Halloween is coming soon, so it’s time to prepare your seasonal campaigns!
According to the NRF, participation in Halloween-related activities will reach pre-pandemic levels this year. In fact, 69% of consumers are planning to celebrate the holiday, up from 65% in 2021. And total Halloween spending is expected to reach a record $10.6 billion.
It sure seems like Halloween is a great opportunity for ecommerce stores to get creative and create some “spooktacular” sale campaigns. To help you, we’ve collected 4 personalization ideas for Halloween that will grow your sales.
Before we get into the 4 ideas, let’s discuss why you should personalize your website during Halloween (and throughout the year, to be honest).
First off, customers want (and expect) personalized experiences that save them time and effort. 80% of consumers are more likely to buy from a company that provides a tailored experience, and 70% of consumers say that how well a company understands their individual needs impacts their loyalty.
While these statistics are very powerful, there are only a few businesses that actually focus on personalizing their websites.
When it comes to personalization, most marketers go straight to email marketing. They probably believe they have more data about their email subscribers than they do about their website visitors. But this assumption isn’t right: you have plenty of data about website visitors as soon as they land on your website, and you have even more about returning visitors.
Examples of data you know about your visitors:
- The medium and source where they arrived from
- The landing page they arrived on
- Their browsing history on your website
- Website searches
- Their purchase history
And what kind of results can you expect when you personalize your website content? Brands see returns of $20 per $1 spent.
Now you’re probably convinced that you should use personalization, but maybe you’re not sure how to start. Not to worry—Halloween is the perfect opportunity to try out website personalization for yourself with these 4 ideas (plus ready-to-use templates) to help boost your sales!
1. Get new visitors to subscribe to your email list
Email is an incredibly effective digital marketing channel, allowing ecommerce businesses to communicate directly with their customers.
Generally, it’s easier to convince new visitors to give you their email addresses than to convince them to make a purchase immediately.
For new visitors who browse your category or product pages, a seasonal discount is an excellent incentive to get them to subscribe to your newsletter.
Once they sign up and get the discount, they’ll be more likely to purchase from your store in the future.
2. Keep visitors engaged with a lucky wheel
Lucky wheels are another proven tactic for collecting email addresses. OptiMonk’s lucky wheel popups have a 13.23% average conversion rate. That’s more than double the 5.10% conversion rate of classic email popups.
A lucky wheel popup is the perfect way to save your abandoning visitors who haven’t subscribed to your newsletter yet.
Your visitors will be excited to try their luck on this irresistibly spooky popup.
3. Promote your special offer for people who are already on your list
Everyone loves a good deal. If you have a discount or buy-one-get-one-free offer that you’re planning to run for Halloween, promoting it on a popup will help make sure your visitors know about it.
This template is perfect for visitors who’ve already subscribed to your newsletter and just need a reminder when they’re about to leave your website without purchasing.
The orange and black popup is sure to put your visitors in a Halloween mood!
4. Save cart abandoners with a discount
66.5% of all shopping carts are abandoned. But luckily, cart abandonment popups help ecommerce store owners combat this problem.
A cart abandonment popup with a countdown timer helps to increase the sense of urgency, convincing customers to buy now rather than later.
Updating your cart abandonment popups to fit with the season gives your visitors the impression that you’re putting a lot of effort into your site, and also makes the offers seem more fleeting.
Hopefully you’ve been inspired to use one (or all) of our Halloween-themed templates to personalize your website! There’s not really a downside to keeping your onsite messages fresh, especially since the Black Friday/Cyber Monday and holiday seasons are coming up. All the email addresses you collect and first-time customers you attract with these messages just might add to your revenue as the ecommerce market heats up.
You can access these templates (as well as more than 400 other professionally-designed templates) with a free OptiMonk account. So if you haven’t signed up yet, why not do it today?