80-20 Sales and Marketing

The best selling book “80/20 Sales and Marketing” was written by marketing consultant Perry Marshall.  He argues that sales and marketing professionals can save 80 percent of their time and money by targeting the right 20 percent of their market.  Perry then provides strategy and software to greatly improve results, the 80/202 and 80/203 to gain 10X, even 100X the success.

OptiMonk provides the means to identify and target the right 20 percent, greatly improving conversion.