Improve the effectiveness of your first-purchase discounts by giving them a seasonal spin with OptiMonk. The added sense of urgency will boost your conversion rates.

BASIC TACTIC

Package your offers into seasonal flavors

Improve the effectiveness of your first-purchase discounts by giving them a seasonal spin.

Group 1032 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-016.jpg"><cite><span class="b">basic</span><p><b>+20-40%</b>popup conversion rate</p></cite>Seasonal Offers<small>Package your offers into seasonal flavors</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
Expected results
+20-40%

popup conversion rate

Industry

Ecommerce

Message type

Popup

Tags

Scheduling

When to use it?

Do you offer a simple 10% discount for new customers? Adding a seasonal spin is a quick, easy way to improve their effectiveness. By making the discount seasonal, it will feel more like a limited-time offer, automatically increasing its urgency.

For example, during the holiday season, you can use a Christmas design. After that, you can switch to a New Year theme, then Valentine’s Day, and so on.

And luckily, with OptiMonk’s pre-made seasonal templates, you can set up these campaigns in just a few minutes and schedule them in advance. The added sense of urgency will boost your conversion rates.

How to set it up?

1. Step: Create a new seasonal campaign

Create a new campaign and fine-tune it to your style. You can choose from our pre-made seasonal templates.

Untitled 3 3 1024x509 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-016.jpg"><cite><span class="b">basic</span><p><b>+20-40%</b>popup conversion rate</p></cite>Seasonal Offers<small>Package your offers into seasonal flavors</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

Step 2: Duplicate the original campaign

Duplicate the campaign that you just created. Change the design to something that would fit the next seasonal event that you would like to promote. Nothing else needs to be changed.

Untitled 4 3 1024x509 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-016.jpg"><cite><span class="b">basic</span><p><b>+20-40%</b>popup conversion rate</p></cite>Seasonal Offers<small>Package your offers into seasonal flavors</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

Step 3: Schedule your campaigns

Set up your schedule in advance so you can make sure that you won’t forget to activate your campaigns in time. If your scheduling is ready, your only job left is to sit back and wait for the results of your newly created seasonal campaigns 🙌

This will be the scheduling of the Christmas campaign.

Untitled 5 3 1024x508 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-016.jpg"><cite><span class="b">basic</span><p><b>+20-40%</b>popup conversion rate</p></cite>Seasonal Offers<small>Package your offers into seasonal flavors</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

This will be the scheduling of the Valentine’s Day campaign.

Untitled 6 2 1024x509 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-016.jpg"><cite><span class="b">basic</span><p><b>+20-40%</b>popup conversion rate</p></cite>Seasonal Offers<small>Package your offers into seasonal flavors</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>
tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-016.jpg"><cite><span class="b">basic</span><p><b>+20-40%</b>popup conversion rate</p></cite>Seasonal Offers<small>Package your offers into seasonal flavors</small><div><p><b>Industry</b>Ecommerce</p><p><b>Type</b>Overlay</p></div>

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