Geolocation + Geotargeting

Why Geolocation + Geotargeting is Essential for Ecommerce

When hearing the term Geolocation, the useful Google Maps springs to mind, a fantastic, navigation tool that is essential in this day and age.  In contrast geotargeting sounds insidious, thoughts of unwanted solicitation and tracking of the nasty variety. However, geotargeting is also essential so as to not target the wrong people. Does your website […]

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Create Egg-cellent Easter Campaigns with Our Ready-to-Use Templates

Create Egg-cellent Easter Campaigns with Our Ready-to-Use Templates

While most people are preparing their Easter eggs, as a business owner, you are probably brainstorming on how to get the most out of this holiday and increase revenue. (Spoiler alert: OptiMonk’s ready-to-use templates will help you to achieve your goals.) According to the NRF, this year U.S. adult consumer plan to spend average $151 […]

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New Features: Mobile View Editing & More

New Features: Mobile View Editing & More

**Exciting announcement alert!** Your OptiMonk admin got a whole lot of new features. The features we’ve dropped recently are going to help you get more conversions from your popup. Let’s see the details! 1. You’ve asked for it, and now you can edit mobile view as well Previously, the mobile view was auto-generated from the […]

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Get Lucky on St. Patrick’s Day with Our Ready-to-Use Templates

Get Lucky on St. Patrick’s Day with Our Ready-to-Use Templates

St. Patrick’s Day is right around the corner. According to statistics, 6 in 10 Americans plan to celebrate St. Patrick’s Day. The total spending for last year was estimated to reach $5.9 billion. Many companies embrace St. Patrick’s Day each year as an opportunity to offer discounts and grow their sales. And we think you should […]

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February popups

February Lineup: Brand-New Template Package for Next Month’s Campaigns

What’s the first thing that pops to your mind when I say February?  Let me guess. It’s either Valentine’s Day or the Super Bowl. Am I right?  Of course, these are the events that dominate the retail calendar next month. To prove that, I brought some statistics: 61.8% of consumers celebrate Valentine’s Day and the average […]

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Vanity Metrics Minefield

Is Your Marketing Agency or Team Supplying Vanity Metrics?

For any business looking to outsource marketing, whether it be for CRO, SEO or SEM, vanity metrics are a common hazard to beware of. Agencies are only going to tell you results that they want you to know, and suggest using the metrics that suit them.  But that’s business right?  The problem is that some […]

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best call to action phrases

The Best Call to Action Phrases For CRO

Calls to action are usually ignored, rarely tested and among the most under-appreciated elements of a website. Consequently, little thought goes into creating them, often they are just copy and pasted from another source.  This strategy is unlikely to work and even if it did, in reality it would be far from optimal.  CTA’s can […]

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New features blogpost2 1024x569 - Finish the year strong with these two awesome improvements

Finish the year strong with these two awesome improvements

2018 was and is a huge year for us, OptiMonk has changed inside and out, but we haven’t stopped there. We’ve jumped on the bandwagon of event-themed templates like Black Friday, Cyber Monday and Christmas. Today, I’m bringing you something a little different but just as exciting even if you have high mobile traffic 😉 […]

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Demographic vs Psychographic data

How to Build a Buyer Persona with Psychographics

Conversion Rate Optimization is to a large extent based on the analysis of your customers data. Those factors that tell you how to better convert your visitors into customers. We often talk about how the onsite retargeting tools and CRO techniques should be used to improve conversion but don’t explain enough about why and where […]

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Get ready for Christmas with 22 brand-new templates

Get ready for Christmas with 22 brand-new templates

Black Friday and Cyber Monday is over, but we – retailers and marketers – still don’t have time to rest. The best is yet to come. The Christmas season just started and it’s time to maximize your end-of-year sales. During this time of the year your traffic increases tremendously, and you need to convert those visitors into subscribers or […]

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