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How a Mystery Discount Skyrocketed Nexus Nutrition’s Email Subscribers

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Nexus Nutrition, faced the common challenge of building an email list. However, they turned the tables with a successful strategy, achieving an 11.78% email conversion rate and a 4.28% phone number conversion rate. Discover how they did it.

Website: nexusnutrition.com Industry: Nutrition

Meet Nexus Nutrition

Nexus Nutrition case study

Nexus Nutrition is a well-known name in the Australian health and wellness scene. Recently, they grabbed attention with a high-profile collaboration with Netflix’s Cobra Kai. 

But behind the scenes, they were tackling a significant challenge: growing their email list.

The challenge

Like many ecommerce brands, Nexus Nutrition initially relied on a straightforward approach: a discount popup during Afterpay Day, a major Australian shopping holiday. 

Discount popup of Nexus Nutrition

The idea was simple: offer a discount in exchange for an email address. 

While this method did bring in some new subscribers, it wasn’t enough to meet their growth goals.

The solution

Luckily, this was the point when E2 Agency by Jason K Williamson took control and helped Nexus Nutrition to supercharge their email list-building. 

E2 decided to try something new: instead of just offering a straightforward discount, they tapped into the power of curiosity by creating a mystery discount popup.

Customers were asked to enter their email to unlock a mystery discount, which led to higher engagement and more sign-ups.

Nexus Nutrition mystery discount pop-up form

But E2 Agency didn’t stop there. They took things to the next level with the Trojan Horse method, developed by Jason K Williamson. 

This strategy involved a two-step process: first, they asked customers for their email address. Then, once they’d opted in, they invited them to join the SMS club in exchange for exclusive perks like early access to sales and new products.

Nexus Nutrition discount popup

E2 Agency’s Optimized Welcome Series template delivers impressive results. The first email sees on average a 15%+ click rate.

Here’s the structure:

  1. Hero section with a “Click to activate” discount code (auto-applied).
  2. Short copy explaining the offer and urgency (48-hour limit).
  3. Bestsellers and top collections highlighted with 4-6 product cards.
  4. 1-3 testimonials.
  5. Final CTA to “Activate 10% savings” and shop.
Nexus nutrition email flow

The results

After installing a new popup, they saw 686 new sign-ups, generating an extra $21,000 in revenue from June to July. Before this, the previous welcome flow made no revenue for two months.

The Trojan Horse method certainly delivered—Nexus, with the help of E2 Agency, has achieved an 11.78% conversion rate for emails and a 4.28% conversion rate for phone numbers.

This case study is a testament to the power of collaboration. E2 Agency helped Nexus achieve exceptional results by taking the lead and providing guidance.

With over 11 years of experience, working with over 1,000 brands, and generating over $200 million in revenue, E2 Agency is a proven leader in the industry. 

As a lead email/SMS mentor at Daily Mentor, they are committed to helping businesses optimize their marketing strategies.

Want to see similar results for your brand? Book a consultation today.

Conclusion

These figures highlight the power of a well-planned strategy when it comes to turning visitors into loyal subscribers.

If email list-building has you stuck, try the Trojan Horse method. 

Ready to see similar results? Check out the templates below and get started today!

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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