What is an overlay? An overlay is a type of website message that covers part of the base content of your website. Overlays are commonly known as popups, but there are actually several different formats they can take. Overlays are meant to deliver an important message to website visitors. Often, they’re designed to collect emails […]
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Organic Traffic
Visitors who find a website through a search engine query. […]
Open Rate
What is the open rate? The open rate measures the percentage of recipients that open an email marketing campaign. Every time a subscriber opens an email, it counts towards your open rate. Why does open rate matter? If nobody opens your marketing emails, then your campaigns have no chance of achieving their goals. That’s why […]
Onsite Messages
Onsite messages give you a second chance to communicate with your visitors and convince them to take the desired action. Using onsite messages, you can display tailored messages on your website with a popup, sticky Bar, side message, or fullscreen. […]
Omnichannel Retailing
What is omnichannel retailing? Omnichannel retailing is a business model that involves using multiple channels (e.g. marketplaces, social channels, brick-and-mortar stores, etc.) to offer customers a seamless shopping experience. Across these online and offline channels, the customer journey should be unified from the first touchpoint to the last. Research has shown that 9 out of […]
