Welcome to the
OptiMonk Academy

Learn how to grow your business with OptiMonk for free. Go all in with the full courses or watch a few lessons in your coffee break. It’s up to you.

Available courses

No matter how familiar you’re with website personalization or OptiMonk,
you’ll find a class that fits your level of knowledge.

Website personalization

Learn the basics to kick off your web personalization journey.

14 lessons Start the course

Getting started with OptiMonk

Learn the basics of OptiMonk and launch your first campaign.

7 lessons Start the course

OptiMonk Product Lessons

Learn the ins and outs of all OptiMonk features.

7 lessons Start the course

Customer Value Optimization

Learn how to create an incredible customer journey.

10 lessons Coming soon

Website personalization course

What you’ll learn in this course:

Introduction to website personalization

Start the lesson

03:23

Lesson 1.1. Types of website personalization

Start the lesson

01:54

Lesson 1.2. What data do you need for website personalization?

Start the lesson

03:27

Lesson 1.3. Technical challenges of website personalization

Start the lesson

03:29

Lesson 1.4. The website personalization process & how to get started

Start the lesson

02:22

Lesson 2.1. Discovering the best website personalization opportunities

Start the lesson

04:16

Lesson 2.2. Visitor segmentation best practices

Start the lesson

03:08

Lesson 2.3. Choosing the right moment to display your messages

Start the lesson

02:39

Lesson 2.4. Top ecommerce personalization use cases

Start the lesson

06:46

Lesson 3.1. Choosing the message format

Start the lesson

03:20

Lesson 3.2. Finding the right value proposition

Start the lesson

05:14

Lesson 3.3. Craft a high-converting message

Start the lesson

03:35

Lesson 4.1. How to evaluate the effectiveness of your personalization efforts

Start the lesson

03:02

Lesson 4.2. What is A/B testing and how to do it correctly?

Start the lesson

02:40

Getting started with OptiMonk

What you’ll learn in this course:

Lesson 1: What is OptiMonk

Start the lesson

01:20

Lesson 2: Installing OptiMonk

Start the lesson

01:26

Lesson 3: Introduction To The Admin

Start the lesson

02:25

Lesson 4: How To Choose A Template

Start the lesson

02:13

Lesson 5: Design Your Message

Start the lesson

04:06

Lesson 6: Triggering Rules

Start the lesson

01:45

Lesson 7: Targeting Rules

Start the lesson

03:50

OptiMonk Product Lessons

What you’ll learn in this course:

Lesson 1: Segments

Start the lesson

02:20

Lesson 2: Cart rules

Start the lesson

02:25

Lesson 3: Current page rule

Start the lesson

02:01

Lesson 4: Dynamic Content

Start the lesson

03:17

Lesson 5: Embedded Content

Start the lesson

03:17

Lesson 6: Experiences

Start the lesson

02:42

Lesson 7: Multi-campaign A/B Test

Start the lesson

01:51

Customer Value Optimization

What you’ll learn in this course:

Lesson 1: Customer Value Optimization Guide

Start the lesson

03:31

Lesson 2: How to design your first popup

Start the lesson

03:31

Lesson 3: How to design your first popup

Start the lesson

03:31

Don’t have an OptiMonk account yet?

Get started now and turn traffic into sales!