Introducing the Scratchcard Template & Many More New Features

Introducing the Scratchcard Template & Many More New Features
Introducing the Scratchcard Template & Many More New Features

As we head into the summer, we are continuously working to help you make the most out of this season. So, we’ve launched many new features in the last couple of weeks that you should already be using to create better OptiMonk campaigns.

Here is a roundup of the features we have launched recently.

#1 The new scratchcard template

Attention gambling lovers! We’re excited to roll out a new template that we’ve been working on for quite some time.

It is brand new. It has never seen before. Nowhere. And it is fun. 😉

Meet your new secret weapon: the Scratchcard template!

Why email marketing is still important

There are all those new marketing opportunities, e.g., Messenger chatbots or Instagram influencers. But every marketer knows that email marketing is one of the most powerful ways to reach your target audience, even in 2019. Here are some statistics to prove that:

  • 99% of consumers check their email every day.
  • 59% of respondents say marketing emails influence their purchase decisions.
  • 73% of millennials prefer communications from businesses to come via email.

For more interesting facts you can check out HubSpot’s article.

But knowing all that doesn’t make it easier to build an email list. Most people get dozens of emails a day (many of them promotional), so they consider before subscribing to another email list. They either really need to love your brand, or you need to offer something irrecusable.

The two most common list building technique is offering a free eBook or providing an immediate discount in exchange for visitors’ email addresses. Let’s be honest, they work well.

But what if you could add some gamification to it?

Gamification of popups

Using gamification, you can trick your visitors to subscribe while having fun, right? It is human nature that we are competitive and love to win. Not to mention that it makes the user experience more fun and more enjoyable.

Think about the results you could achieve this way.

This is what we had in mind when we created our brand-new gamification template: the scratchcard. As its name applies, it was inspired by the gambling cards where one or more areas contain concealed information which can be revealed by scratching off an opaque covering.

When visitors arrive at your site, after filling out the form they can simulate scratching a card on a popup for a chance to win specific rewards or discounts.


If you like our lucky wheel template, you will LOVE this scratchcard template – and your visitors will love it too.

But of course, we’ve added many more new features in the last couple of weeks. So let’s see them!

#2 Cookie segmentation

You know that segmentation matters. It matters a lot. A well-segmented popup can get you more conversions.

That’s why we’ve been working to boost OptiMonk’s targeting options, and now you can segment your audience based on any cookie you want. Targeting cookie-specific segments of your audience helps you to target the customers based on tailored website experience.

Most ecommerce platforms automatically stores important information relating to the interaction of the user with the site. Using this feature you can display personalized messages to your logged in users, or to certain customer groups (e.g. VIP customers), just to mention a few examples.

Cookie segmentation

#3 Block IP addresses

From now on, you can also exclude visitors with certain IP addresses from your OptiMonk campaigns. For example, you may want to exclude yourself or your company from your campaigns to optimize your reports data. Using this new feature, you are able to do that.

#4 New Messenger templates

Using Facebook Messenger to connect with customers and prospects is a basic marketing technique in 2019. At least, it should be. Using Messenger sequences, you can achieve 80 to 90%+ open rates.

As you probably know, you can build a Messenger list using OptiMonk. But what you might not know is that we released 5 brand-new Messenger templates.

Here’s a sneak peek of the new templates:

New Messenger templates

#5 Trigger your popups after a JavaScript event

Using our brand-new triggering rule, you can display popups when a specific JavaScript event has occurred. You can show the popup after a visitor has completed any predefined action that is not handled by standard methods. You can enter any event that is used to track interactions that occur on your website.

For example, your campaign can be displayed when registered visitors log in to their account and the ‘user_login’ event has occurred.

Trigger your popups after a JavaScript event

#6 Dynamic Text Replacement for every element

Dynamic Text Replacement (DTR) allows you to customize the content of your on-site messages based on custom variables or cart attributes. For example, it is useful when you want to address customers by their name.

In this case, you need to use the following placeholder on your popup:

Dear [[attribute:firstname|Visitor]]!

When the visitor is a registered user and their first name is available, the popup will look like this:

When the visitor is not registered or logged in, the system will display the default value we provided in the placeholder.

DTR on popups

Until now, you were able to use DTR in the text of your popup. Now, OptiMonk allows you to use Dynamic Text Replacement on every element of your on-site message campaigns. Buttons, coupons, form fields, etc.

Sounds good? 🙂


As you can see, OptiMonk keeps getting better. And there is so much more to come.

Do you want to see our newest features live? If you already have an OptiMonk account, just log in. Otherwise, you can create a free OptiMonk account now.)

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