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Tag: TOFU

How to Improve Your Coupon Marketing Strategy in 2024

How to Improve Your Coupon Marketing Strategy in 2025

Posted on April 2, 2024 (December 3, 2024) by Nikolett Lorincz

In this article, we’ll discuss what coupon marketing is and share 6 tips on offering online coupons without killing your profits. […]

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Posted in Marketing

Bayesian A/B Testing Guide: Definition, Benefits & More

Posted on March 28, 2024 (March 28, 2024) by Barbara Bartucz

In this article, we’ll show you why you should implement Bayesian testing in your marketing strategy, and how to harness its full potential. […]

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Posted in Conversion

How to Analyze A/B Test Results: A Beginner’s Guide for 2025

Posted on March 28, 2024 (December 6, 2024) by Barbara Bartucz

In this article, we’ll focus on how to interpret A/B test results and use the insights you gain to improve your conversion rate and revenue. […]

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Posted in Conversion
11 FOMO Marketing Strategy Ideas to Boost Your Online Revenue in 2024

11 FOMO Marketing Strategy Ideas to Boost Your Online Revenue in 2025

Posted on March 28, 2024 (February 14, 2025) by Nikolett Lorincz

Let’s discuss what FOMO marketing is and explore its benefits. We’ll also show you the best FOMO marketing examples. […]

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Posted in Marketing
Choice Architecture in CRO: Helping People Make Better Choices

Choice Architecture in CRO: Helping People Make Better Choices

Posted on March 27, 2024 (March 27, 2024) by Nikolett Lorincz

Learn how to use choice architecture to help people make better choices and increase your website conversion rate. […]

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Posted in Conversion
4 Principles to Consider When Designing Your Ecommerce Logo

4 Principles to Consider When Designing Your Ecommerce Logo

Posted on March 27, 2024 (October 8, 2024) by OptiMonk

Read the following tips to find out how to create a meaningful ecommerce logo design that can help turn your website visitors into consumers. […]

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Posted in Ecommerce
Customer pain points in sales

How to Leverage Customer Pain Points to Increase Sales

Posted on March 22, 2024 (December 10, 2024) by Csaba Zajdo

Learn to ask the right questions at the right time! We’ll help you understand your customers’ pain points, so you can provide exactly what they want. […]

Read More

Posted in Ecommerce
How to Collect Feedback Without Hurting the User Experience?

How to Collect Feedback Without Hurting the User Experience?

Posted on March 21, 2024 (June 20, 2024) by Nikolett Lorincz

Learn why it is important to collect feedback from your users and customers the right way without hurting their user experience. […]

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Posted in Ecommerce
How to Drive Traffic to Your Website Using Social Media

How to Drive Traffic to Your Website Using Social Media

Posted on March 20, 2024 (March 27, 2025) by Nikolett Lorincz

This is a step-by-step guide on how to drive traffic to your website using social media. Plus, download our Social Media Management Checklist. […]

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Posted in Marketing
Jumpstart Q1: 5 Q1 Marketing Strategies to Boost Sales

Jumpstart Q1: 5 Q1 Marketing Strategies to Boost Sales

Posted on March 20, 2024 (February 14, 2025) by Nikolett Lorincz

In this article, we’ve got a few Q1 marketing ideas to help you jumpstart your ecommerce efforts in the first quarter of 2025. […]

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Posted in Marketing

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