What is carding and how can you prevent it in your store?

What is carding and how can you prevent it in your store?

This article will cover an activity that is terrorizing the e-commerce industry. Everyone knows it is happening, but there’s not enough reliable information about it. Moreover, it’s a low-risk, high-rewards activity that makes it very difficult to shut down. It happens all over the world, it can happen to anybody, and it’s a multi-billion dollar […]

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16 Exit Popup Hacks to Grow Your List Rapidly

16 Exit Popup Hacks to Grow Your List Rapidly

In this article, we will cover how using Exit Popups properly can help boost your email marketing and Facebook Messenger marketing.  But before we do that, why is it still important in 2020 to continue to grow your list. As a marketer or an eCommerce store owner, you have surely heard these repeatedly. “Own your […]

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Hall of Fame: The 100+ Best Email Subject Lines Of All Time

Hall of Fame: The 100+ Best Email Subject Lines Of All Time

The most effective and proven way to increase your email marketing engagement is by using a good email subject line. It’s usually the first thing your readers see, and they will make a split-second decision — whether to open, ignore, discard, read later or send that email to the spam folder.  The more timely, relevant, […]

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30 Customer Feedback Questions to Ask in 2020 & Tools to Use

30 Customer Feedback Questions to Ask in 2020 & Tools to Use

Customer feedback is the process of collecting, evaluating, and acting on information, ideas, insights, etc. from your customers and prospects.  This feedback can help understand where you are succeeding (your website, your products, your service, your brand). Also, any construction or negative feedback can also help you improve your products, processes, and people.  If you, […]

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Consumer Product Categories

How to Decide What Consumer Product Categories to Use?

The more products you have, the more guidance your customer need to find what they are looking for.  Simply put, – a frustrated customer is a lost customer.  In order to help the customer you need to organize your Shopify experience, personalize it so they can find what they are looking for.  This means defining […]

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Mobile Friendly Test

Mobile Friendly Test 2020

One common assumption is that because a website is responsive is that it is also mobile-friendly.  This is frequently not the case, and consequently, businesses are often unaware that their website has been classed as unfriendly by Google search. While there is several simple mobile-friendly tests that can be carried out to test for mobile […]

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Wheelio vs OptiMonk: Why to Make the Move

Wheelio vs OptiMonk: Why to Make the Move?

Gamified popups have become a huge thing in the last couple of years, and it’s easy to see why. They’re great at increasing the effectiveness of your Shopify popup campaigns, and they make subscription fun! Wheelio was the world’s first gamified popup solution. But does being the first make you the best? Today, we’ll find […]

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readability formulas

How to Apply the Flesch Kincaid Readability Formula to Your Content

One of the most overlooked aspects of conversion rate optimization is content readability.  While ads and USP’s are often professionally written and AB tested, often other content is perceived to be less important and not prioritized and just poorly optimized.  Consequently, both the readability and convertibility of this ‘less important’ content is being compromised, – […]

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