better understood, with more and more websites implementing best practices for lead generation and capture, there are still many ways in which businesses can […]
7+1 Essentials of Increasing Shopify Store Ranking
According to a study from Pew Research, 8 in 10 Americans do shopping online. And even 15% of Americans buy online every week. It’s an explanation of why different online store constructors and ecommerce platforms, such as Shopify, are so popular. It’s very easy to create here your online shop even without special knowledge. However, […]
The Most Effective Web Elements for AB Testing
A question newer marketers always have when it comes to AB testing is: What do I A/B test first? While there’s a lot of information (and misinformation) out there about the design, copy, and behavior of high-converting marketing machines, we have to ask the question of where to start. You can jump into any of […]
How A Good Shipping Policy Converts Visitors + Retains Clients
Shipping is one of the most essential stages in the eCommerce lifecycle, and has a huge impact on user experience. It can definitely make or break your business! Therefore, a well-researched and comprehensive shipping policy is essential for your business to thrive. The more transparent it is, the happier your customers are and the higher […]
How to Manage Online Sales Returns and Allowances
Despite all the efforts of ecommerce stores to increase their revenue and customer satisfaction, an increase in sales is often followed by a frustrating phenomenon: an increase in the number of returns. The return rate for the entire retail industry – including offline and online retailers – is about 8%. However, carefully thinking about your […]
