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In 2024, creating and sharing high-quality content is more important than ever. The digital landscape is constantly evolving, and staying ahead means refining your content marketing strategy.
Whether you’re a seasoned content marketer or just starting out, knowing the latest trends and techniques is crucial.
In this article, we’ll share seven essential content marketing tips. These insights will help you engage your target audience, boost your reach, drive more organic traffic to your site, and generate sales.
Ready to take your content marketing strategy to the next level? Let’s jump in!
What is content marketing?
We’ve all heard the phrase “content marketing”. But what is it exactly?
According to the Content Marketing Institute (the best-known online content marketing education organization), “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
By this definition, it’s clear that content marketing is way more than just blogging. When you really think about it, every part of marketing requires content:
- Social media marketing: without content, your followers won’t engage with you.
- PPC ads: you need high-quality content behind your ads.
- Landing pages: a good landing page takes much more than a nice design and layout – a killer headline, value proposition, benefits, and an explanation are all essential pieces of content for success.
- PR: how you present your business and connect with your customers is driven by the “voice” of your brand.
- SEO: search engines are increasingly smarter with learning algorithms that pay attention to content.
You can see that content plays a role in every aspect of your digital marketing. What this means is you shouldn’t separate content marketing from your overall marketing strategy.
Content marketing helps you express the personality of your business, establish trust, and build a relationship with your audience.
If you’re new to the world of content marketing and building marketing sites, writing a blog on your website is a good place to start.
7 content marketing lessons
Blogging is essential for every business. A regularly updated blog gives your visitors a reason to come back to your site.
It also helps you rank higher for specific keywords in Google, and it can help you to drive sales.
Here are 7 of the most important content marketing tips we’ve learned after writing hundreds of blog posts.
Ok, let’s get started with the first important lesson on building a powerful blog to skyrocket your content marketing strategy!
1. Invest in amazing photos
“A picture is worth a thousand words,” or so the saying goes, and it’s doubly true for the photos you use on your blog.
Vibrant, high-resolution photos with relevant imagery can help you to tell a story and guide your readers through your content. Great photos help you to get more social shares, and they also help SEO. Want more proof why photos are important?
Check out this study below from Socialbakers. They discovered that images on Facebook constituted 93% of the most engaging posts!
The best part is, you don’t even have to pay for amazing photos. There are many websites where you can get free, high-quality stock photos.
Here are just a few examples:
2. Headlines really matter
Before you even start creating the content itself, you need to draw people’s attention to your post with an amazing headline.
Peter Koechley from Upworthy says “When we test headlines we see a 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.”
According to our experience, list posts (e.g. – top 10) and “how-to” posts work well. But you also need to pay attention to the words you use: emotive headlines typically encourage more engagement.
Bonus tip from the OptiMonk marketing team:
Use CoSchedule to analyze a variety of headlines and choose the best one.
Check out below how it helped us find the best headline for this article.
3. Don’t make it too promotional
The secret to creating great content is providing real value to your readers. You can only provide real value if you avoid “being too salesy” as much as possible. We understand that you’re excited to promote your latest product or service, but if you talk too much about your business, people will lose interest in your content.
When you talk about your business, try to make it seamless. Answer your readers’ questions while offering them a solution to their problems.
Bonus tip from the OptiMonk marketing team:
We only mention our software in an article when it makes sense. If it has nothing to do with the subject we’re writing about, then we won’t mention it. When we do mention it, we’ll use only one or two sentences and then add a simple note: “Would you like to learn more about popups? Click here to download our free eBook.”
4. Share, share and share again
Finding great photos, creating a great headline and crafting an article that your readers find valuable is not enough. Your job isn’t done once you’ve published your content. The next step is to start promoting it. You’ve got to spread the word to get people to pay attention and read your article.
You can distribute your content via newsletter, share it with your social media followers and use advertising to promote it to cold audiences. And don’t stop after sharing it only once. Share your article when it’s published, share it 2 months later, and 6 months later again to get the most traffic you can from your efforts.
