Do you have low landing page conversion rates? It might be because you didn’t find the best USP yet.
If your USPs are not perfectly defined, or you’re still not sure what type of headline will resonate best with your target audience, you can easily test different value propositions using Dynamic Content.
This will help you make data-backed decisions when building your value proposition and discover which headlines lure the most customers, thus increasing your conversion rates and revenue.
Step 1: Create a Dynamic Content campaign
If you’re new to Dynamic Content, you can learn all the important information about it here.
Step 2: Rewrite the headline
Select the headline that you would like to A/B test on your landing page and just simply rewrite it:
Step 3: Start a Multi-campaign A/B Test
To learn which headline works better, you will need to start an experiment.
Here’s how to set it up:
In the Control Group, you shouldn’t add any campaigns (your original headline will appear to 50% of your visitors). And in Group A, you should add your newly created campaign (the changed headline will appear to the other 50% of your visitors).
Step 3: Analyze the results of your Multi-campaign A/B Test efforts
You will need to create segments for your visitor groups in Google Analytics to analyze the results of your experiment. To learn more about how to create segments in Google Analytics, click here.