Welcome to the
OptiMonk Academy

Learn how to grow your business with OptiMonk for free. Go all in with the full courses or watch a few lessons in your coffee break. It’s up to you.

Available courses

No matter how familiar you’re with website personalization or OptiMonk,
you’ll find a class that fits your level of knowledge.

Getting started with OptiMonk

Learn the basics of OptiMonk and launch your first campaign.

7 lessons Learn more

OptiMonk product lessons

Learn the ins and outs of all OptiMonk features.

7 lessons Learn more

Conversion rate optimization

Learn how to optimize conversions in ecommerce.

5 lessons Learn more

Website personalization

Learn the basics to kick off your web personalization journey.

14 lessons Learn more

Ecommerce marketing tips

Learn proven ecommerce marketing strategies to increase sales.

7 lessons Learn more

Website personalization course

What you’ll learn in this course:

Introduction to website personalization

Start the lesson

03:23

Lesson 1.1. Types of website personalization

Start the lesson

01:54

Lesson 1.2. What data do you need for website personalization?

Start the lesson

03:27

Lesson 1.3. Technical challenges of website personalization

Start the lesson

03:29

Lesson 1.4. The website personalization process & how to get started

Start the lesson

02:22

Lesson 2.1. Discovering the best website personalization opportunities

Start the lesson

04:16

Lesson 2.2. Visitor segmentation best practices

Start the lesson

03:08

Lesson 2.3. Choosing the right moment to display your messages

Start the lesson

02:39

Lesson 2.4. Top ecommerce personalization use cases

Start the lesson

06:46

Lesson 3.1. Choosing the message format

Start the lesson

03:20

Lesson 3.2. Finding the right value proposition

Start the lesson

05:14

Lesson 3.3. Craft a high-converting message

Start the lesson

03:35

Lesson 4.1. How to evaluate the effectiveness of your personalization efforts

Start the lesson

03:02

Lesson 4.2. What is A/B testing and how to do it correctly?

Start the lesson

02:40

Getting started with OptiMonk

What you’ll learn in this course:

Lesson 1: What is OptiMonk

Start the lesson

01:20

Lesson 2: Installing OptiMonk

Start the lesson

01:26

Lesson 3: Introduction to the admin

Start the lesson

02:25

Lesson 4: How to choose a template

Start the lesson

02:13

Lesson 5: Design your message

Start the lesson

04:06

Lesson 6: Triggering rules

Start the lesson

01:45

Lesson 7: Targeting rules

Start the lesson

03:50

OptiMonk product lessons

What you’ll learn in this course:

Lesson 1: Segments

Start the lesson

02:20

Lesson 2: Cart rules

Start the lesson

02:25

Lesson 3: Current page rule

Start the lesson

02:01

Lesson 4: Dynamic content

Start the lesson

03:17

Lesson 5: Embedded content

Start the lesson

03:17

Lesson 6: Experiences

Start the lesson

02:42

Lesson 7: Multi-campaign A/B test

Start the lesson

01:51

Conversion rate optimization

What you’ll learn in this course:

Introduction to conversion rate optimization

Start the lesson

09:14

Lesson 1: A/B testing

Start the lesson

18:29

Lesson 2: Popups and other overlays

Start the lesson

10:17

Lesson 3: Website personalization

Start the lesson

10:16

Lesson 4: The CRO process

Start the lesson

11:25

Ecommerce marketing tips

What you’ll learn in this course:

How to build an email list fast

Start the lesson

02:56

Exit-intent popups

Start the lesson

02:55

Conversion rate optimization tips

Start the lesson

03:56

Product page optimization

Start the lesson

05:56

Upselling

Start the lesson

03:09

Gamification marketing

Start the lesson

05:31

Black Friday marketing tips

Start the lesson

06:09

Don’t have an OptiMonk account yet?

Get started now and turn traffic into sales!