The Process of Conversion Rate Optimization: A 5-Step Framework

The Process of Conversion Rate Optimization: A 5-Step Framework

“We must improve our conversions.”  “This conversion rate is an industry low.”  “What can we do to convert more customers into premium buyers?”  The above phrases have become ubiquitous in the eCommerce world. From bloggers to online store owners, getting higher conversions has become an obsession.  In eCommerce, conversions usually mean more 💰. More 💰 […]

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best ecommerce website

How to Create the Best Ecommerce Website Experience

There are many factors that go into creating an engaging website, but without question, the starting point must be content creation.  Your website is just a content delivery system, even if you choose the best ecommerce website builder and use the best theme available or create your own bespoke stunning website, none of it matters […]

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mobile friiendly

Mobile Friendly Test for CRO

One common assumption is that because a website is responsive is that it is also mobile-friendly.  This is frequently not the case, and consequently, businesses are often unaware that their website has been classed as unfriendly by Google search. While there is simple mobile-friendly tests that can be carried out, to test for mobile SEO, […]

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choice architecture

How to use Choice Architecture – Examples + Tips for CRO

Choice Architecture is an integral part of CRO and yet most ecommerce websites fail to leverage it, let’s see how to use choice architecture to facilitate website visitor buy-in and begin their journey down the conversion funnel.  In this article we concentrate on optimizing the use choice architecture to increase conversion by using behavioural science […]

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customer touch points

How to Maximize Conversion at Customer Touch points

Offline in a retail sales environment, your customer touch points are those points of contact where your business interacts with your customer.  This includes the moment of the first contact to the moment of sale and support both during and after purchase.  Every customer touch point is an opportunity to sell your brand. In physical […]

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What is a USP

What is a USP Marketing Campaign?

Your unique selling point (USP) is the linchpin upon which your brand marketing efforts are based. A single sentence that distils your greatest selling point, a benefit that your product or service has which differentiates your offering vs the competitors.  This golden sentence encapsulates the reason why your primary target group should buy what you […]

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What is Copywriting for personalization

What is Copywriting for Personalization?

Your unique selling point (USP) is the linchpin upon which your brand marketing efforts are based. A single sentence that distills your greatest selling point, it must be a benefit that your product or service has which differentiates your offering vs the competitors.  Therefore the answer to the title question “What is a USP Marketing […]

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The Definitive Guide to Optimize Your Product Listing Pages

The Definitive Guide to Optimize Your Product Listing Pages

Product listing pages (or category pages) are pages that display the items that you have available for sale in your store. So are you just supposed to slap together a simple introduction, a decent picture of your products, and hope that shoppers like them enough to buy? NO! Too many eCommerce business owners underestimate the […]

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Return on Ad Spend -ROAS

How to Improve Return on Ad Spend (ROAS)

Are you disappointed with your return on ad spend? Every business is different, with differing profit margins and ad budgets, therefore success is difficult to gauge and it can be difficult to spot where and when things go wrong. Determining the level of success is tricky.  You need to decide what constitutes success for your […]

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