Boost your referral traffic’s conversion rate by personalizing welcome messages based on the referral source. This can be easily done with OptiMonk’s URL targeting feature.

ADVANCED TACTIC

Personalize your offers for top referral partners

Boost your referral traffic’s conversion rate by personalizing
welcome messages based on the referral source

Group 1033 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-017.jpg"><cite><span class="a">advanced</span><p><b>+50%</b>popup conversion rate</p></cite>Referral Booster Popup<small>Personalize your offers for top referral partners</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>
Expected results
+50%

popup conversion rate

Industry

Any

Message type

Popup

Tags

Visited URL rule

When to use it?

Do you work with referral/affiliate partners who bring a significant amount of traffic to your website?

You should consider showing personalized welcome messages to these visitors. For example, you could display the referral partner’s name in your message. This way, the visitors receiving your messages will view your offers as more special.

You can do this easily with OptiMonk’s URL targeting feature, and this strategy could increase the conversion rate by up to 50%.

How to set it up?

1. Step: Choose a regular sidemessage

Here you can find all of our sidemessages. Choose one and fine-tune it to your style.

Untitled 7 2 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-017.jpg"><cite><span class="a">advanced</span><p><b>+50%</b>popup conversion rate</p></cite>Referral Booster Popup<small>Personalize your offers for top referral partners</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Step 2: Add your referral partner’s name/logo on the campaign

After modifying the headlines, and offers on your campaign, insert the name or logo of your referral partner, too.

Let’s assume that the majority of your referral traffic comes from Forbes, so in this example, we will go on with Forbes.

Untitled 8 2 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-017.jpg"><cite><span class="a">advanced</span><p><b>+50%</b>popup conversion rate</p></cite>Referral Booster Popup<small>Personalize your offers for top referral partners</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Step 3: Target your visitors coming from Forbes

Use our Visited URL rule to show your campaign only to those visitors who are coming from Forbes. Add a snippet of the URL where your visitors land after clicking through. This way, your campaign will only appear to them.

Untitled 9 1 - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-017.jpg"><cite><span class="a">advanced</span><p><b>+50%</b>popup conversion rate</p></cite>Referral Booster Popup<small>Personalize your offers for top referral partners</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Step 4: Activate your campaign

tl kata - <img src="https://cdn-sales.optimonk.com/wp-content/uploads/tactic-017.jpg"><cite><span class="a">advanced</span><p><b>+50%</b>popup conversion rate</p></cite>Referral Booster Popup<small>Personalize your offers for top referral partners</small><div><p><b>Industry</b>Any</p><p><b>Type</b>Overlay</p></div>

Want us to set this
up for you?

Register a new OptiMonk account today and get your first campaign professionally set up by our team of conversion specialists.

Looking for more
personalization tactics?