Shop Messages + Leaving Page Best Practices

What Shop Messages + Leaving Page Best Practices to use?

Your customers are leaving! How dare they after you have spent so much time and effort to get them to your website 🙁  To understand why they are leaving you need to treat every webpage like a leaving page using leaving page best practices. You’ve spent a fortune on advertising and provided great offers and […]

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When to send email blasts

When is the Best Time to Send Email Blasts or Email Campaigns?

The question of when the best time to send email campaigns is a very different question to when is the best time to send email blasts, but because we are dealing with ecommerce the process and considerations are very much the same.  Whichever scenario brought you to this article the following applies:- using email blasts […]

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How a beauty store doubled its orders with seasonal campaigns?

How a beauty store doubled its orders with seasonal campaigns?

Regardless of the occasion, holidays are always important for e-commerce store owners. These are the times when they get the chance to build a customer base and trust. Chances are that the better offers we communicate these times of the year the more visitors will buy that one special gift from us. I’m pretty sure […]

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8 Sure-Fire Ways To Keep Your eCommerce Customers Coming Back in 2019

8 Sure-Fire Ways To Keep Your eCommerce Customers Coming Back in 2019

Looking to make waves in the eCommerce sector? That’s a great idea. The eCommerce sector is booming, with stats showing that 95% of all purchases will be made online by 2040. And while 2040 is a long way off, there’s no better time to make a start than now. However, there’s work to be done […]

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How to Calculate conversion rate

Conversion Confusion – How to Calculate Conversion Rate

On a global level (the entirety of your website), your website conversion rate is the sum of all your website optimization efforts, providing an indication of future sales by calculating the percentage conversion from the number of sales from the total number of website visitors.  In terms of conversion rate optimization this is of little value because […]

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Cohort Analysis vs Split Testing

What is Cohort Analyis + How Can it Be Used for CRO

Conversion Rate Optimization Most of the time when a CRO professional speaks of testing content, they mean AB testing, however this is not always the case. Sometimes there are situations where cross-sectional study like AB testing is not the right approach to analysis. In cases where time is a factor in the comparison then a […]

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How Reflexshop doubled its orders with cart abandonment campaigns?

Your cart abandonment rate figures are not at all impressing? Wondering where did your visitors go? You’ve put so many effort into earning them, but still they leave you behind with an empty cart? What if we say that it’s all about psychology? Read our case study below and learn all the tricks about your […]

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best metrics for ecommerce

Retention Rate vs Engagement Rate: Which Metric is Best

A good starting point for optimizing your ecommerce store is to focus on doing more of those tasks that work and generate revenue.  Although this sounds simple and it might be obvious to you which channels and tasks are performing well, it is still a good practice to calculate your revenue per traffic source.  This […]

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