The point is: don’t forget to promote your content after you’ve spent many hours creating it and perfecting it. Actually, writing your content should be only 20% of the job, and promotion should be the other 80%.
Research from Coschedule shows that sharing your content more than once on social media can increase your traffic by 3,150%!
5. Quality over quantity
There’s no point in writing a 20-page long article if it’s full of bull crap. To provide the greatest value to your readers, your content should be short and to the point.
This rule applies to the content you produce and the frequency of your blog posts.
It’s important to remember that an article writer can assist you in crafting concise and informative articles.
It’s better to publish one quality article per month that provides real value, rather than publishing one every week that’s poor quality and doesn’t offer a substantial benefit to your readers.
6. Use a content marketing editorial calendar
Using an editorial calendar for your blog helps to organize and categorize your content.
By customizing an editorial calendar for your business, you can plan ahead and stay on track.
This also helps prevent your blog from getting in the way of other business activities by knowing when each piece of content will be produced, published and shared.
Based on our experience, an editorial calendar is essential to building an awesome blog.
7. Stay consistent
Once you determine how often you’ll publish your content, it’s vital to stay on track with consistent posts – that’s why an editorial calendar is so helpful.
Whether you publish on a monthly or a weekly basis, your content needs to be delivered on time.
Your engaged readers will come to expect their “monthly tip” or “weekly news” and staying consistent builds trust and credibility. Be sure to keep quality consistent too, and make sure your writing has a uniform style.
FAQ
What are the 5 C’s of content marketing?
The 5 C’s of content marketing are a framework that helps marketers create effective strategies:
- Content: Creating valuable, relevant, and engaging content tailored to your audience’s needs.
- Context: Understanding where and how your audience consumes content, and tailoring your approach accordingly.
- Channels: Choosing the right platforms and channels to distribute your content effectively.
- Consistency: Maintaining a regular publishing schedule to keep your audience engaged and build trust.
- Conversion: Driving actions from your audience, whether it’s signing up for a newsletter, making a purchase, or sharing content.
How to refine your content marketing efforts?
To refine your content marketing efforts, focus on target audience analysis to understand evolving needs, conduct regular content audits to optimize performance, and prioritize quality over quantity. Stay updated with SEO best practices, engage with your audience for feedback, and experiment with different formats and channels. Use analytics to measure success and adapt strategies accordingly, while embracing industry trends and continuous learning to stay competitive and drive meaningful results.
How do you build a content marketing strategy?
Building a content marketing strategy involves several key steps:
- Define your goals: Determine what you want to achieve with your content marketing efforts, whether it’s boosting brand awareness, lead geneartion, or customer retention.
- Know your audience: Conduct thorough research to understand your target audience’s demographics, preferences, and behaviors.
- Develop valuable content: Create content that addresses your audience’s pain points, educates them, or entertains them.
- Choose your channels: Select the platforms and channels where your target audience is most active and likely to engage with your content.
- Plan your content calendar: Establish a consistent publishing schedule to maintain audience interest and engagement.
- Measure and analyze: Monitor the performance of your content using analytics tools, and adjust your strategy based on insights.
What are the best content marketing courses?
There are several reputable content marketing courses available to enhance your skills. For example, HubSpot’s Content Marketing Certification offers a comprehensive course on content strategy, creation, promotion, and analytics.
Wrapping up
Content plays a part in every aspect of your digital marketing. When you’re just getting started with content marketing, a blog for your business is a great first step. There are thousands of blogs on the internet, so you’ll need to create content that’s valuable and unique to stand out from the crowd.
Find great photos that express your topic, write effective headlines, craft your content so it provides value, share it so people pay attention, and stay consistent by using a content calendar. It seems like a lot, but once you hit your rhythm, you’ll see the results.
Now that you have a basic knowledge, you need to start your content marketing strategy. Thanks for reading!
What should you do next?
Thanks for reading till the end. Here are 3 ways we can help you grow your business:
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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