Pain Points

How to Leverage Customer Pain Points for Best Sales Outcome.

When a potential customer comes to your website and initiates communication in some fashion, they already have an inkling that your product or service may hold the answer they seek. At this point one of the most effective sales strategies, whether face to face, online or over the phone, is to listen as an agony […]

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Prospect theory - Risk vs Reward

How to use Prospect theory for CRO.

When faced with a risky choice that can avert disaster, a decision-maker is more likely to take greater risks if the decision can prevent a looming disaster (certainty cognitive bias).  Conversely, when faced with a decision with risky options that can lead to great rewards, a decision-maker is more likely to avoid risk.   The biggest […]

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Privy vs OptiMonk: Why you should make the move

Privy vs OptiMonk: Why You Should Make the Move

Whether you’re brand new to eCommerce or you’ve been around the block a few times, you know popups are big business. They help capture more subscribers, decrease your cart abandonment rate, and drive more sales. But how do you choose the right popup app? Privy is one of the most popular on Shopify, with over […]

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10+ Conversion Metrics & Business KPIs to Track in 2020 (Explained)

10+ Conversion Metrics & Business KPIs to Track in 2020 (Explained)

eCommerce moves fast and every year, it seems like there are constantly new metrics to keep tabs on and new “breakthrough” hacks to use in order to get those coveted conversions. If you’re tired of trying to keep up with the “hottest trends” and sick of feeling lost in the sauce, this article is for […]

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The Process of Conversion Rate Optimization: A 5-Step Framework

The Process of Conversion Rate Optimization: A 5-Step Framework

“We must improve our conversions.”  “This conversion rate is an industry low.”  “What can we do to convert more customers into premium buyers?”  The above phrases have become ubiquitous in the eCommerce world. From bloggers to online store owners, getting higher conversions has become an obsession.  In eCommerce, conversions usually mean more 💰. More 💰 […]

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Increase your Average Customer Spend

How to Increase Average Customer Spend (ACS) with CRO

For ecommerce website owners there is much that can be done to increase average customer spend (ACS), however, most of these ’things” require a set of SaaS tools which require significant time, resources and effort to utilize.  Another problem is that although there are many articles out there explaining what needs to be done to […]

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best ecommerce website

How to Create the Best Ecommerce Website Experience

There are many factors that go into creating an engaging website, but without question, the starting point must be content creation.  Your website is just a content delivery system, even if you choose the best ecommerce website builder and use the best theme available or create your own bespoke stunning website, none of it matters […]

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mobile friiendly

Mobile Friendly Test for CRO

One common assumption is that because a website is responsive is that it is also mobile-friendly.  This is frequently not the case, and consequently, businesses are often unaware that their website has been classed as unfriendly by Google search. While there is simple mobile-friendly tests that can be carried out, to test for mobile SEO, […]

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