When creating email campaigns for the best customer segments, marketers often satisfy by personalizing only the emails they send out. Even though personalizing the landing pages they arrive to often yield even better ROI in terms of time investment.

When creating a segmented email campaign for one of your VIP customer segments, you can further increase the efficiency of these campaigns by personalizing the experience of your customers when they arrive at these landing pages.

Customizing these landing pages with your VIP offer, and consistently reminding your customers about your offer throughout your site (not just in your email) will create a better customer experience and increase the conversion rate of these segments by up to 20%.