Cart Abandonment

Cart abandonment is an ecommerce term used to describe a potential customer who leaves their cart behind before completing the purchase. […]

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Overlay

What is an overlay? An overlay is a type of website message that covers part of the base content of your website. Overlays are commonly known as popups, but there are actually several different formats they can take. Overlays are meant to deliver an important message to website visitors. Often, they’re designed to collect emails […]

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Micro Conversion

What is a micro conversion? Micro conversions are the steps a user takes on the way toward making a larger conversion. For instance, signing up for an email newsletter would be a micro conversion while signing up for a paid subscription would be a macro conversion. These small actions, while not considered part of a […]

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Gross Merchandise Value

What is gross merchandise value (GMV)? Gross merchandise value (GMV) refers to the total value of merchandise sold over a given period of time (usually a quarter or a year). It’s used to measure a business’ growth. How to calculate the gross merchandise value? To calculate your gross merchandise value, you simply have to multiply […]

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Faceted Search

What is faceted search? Many ecommerce sites use faceted search to improve the onsite search experience for their customers. Faceted search works by using data about products so that visitors can refine their search queries, making it easier for them to find what they’re looking for. Faceting gives the user a complex structure of faceted […]

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Dynamic Text Replacement

Dynamic text replacement (DTR) is used when you want to customize the content of your messages based on custom variables or cart attributes. For example, when you want to address customers by their name, or display the total value of their current cart in your message. […]

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Average Revenue Per User

What is Average Revenue Per User? Average revenue per user (ARPU) measures the revenue generated by each customer. Companies typically calculate ARPU on a monthly basis.  For ecommerce stores, this shows how much the average customer spends per month. And for subscription services, it measures how much an average customer spends per monthly subscription period. […]

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Average Order Value

What is the average order value? Average order value (AOV) is an important ecommerce metric that measures the average dollar amount spent each time a customer places an order. In other words, the more customers tend to spend on their orders, the higher your average order value will be. How to calculate average order value? […]

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