Analytics

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. […]

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AdBlock

AdBlock allows users to prevent advertisements from being displayed. […]

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Above the Fold

What is above the fold? The above the fold section of a website is the content that’s shown before the user scrolls down. All the content below that is referred to as “below the fold.” Above the fold – the history To understand where the term “above the fold” comes from, we need to think […]

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A/B/n Testing

A/B testing is the practice of testing more than two versions of a campaign and comparing which variant drives more conversions. “N” refers to the number of versions being tested. […]

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A/B Testing

A/B testing is the practice of showing two or more variants of a campaign (e.g. landing page or popup campaign) to different segments of visitors and comparing which variant drives more conversions. The one that achieves a higher conversion rate is the winning variant. […]

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A/A Testing

What is A/A testing? A/A testing is a way of double-checking the results of any A/B testing platform by split testing between two identical versions of a webpage. Essentially, this means you’re showing the exact same webpage to two groups of people. In theory, the A/A test should result in no difference between the control […]

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