Choice Architecture + Nudge Marketing + Neural Marketing

What is Choice Architecture + Nudge Marketing for CRO

The role of Choice Architecture is to present choices in the right light and context to influence decisions. The decisions to be made are conversion points or micro conversion points, these are points in the conversion funnel where visitors are asked to make a decision at a specific time and place and in real time. […]

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What is a buyer persona?

How to Build a Better Buyer Persona

What is a Buyer Persona? A buyer persona otherwise known as a customer persona, audience persona or marketing persona is a personality construct of your ideal customer, pieced together by your marketing team to better define who to target with marketing campaigns and advertisements. The purpose, – to improve conversion. It is an important step […]

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Shop Messages + Leaving Page Best Practices

What Shop Messages + Leaving Page Best Practices to use?

Your customers are leaving, How dare they after you have spent so much time and effort to get them to your website 🙁  To understand why they are leaving you need to treat every web page like a leaving page using leaving page best practices. Have you spent a fortune on advertising and provided great offers […]

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When to send email blasts

When is the Best Time to Send Email Blasts or Email Campaigns?

The question of when the best time to send email campaigns is a very different question to when is the best time to send email blasts, but because we are dealing with ecommerce the process and considerations are very much the same.  Whichever scenario brought you to this article the following applies:- using email blasts […]

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How a beauty store doubled its orders with seasonal campaigns?

How a beauty store doubled its orders with seasonal campaigns?

Regardless of the occasion, holidays are always important for e-commerce store owners. These are the times when they get the chance to build a customer base and trust. Chances are that the better offers we communicate these times of the year the more visitors will buy that one special gift from us. I’m pretty sure […]

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8 Sure-Fire Ways To Keep Your eCommerce Customers Coming Back in 2019

8 Sure-Fire Ways To Keep Your eCommerce Customers Coming Back in 2019

Looking to make waves in the eCommerce sector? That’s a great idea. The eCommerce sector is booming, with stats showing that 95% of all purchases will be made online by 2040. And while 2040 is a long way off, there’s no better time to make a start than now. However, there’s work to be done […]

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How to Calculate conversion rate

Conversion Confusion – How to Calculate Conversion Rate

On a global level (the entirety of your website), your website conversion rate is the sum of all your website optimization efforts, providing an indication of future sales by calculating the percentage conversion from the number of sales from the total number of website visitors.  In terms of conversion rate optimization this is of little value because […]

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