Have you ever been in a store and felt like the salesperson was reading your mind? They seem to know exactly what you want, offering you your favorite bottle of wine, a book in your preferred genre, or a bar of chocolate you adore.
Coincidence or conspiracy?
Actually, it’s just the power of product recommendations in action.
And one of the easiest ways to deliver that personalized touch in your online store is through product recommendation popups. These strategic popups not only guide shoppers to products they’ll love but also help boost your sales in the process.
In this article, we’ll explore nine standout examples of brands using product recommendation popups to drive conversions and show you how you can implement them in your store to meet those rising customer expectations.
Let’s dive in!
Product recommendation popups are a crucial type of website popups that appear on a website to suggest products based on visitor behavior, preferences, or cart contents. By analyzing browsing history, cart activity, or past purchases, these popups provide tailored suggestions that make shopping easier and more engaging for customers.
For example, if a customer is about to leave the site or has items in their cart, a popup can offer related products or best sellers, nudging them toward a purchase.
Product recommendation popups are powerful tools for boosting sales, improving the user experience, and increasing average order value.
Product recommendations offer a range of benefits for both customers and store owners. Here’s how they can help:
These popups provide tailored product suggestions by analyzing a customer’s browsing history, past purchases, or current cart contents. This personalization makes shoppers feel understood and catered to, creating a more seamless and relevant shopping experience.
It turns window shoppers into buyers by showing them exactly what they’re looking for, without them having to search.
Product recommendation popups naturally encourage customers to add more to their cart by recommending complementary or frequently purchased items.
For example, suggesting matching accessories or offering product bundles can boost the overall value of their order, leading to a bigger checkout total without feeling pushy.
Exit-intent popups are a great way to win back shoppers who are about to leave your site.
These popups can trigger a last-minute recommendation or special offer, such as a discount or free shipping, which often persuades customers to stay and complete their purchase instead of abandoning their cart.
Popups don’t just sit there—they actively engage shoppers by offering suggestions that keep them exploring your store longer.
By serving up relevant product recommendations at key moments, you extend the time shoppers spend on your site, increasing the likelihood that they’ll make a purchase.
When popups offer timely, personalized recommendations, customers are more likely to buy, leading to higher overall sales while also helping to increase customer satisfaction.
These popups keep customers happy by making the shopping process smoother and more enjoyable.
Now that we’ve covered the basics, let’s look at nine brands nailing product recommendation popups. These real-world examples should give you plenty of inspiration on how to promote products!
Online boutique Millie n Me uses personalized popups on their product pages to recommend other products that will suit visitors’ tastes.
These suggestions are based on past browsing behavior (maxi dresses, in this case), making the recommendations feel personal and relevant. This approach keeps customers on the site longer and increases the chances of a sale.
Craft Spirit Shop takes personalization up a notch by recommending tropical rums to visitors on rum product pages.
The headlines in their popups are also dynamically personalized to greet visitors with tailored messaging. This strategy not only increases engagement but also helps customers discover relevant products they’ll love.
Parfume Lab welcomes returning visitors with a “Pick up where you left off” sidebar popup.
This smart recommendation tool displays products they previously looked at, making it easy for customers to finish buying their next favorite fragrance without having to search.
Goldelucks uses festive popups to boost their average order value. When a customer adds a treat to their cart, a popup suggests complementary items like donut boxes or holiday-themed sweets.
This upselling tactic encourages customers to treat themselves further, turning a small buy into a high-value purchase.
Shopify store Bukvybag keeps their product recommendations timely by showcasing “Top Picks of August” in this popup.
By aligning their suggestions with seasonal trends and product launches, they keep the recommendations relevant and fresh, enticing shoppers to explore more.
Lammle’s takes full advantage of exit-intent popups to recommend products when customers are about to leave.
These product suggestions are based on cart contents, and they sometimes include discounts or upsells, which can encourage customers to rethink their decision to leave and make a purchase instead.
Indestructible Shoes uses popups to promote “January Bestsellers” to shoppers. By highlighting popular products, they build trust and encourage visitors to consider highly-rated items.
This approach works especially well with first-time visitors who may need help narrowing down their choices.
The Body Shop integrates the holiday spirit into their popups, offering personalized product recommendations for gifts like “Caring Gifts for Your Mom” or “Manful Gifts for Your Dad.”
Themed popups like these drive higher conversions during busy shopping periods by helping customers find gifts easily.
Online store Olive Oil Lovers takes a more straightforward approach with their product recommendations by offering a 20% discount for new visitors.
This popup appears when customers add something to their cart, and it doesn’t just suggest products—it incentivizes customers to try something new with a tempting offer, making it hard to resist adding an extra item to their cart.
Inspired by these examples? Here’s a step-by-step guide to creating your own product recommendation popups for your online business.
To get started, select a tool that specializes in product recommendation popups. OptiMonk is a great option, offering plenty of customization features and seamless integration with popular ecommerce platforms.
Before diving into design, get clear on what you want to achieve. Are you trying to reduce cart abandonment? Increase average order value? Improve the customer experience? Define your primary goal, and let it guide your strategy.
OptiMonk offers over 300 customizable popup templates for different popup styles and goals. Whether you’re focused on upselling, cross-selling, or reducing abandonment, there’s a template for every use case.
Use OptiMonk’s drag-and-drop editor to design an eye-catching popup that fits your brand’s look and feel. Be concise with your messaging—stick to the essentials and use a strong call-to-action (CTA), like “See Recommended Products” or “Shop Now.”
To make your popups more effective, segment your audience based on their behavior and what customers tend to do on your site. For example, you might want first-time visitors to see different product suggestions than returning customers.
At this point, you’ll also configure the popup to appear at strategic moments—like when a shopper is about to exit or after they’ve added something to their cart.
Once your popup is live, the real work begins. Track its performance closely, and run A/B tests to refine the design, messaging, and timing, especially if you’re using the popups to promote discounts. Small tweaks can make a big difference in your conversion rates.
If not executed properly, they might. But when popups are well-timed, personalized, and relevant, they enhance the shopping experience by helping customers find products they’re genuinely interested in, which helps to increase conversions.
Frequency should depend on customer behavior. For instance, show popups only when a visitor takes specific actions like adding an item to their cart or spending a certain amount of time on a product page.
Absolutely! Offering a discount can make your product recommendations even more enticing, especially for first-time visitors or when you’re promoting new arrivals.
Product recommendation popups are a simple yet effective way to boost your conversion rate and online sales. Whether you’re upselling, cross-selling, or just offering tailored suggestions, these popups help keep customers engaged while increasing your revenue.
The best part? With the right platform, implementing these popups is easier than ever. Follow the steps above, and you’ll be well on your way to turning casual browsers into loyal customers.
Now, it’s your turn to create product recommendation popups with OptiMonk and see the impact they’ll have on your business!
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Product updates: September Release 2024