Holiday Popup Examples & Templates to Boost Your Holiday Sales

Barbara Bartucz
September 26, 2024
Conversion
6 min read

As the holiday season approaches, you’re probably gearing up for one of the busiest times of the year. The question is: how do you stand out in the sea of festive promotions and sales?

One effective strategy is using holiday popups—those eye-catching messages that grab attention and drive action.

In this article, we’ll show you how to use popups to boost your holiday sales, share top-performing examples, and provide ready-to-use templates to help you maximize your success this season.

Ready to make the most of the holiday rush? Let’s get started!

What are holiday popups?

Holiday popups are those cheerful, seasonal messages that pop up as overlays on your website to get visitors into the festive spirit. Think of them as your website’s holiday cheerleader, rallying customers to take action.

These popups often highlight limited-time offers, exclusive deals, or events, urging visitors to make a purchase while they can.

What are the benefits of using holiday popups?

Holiday popups aren’t just about flashing festive graphics. They’re strategic tools that tap into the excitement of the holiday season.

Here’s why they work:

1. They capture the holiday spirit

A well-designed popup can create a warm, festive vibe on your site. It sets the tone for holiday shopping, making customers feel more engaged and ready to browse.

2. They boost conversions

Urgency is a powerful motivator. Holiday popups often feature time-sensitive discounts, flash sales, or free shipping deals, which can encourage a hesitant shopper to click “buy.”

3. They help collect customer information

Holiday popups are a great way to grow your email or SMS list. Offer something valuable in return—like access to exclusive holiday deals—and watch those sign-ups roll in.

4. They increase average order value

Want to boost your holiday revenue? Use popups to suggest product bundles, upsell items, or offer discounts on higher order values. Many customers are looking for gift sets or add-ons, and a popup can nudge them to spend a little extra.

Top 11 holiday popup examples

Looking for inspiration? Here are 11 top holiday popup examples from real brands that have mastered the art of festive persuasion:

1. BlendJet’s holiday sale popup

BlendJet keeps it simple but effective with a tiered discount structure. Their popup offers 10% off one BlendJet, 15% off on two, and 20% off on three, all in exchange for the customer’s email address.

This not only encourages higher cart values but also helps grow their email list for future marketing efforts.

2. Obvi’s Black Friday popup

Obvi uses a two-step approach with their Black Friday popup. First, a teaser appears, and if the visitor clicks, the full popup opens. The popup also features a countdown timer, adding urgency and building excitement ahead of the big sale.

By collecting phone numbers, Obvi gains direct access to their customers, ensuring they’re first to know when the sale starts.

Read the whole case study here.

3. Topperswap’s Christmas popup

Topperswap capitalizes on the power of curiosity with a mystery discount popup, enhanced by a festive Christmas design.

By hiding the exact percentage off, they entice visitors to take action just to see what kind of deal they’ll get.

This psychological trick taps into shoppers’ innate curiosity, increasing engagement and click-through rates.

4. The Body Shop’s lucky wheel popup

Why not add a playful twist to your popups? The Body Shop does just that with their lucky wheel popup. Customers spin the wheel to reveal their discount, making it a fun, interactive experience.

The Body Shop adds a festive touch with copy like “Ho-ho-ho… What did Santa bring you?”

This approach not only keeps visitors engaged but also adds an element of excitement, encouraging them to participate and claim their reward.

5. Tuur’s Black Friday popup

Tuur’s popup focuses on showcasing high-quality product photos alongside their Black Friday offers. Visuals can be a powerful driver for conversions, especially during sales events.

By highlighting their products in the popup, Tuur ensures that shoppers see exactly what’s on offer, tempting them to click through and make a purchase.

6. Hisleep’s Cyber Monday popup

Hisleep knows that Cyber Monday is just as crucial as Black Friday, and their popup reflects that. It features substantial discounts (up to 70%) on their premium products, making it clear that this is a limited-time opportunity.

The straightforward design and prominent discount messaging keep the focus on savings, motivating visitors to take advantage of the deal.

7. Virgostop’s product recommendation popup

Virgostop personalizes their holiday popup by offering product recommendations based on each visitor’s browsing history. This tailored approach makes the popup feel relevant and timely, increasing the likelihood of conversions.

Pairing these personalized recommendations with exclusive holiday discounts gives shoppers an extra incentive to buy.

8. Grosarget’s Christmas popup

Grosarget gets creative with their Christmas popup by turning their product images into a festive Christmas tree design. This visually appealing popup not only highlights their products but also taps into the holiday spirit, making it both eye-catching and memorable.

It’s a clever way to combine branding with seasonal appeal.

9. WodBottom’s Black Friday popup

WodBottom offers early access to their Black Friday deals with a popup that promises up to 75% off.

The CTA button—”Get Early Access”—creates a sense of exclusivity, making visitors feel like they’re getting special treatment. This can be a powerful motivator for shoppers who don’t want to miss out on the best deals.

10. Extreme Digital’s win a gift popup

Everyone loves the chance to win something for free, and Extreme Digital capitalizes on this with their win-a-gift holiday popup. Visitors have the opportunity to win a prize, like a facial epilator or razor, simply by engaging with the popup.

This element of surprise and reward keeps customers excited and more likely to continue shopping.

11. ZooShoo’s Black Friday popup

ZooShoo uses a tiered discount strategy in their Black Friday popup. Shoppers can get $20 off if they spend over $60 or $30 off if they spend over $80.

This approach encourages higher spending and gives customers a sense of flexibility, allowing them to choose the deal that works best for them based on their shopping cart.

The best holiday popup templates

Now that you’ve seen some real-world examples, it’s time to create your own!

Here are some holiday popup templates for different occasions. Feel free to customize them to match your brand’s style and messaging.

1. Christmas

2. Black Friday

3. Cyber Monday

4. New Year’s Eve

Wrapping up

Holiday popups are a powerful tool for driving sales, capturing leads, and engaging your website visitors during the busiest shopping season of the year.

Whether you’re gearing up for Black Friday, Christmas, or New Year’s Eve, the right popup can help boost your holiday sales and maximize your marketing efforts.

For the best results, remember to keep your popups festive, engaging, and focused on enhancing the customer experience.

Create your free OptiMonk account and get ready for the holiday season now!

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Written by

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.

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